
Shock, horror, outrage, grudging acceptance, agreement. This pretty much covers the reaction to the announcement buried within Ford Motor Company’s first-quarter earnings report.
The automaker that brought us the Thunderbird, Fairlane, Crown Victoria, LTD, Galaxy, Torino, Pinto, Fairmont, Tempo, Taurus, Fusion, Fiesta, Festiva (sorry), LTD II, Contour, EXP, Custom, Five Hundred, and other car models will relegate its passenger car lineup to just the Mustang and a lightly lifted Focus hatch, now classified as a crossover.
Almost anything can be a crossover these days.
Be it bold or short-sighted, Ford has at least made its vision of the near-term automotive future crystal clear. And buyers helped form that vision. Consumer preference led Fiat Chrysler Automobiles to make a similar decision two years ago, just without the same resulting ripples of outrage. No one wanted a Dodge Dart or Chrysler 200, so it left the compact and midsize sandbox in the hands of other automakers. Traditionalists still have their Dodge Charger and Challenger and Chrysler 300, and police fleets can turn to the Charger if the Ford Police Interceptor Utility isn’t to their liking. Urban types have the Fiat brand while it’s still around.
That covers two-thirds of the Detroit Three. But what about General Motors? (Read More…)
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