In years past, flagships were often the largest and snazziest sedan a company had to offer. With consumer tastes seemingly permanently shifted to crossovers and SUVs, that standard is more frequently being borne by those machines.
Lexus has latched on to this, debuting its Limitless Concept today in Detroit. Not yet a production model, the company nevertheless says it has “the potential to shape the future of a flagship luxury crossover for Lexus.”
It looks like the big LS sedan might soon have to share its flagship crown.
The LF-1 was created at CALTY Design Research in California. Its design language is said to be rooted in a design concept Lexus calls “molten katana,” which fuses the organic shapes of liquid metal with the sharp edges of a traditional Japanese sword. That sure is a lot of marketing speak, but the LF-1 may well be a harbinger of future Lexus styling direction.
And you thought the current Lexus spindle grille was bold.
“This is our vision for a new kind of flagship vehicle that embraces crossover capability without giving up the performance and luxury delivered by today’s top sedans,” said Kevin Hunter, president, CALTY Design Research. “The LF-1 Limitless concept incorporates imaginative technology while creating a strong emotional connection by improving the human experience for the driver and passengers.”
There are a lot of details here that will likely never make it past the accounting department, such as those gonzo rims. I do hope the blade-style door handles appear, as they would be an awesome styling cue that hopefully permeates through the rest of the lineup. I got excited when the blurb mentioned a rear “split spoiler,” but sadly it is not in the visage of the departed Merkur XR4Ti.
Interestingly, all powertrain controls are mounted on the steering wheel. Paddles mounted to the steering wheel control the acceleration for sporty driving while buttons on the lower section of the steering wheel engage options like park and reverse. Such an approach certainly frees up center console space, but anyone who feels that steering wheels are currently overloaded with buttons should look away now.
It’s unclear whether the LF-1, if it were to make production, would replace something currently being sold in Lexus showrooms, or if it would be an addition. The LX currently sits atop the Lexus SUV heap, but its reason for being is far different than a long-n-low crossover.
Powertrain details remain a mystery, but Lexus has deemed us worthy to know the LF-1’s size. At 197.4 inches in length and 78.2 inches in width, it is a couple of inches longer and nearly four inches wider than the current RX. It stands 4.5 inches lower than the RX, at 63.2 inches. This neatly splits the difference between the RX crossover and the flagship LS sedan.
There’s that word again.
[Images: Lexus ; © 2018 Bozi Tatarevic/TTAC]






The only thing separating this thing from the rest of the crossovers is the cow-catcher on the front end.
I like the side-view cameras, and I swear I’ve seen that dashboard before… oh yes, the covenant ghost from halo…
The covered-wagon wheels may be a dud, but the split spoiler is neat.
That looks like a similar shape to the departed Infiniti FX / QX70.
Ha, came in to say this.
Finally the limitless edition, so tired of being fooled by the limited.
For all the folks screaming about how brands need big old sedans for their flagships… go on GCBC and look at large luxury SUV sales and then large luxury sedan sales. Lexus should have rolled this out over a decade ago.
“Lexus should have rolled this out over a decade ago.”
What is the LX SUV that’s been offered since 1995 then?
One is a BoF and the other is (presumably) a RWD-based crossover.
Cadillac is reportedly working one one (to slot above their more mundane 3-row CUV).
Cadillac doesn’t build a 3 row crossover
So they took a perfectly good, and in profile damn good looking, wagon and just had to jack it up 3-inches and add the ‘tough’ black cladding around the wheel-openings to assure everyone this thing is a Four-by-God-four.
“And you thought the current Lexus spindle grille was bold”
That isn’t quite the adjective that come to mind.
That looks like a *very* expensive front end fender bender repair bill.
The front is hideously ugly, of course, but boy it’s gonna be a money maker for Lexus. Every little front end collision and wham – $5K for plastics alone!
How would you be able to tell there was a front end collision? It already looks like the Jaws-of-Life was taken to it.
Crossovers simply cannot be anything but awkward looking. And worse, awkward moving as well. That the latter is not immediately obvious to even the least cognizant clutz out there upon driving them, is as good a testament as any to how ridiculously low speed limits now are in relation to the current level of vehicle and tire development.
You want those whom you deem poor drivers to be encouraged to drive faster?
I love me some Lexus, but that front grille looks like a sphincter…
Or maybe Sean Payton (coach of the New Orleans Saints).
If this thing makes production then I will have a hard time accepting this SUV-thingy as their new “flagship.”
Why is it squinting?
This thing looks like it belongs in that Transformers episode where Cobra Commander turns Hot Rod, Arcee, Ultra Magnus, and Springer into people.