Volkswagen is furloughing around 1,500 assembly workers in Chattanooga, TN. Production is being idled on account of the coronavirus, making VW just one of many brands enacting a temporary shutdown. While the number of employees affected varies between reports, VW-Chattanooga spokeswoman Amanda Plecas said around 2,500 employees will be furloughed on April 11th. The downtime is expected to last roughly four weeks.

“Our primary objective is to protect the financial health of Volkswagen for the benefit of our team as we address the emerging and ongoing impacts of the COVID-19 outbreak on our industry,” Tom du Plessis, president and CEO of Volkswagen Chattanooga, said in a statement. “Right now we have limited visibility on when we will be able to resume production, but we are committed to doing everything we can to preserve jobs. During this time we will be intensely focused on preparing to reopen in a responsible way, ensuring our team has the opportunity to return to work safely and as quickly as practicable.” (Read More…)

Being in dire financial straights as it is, no one expected Nissan’s revised restructuring plan, due out next month, to call for Global Domination In All Fields. Ghosn is ghone. Regardless, after the rapid expansion and sudden contraction seen over the past decade, it’s still a bit jarring to hear that Nissan’s plan reportedly calls for a significant cut to its sales volume and manufacturing capacity.

More so than previously planned, it seems. (Read More…)

This series featured a Callaway creation once before — the incredible and Teal Time upholstered Speedster from 1991. While the Speedster showed what Callaway could do with a Nineties Corvette, the company dabbled in similar era Camaros as well.

Let’s see what they created.

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With no reason to risk going outside and industrial news at an all-time low, I’ve retreated into curiously dry hobbies as a way to maintain my sanity.

A substantial portion of my time has been devoted to parsing through old automotive catalogs and marketing materials. As someone who is notoriously difficult to shop for, dusty paperbacks that can easily be found for a nickel at any estate sale turned out to be ideal gifts… and I amassed a sizable collection. Over the weekend, I found myself going through vintage television spots — noticing they’re quite a bit different from the ads we encounter today.

While automotive marketing has evolved through the ages, there was a long stretch of time where companies basically just filmed a car driving around as a disembodied voice explained its strengths. This was back when advertisements featured voice-overs telling you that “Quality is Job 1” at Ford, or a choir of voices joyfully acknowledging that they absolutely loved what Toyota was doing for them.

Today, I’m celebrating the 30th anniversary of a totally mundane promotion from 1990 called “National Cadillac Week.” While the free AVIS rental and cash back on your purchase weren’t unusual (then or now), I happened to encounter it exactly three decades after it originally aired — as if destined by fate. It was a glaring reminder of how much car ads have changed in that time period. (Read More…)

Rivian, the future builder of powerful electric pickups and SUVs (and secret parent to an upcoming Lincoln), hoped to have the first of its production models in buyers’ hands before the end of the year. Both the R1T pickup and R1S SUV were on track to roll out of the fledgling automaker’s Normal, Illinois assembly plant in the second half of 2020, reaching consumers just before New Year’s Eve (R1T) and not long after (R1S).

Well, that schedule’s seen a bit of tweaking. Care to hazard a guess why? (Read More…)

By “you,” we mean those of you not living in China. In that country, however, customers will soon have access to a Tesla Model 3 variant with more range than what’s available in North America.

As Tesla’s Shanghai assembly plant ramps up production and adds more variation to its offerings, Tesla is in a good position to dominate the country’s “new energy vehicle” market. It also frees itself from import tariffs that suppressed sales via higher sticker prices. (Read More…)

If you’re as paranoid as this writer, chances are your formerly daily driver has long since sailed past its last regularly scheduled fill-up date. The last time any fresh gasoline hit the innards of your author’s high-end motorcar was three and a half weeks ago. The needle’s now resting just north of a quarter tank.

*Gulp*

Frankly, it’s cause for concern, as adding useless miles to the odometer has typically served as a mental tonic for yours truly. At the same time, who wants to encounter people or things they’ve touched? That friendly neighborhood gas pump is no longer the welcoming monument it once was (with Doritos, no less). Wouldn’t it be great to drive past it without a care? (Read More…)

Last December, we reported that a team piloting a 2015 Mercedes-Benz E63 AMG obliterated the standing Cannonball record between New York City and Los Angeles. In March, we also noted that traffic density has declined immensely as a result of the viral pandemic currently gripping the nation — with those two cities seeing larger declines than the already low national averages. You can probably guess where this is going.

Rumors are circulating that a 2019 Audi A8 was prepped to capitalize on the moment, setting a new Cannonball benchmark while (almost) no one was watching. According to Road & Track, a team of at least three equipped a white sedan with auxiliary fuel tanks and set out from NYC’s Red Ball Garage on the night of April 4th. They arrived at the Redondo Beach finish line less than 27 hours later — beating the old record with time to spare.  (Read More…)

It’s hard to peruse local headlines these days without stumbling across a post or two detailing recent speeding infractions, with the ticketed drivers apparently taking advantage of traffic-free roads and bargain basement gas to see what dad’s Accord can really do.

It makes sense that some drivers would see a pandemic as an opportunity. Generally, vastly fewer vehicles on the roads leads to fewer deaths on those roads, but that’s definitely not true everywhere. (Read More…)

Rarely are week-to-week sales a useful yardstick of industry (or brand) performance, but the past month’s upheaval has changed that view just a bit.

We told you last week how, despite the U.S. car buyers staying away from dealerships in droves, pickups fared significantly better in late March than any other segment. The drop in sales for these must-have machines, while still steep, paled in comparison to other types of vehicles.

Not surprisingly, that decline continued in the past week. Still, with loyalty among domestic buyers sitting at a two-decade high, Detroit’s grip on what’s left of the market remains secure for now. (Read More…)

Mercedes-Benz got out in front of BMW while automotive sales languish in the gutter, though neither company finds itself resting comfortably upon a bed of roses. The global pandemic has made sure of that; no segment has gone unaffected by social distancing measures, but it may be the luxury divisions that have it the hardest moving forward.

Up until recently, premium nameplates had done rather well — scooping up an increasing share of the total auto market for years. While the Great Recession momentarily suppressed their ascension in 2008 and 2009, it was a temporary setback.

Luxury brands have had a good decade overall, with any rough years being offset by expansions in their lineup (chiefly crossover vehicles). Now they’re trying to move downmarket to capitalize on younger customers with a bit more pocket money. It might have been a good strategy, were it not for the coronavirus outbreak and subsequent economic downturn.  (Read More…)

Rare Rides reviews another Pontiac today. And much like the recently featured Bonneville, it’s large and in charge, from the Seventies, and has two doors. Let’s see how much horsepower the 1977 Can Am gained through stickers and spoilers.

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If you’re a greenie who loves hauling your compostable tote to the grocery store in search of climate-conscious vegan food, Volkswagen’s U.S. lineup likely leaves a lot to be desired. For now, anyway. The automaker’s domestic offerings are pretty heavily skewed in favor of larger, gas-powered utility vehicles, with the promised lineup of electrics has yet to materialize.

Overseas, VW product news would have this hypothetical buyer up at night, unable to sleep due to all of the cortisol rushing through their bloodstream. Knowing the jump to EVs might be too wide a gap for some, the automaker is readying a range of performance plug-in hybrids to placate the nervous and sell them on the idea of electricity. (Read More…)

As assembly plants turned out the lights across North America in late March, automakers were quick to call upon new credit lines to ensure fiscal stability in the coming months. No one’s really sure by just how much the coronavirus pandemic will hamper sales and profits.

While Nissan, cash-strapped as it is (and facing a new crisis after tackling too many in recent times), has already furloughed its U.S. workforce, that doesn’t seem to be enough to satisfy company bean counters. The automaker is reportedly on the hunt for available cash. (Read More…)

Toyota and Hyundai are now aiming to bring assembly plants back online later than initially planned. News of the shutdown extension comes as other automakers, notably Fiat Chrysler, Honda, and Nissan, announced a targeted return to work in the first week of May. (Read More…)