In between the homely Ford Maverick/Mercury Comet and the punitively sensible Ford Tempo/Mercury Topaz, the folks at Dearborn provided North Americans with the Ford Fairmont and its Mercury sibling, the Zephyr, as reasonably modern rear-wheel-drive compact commuter machines. For those car shoppers wanting to get a bit devilish with their selections, Ford dealers offered the Fairmont Futura coupe, while your local Mercury store had the Zephyr Z-7 coupe.

Here’s a tan-beige-brown Zephyr Z-7 in a Northern California self-service wrecking yard. (Read More…)

Cadillac seems to have realized that it screwed up with the new V-Series models it debuted late last week. When the CT4-V and CT5-V were revealed on Thursday, both came with specs that made us wonder why General Motors thought these should be the cars replacing the V-Series variants of the CTS and ATS sedan. Fans of the brand noticed and most automotive outlets were forced to write head-scratching articles about why the twin-turbo 3.0-liter V6 will be a suitable replacement for the CTS-V’s big, Corvette-sourced 6.2-liter motor — which makes oodles more power and torque.

Part of this cannot be helped. Environmentalism and an increasingly global marketplace are encouraging automakers to scale down displacement sizes and pair internal-combustion engines with more hybrid tech and forced induction. But it hasn’t changed Cadillac’s problem of delivering a pair of vehicles that appear much weaker on paper than the automobiles they’re essentially replacing. As a result, the company is attempting to reassure customers that these won’t be the only V-Series models on offer.  (Read More…)

The profit-focused appeal of building vehicles in low-cost jurisdictions propelled many automakers to boost manufacturing capacity in America’s southern neighbor — a decision that now haunts them.

After President Donald Trump issued a Thursday statement declaring his administration would levy a 5 percent tariff on all Mexican-made goods starting June 10th, some $17 billion in market value evaporated from top automakers the following day. Ford, General Motors, and Fiat Chrysler all saw their share prices tumble. Should Trump follow through on his promise of an escalating tariff (a threat designed to stem illegal migration into the U.S.), the pain felt by both companies and their customers will be extreme.

Naturally, the industry is pushing back the best it can. (Read More…)