A big question mark hanging over the auto industry concerns the rate of electric vehicle adoption, but BMW — unlike some of its rivals — isn’t prone to wild predictions about the public’s enthusiasm for clean, green EVs.
Despite rolling out a global plan earlier this year for 25 plug-in hybrid or electric vehicles by 2025, the automaker knows customers won’t abandon their love of inline sixes and turbo fours just because a big battery batted its eyelashes. It’s keeping diesels around, too. Those other guys, the company’s R&D chief implies, just don’t know how to make them right. And politicians are being unfair.
As for EVs, too many people have unrealistic expectations, he adds.
Speaking to Australia’s GoAuto (kudos to AutoGuide), BMW’s board member in charge of development, Klaus Fröhlich, said there’s a lot of “irrational” talk surrounding EVs. While markets like Europe and China are poised to adopt electrification in a big way, the world’s bigger than just these two regions.
“A very optimistic scenario says 30 percent of BMWs will be pure electric or plug-in hybrids and seven per cent will be combustion,” he said. “If you assume that, from this 30 per cent, half of them are plug-in hybrids – I have 85 per cent in my portfolio in 2030 with a combustion engine.”
Diesels, which may soon disappear altogether in the United States, still have a home in other markets, and they’ll stay in production as long as BMW can sell them, Fröhlich promised.
“We have, I think, more or less the best diesels. All test show that we have the lowest emissions,” he said, before taking a swipe at lawmakers in Bimmer’s home country. “We have a spiral in Europe where every politician sees only one solution – diesel bashing. From a CO2 and customer perspective, a modern diesel is a very good solution. Especially for heavy, high-performing cars.”
Diesels, which may soon disappear altogether in the United States, still have a home in other markets, and they’ll stay in production as long as BMW can sell them, Fröhlich promised.
While diesels will remain a large part of the company’s overseas offerings, the number of engine variants will decline over time. At the same time, BMW will move forward with new vehicles like the upcoming i4 (a “3 Series-class four-door coupe” due in 2021), the iX3, and others. The company’s supply of battery components is secured through 2035.
Still, promising an electrified version of every model in its range is pointless, Fröhlich said.
“I can do everything in every car, but I will not do everything in every car. Because if I do a plug-in hybrid 8 Series, it will be an effort but no one is interested.”
[Image: BMW]
Time will tell if he has a crystal ball.
“The company’s supply of battery components is secured through 2035.”
That should be easy since BMW doesn’t plan to compete in the EV market.
Why did they make the 3 series look like a Lexus from the back?
Why did they make your mother look like a Lexus from the back?
Because evolution or something.
Does anybody read this junk before it gets posted?
Oh please, enough with the fake purist babble, this is the company that now makes automatic-only everything except for an aging M2 and a numb M3.
It’s more pragmatic than purist. BMW has long since switched from being predominantly cars for driving enthusiasts, to cars for the image conscious. Which leaves them unusually exposed to competition from similarly image driven electric car startups.
At the pragmatic end of the spectrum, there are hard limits to how many Civic sales the Leaf will steal. But at $50K plus, going into multi car households, the Bimmer may no longer be the hippest ride in the stockbroker parking lot.
So they’re going to continue with diesels and they’re going to make hybrids/EVs. It got me thinking about how there are no diesel hybrids on the market (that I’m aware of). I wonder why that is, since it’s basically the only way freight trains propel themselves. Is it just not viable in automobiles?
In Europe the only manufacturer who currently offers a Diesel-Hybrid is Peugeot. Recently I found out that Mercedes is also bringing a Diesel-Hybrid to the market starting in the current C-Klasse.
That is one ugly car.
How amazingly beautiful the E46 was when it came out. And now this.
So for BMW there was no Sputnik moment and they pretend that Tesla does not exit?
Well said. The brand is already being outsold by Tesla in the US, so it looks cool to double down on diesel.