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By
Matt Posky on July 28, 2020

Based on Mitsubishi’s bleak assessment of its own future, you might have thought it would be the automaker winning this week’s award for saddest economic forecast. But Nissan refused to be outdone. Having already warned the world that 2020 would prove harrowing even before anyone heard the term “COVID-19,” the brand now predicts an operating loss of 470 billion yen ($4.5 billion USD).
Nissan likewise estimates total revenue declining by one-fifth through year’s end to 7.8 trillion yen ($74.1 billion) as its worldwide vehicle sales continue a longstanding retreat.
While it’s difficult to know what to peg these losses on, there are a few obvious suspects. Both automakers sacrificed their identities as automakers in order to spend years trying to expand globally, with a particular focus on developing countries and bland models assumed to have mainstream appeal. Nissan even re-launched the Datsun name as an affordable alternative in places like India, but it wasn’t the sales success the company envisioned.
(Read More…)
By
Tim Healey on July 28, 2020
The next time certain product planners in Wolfsburg look in the mirror, they have a question to ask themselves: “How did we let the Volkswagen Passat get so damn dull?” Especially after a refresh. It’s not like the company is incapable of producing quality, fun sedans. The Jetta GLI is a hoot. The Arteon […]
By
Steph Willems on July 28, 2020

Via a Google search, an old press release floated up from January of 2019 that, in hindsight, foreshadows current events. You see, because of the shutdown, organizers of last year’s Consumer Electronics Show warned attendees that they might see some changes to programming.
That shutdown was the byproduct of typical partisan wrangling. Fast-forward to 2020 and all programming, everywhere, is impacted by an altogether different shutdown, one which stands to turn next year’s CES tech extravaganza into an online-only affair. (Read More…)
By
Steph Willems on July 28, 2020

An Indian-owned British automaker is about to land a French boss.
On Tuesday, Jaguar Land Rover parent Tata Motors announced the hiring of Thierry Bolloré, former CEO of Groupe Renault, as the automaker’s new CEO, replacing the retiring Sir Ralf Speth. The new boss arrives on September 10th. (Read More…)
By
Steph Willems on July 28, 2020

Never mind 2020. In the previous decade, Americans purchased more new cars per year than ever before. Roaring out of the recession, U.S. sales volumes ticked upwards year after year, settling above the 17 million marker and staying there for quite some time. Even last year’s haul defied expectations, landing north of that hallowed marker.
It didn’t reverse the increasingly geriatric nature of the country’s fleet, however. American automobiles, on average, have never been older, and they’re now poised to jump rapidly in age. (Read More…)
By
Steph Willems on July 28, 2020

Listen, we don’t want to hear about that summer after high school… unless it involved a road trip requiring precise and detailed navigation!
That’s right, today we’re talking about finding one’s way through life in the most literal sense. Charting a course. These days, reaching your destination usually involves a pre-programmed route, satellite linkup, and a detached female voice ordering your every move, barking commands at every turn.
Do any of you still hang on to the old ways? (Read More…)
By
Matt Posky on July 27, 2020

Electrify America, the organization formed as part of Volkswagen’s $2-billion penance to promote the spread of electric vehicles after the Dieselgate scandal, is touting a new EV-related icon it believes will be in service of its broader aspirations.
The company has launched an obligatory Change.org petition to get the Unicode Consortium to adopt an charging station emoji of its own design. Electrifiy America noted that the governing body rejected last year’s proposal, saying something needed to be put into place to that “represents the EV industry and the future of transportation.”
It also said it realized “the Unicode Consortium has a tough job to avoid overpopulating smartphone keyboards with endless emojis. However, we believe the Unicode solution of continuing to represent EV charging with a Gas Pump Emoji is not a forward-thinking approach.”
(Read More…)
By
Steph Willems on July 27, 2020

GMC’s an interesting brand. Free of cars from the outset (Sprint/Cabalero notwithstanding), General Motors’ truck brand seems well positioned to turn America’s unquenchable thirst for trucks and utility vehicles into big, big bucks.
For the most part, it has, yet glaring shafts of white space remain in the brand’s lineup. Time for a little rearranging? (Read More…)
By
Matt Posky on July 27, 2020

Strapped for cash, Mitsubishi has placed another legend on the chopping block. While the Pajero is famous globally for its stellar performance at the Dakar Rally, giving Mitsubishi more wins at the event than any other brand in history, you probably knew it as the Montero (or Dodge Raider if you’re old enough).
Sadly, you won’t be knowing it as anything but a memory soon — even if you live somewhere with a source of fresh examples. Having forecast another year of losses, Mitsubishi decided it need to continue tightening its belt. The Pajero will be taken out of production while the brand focuses on business in Asia. (Read More…)
By
Matt Posky on July 27, 2020

As vehicle production rates begin tipping back towards normalcy, the pandemic continues to rattle supply chains. The wheels of industry may be in motion, but they’re not yet in sync — making a comeback difficult for some players.
Ford dealers report a shortage of replacement parts needed for repairs, with some components taking over to a month to arrive at service centers. Against this backdrop, the automaker issued a technical service bulletin telling dealers to check for coolant leaks in the cylinder head of the 1.5-liter EcoBoost engines found in the Escape (MY 2017-19) and Fusion (2014-19). The repair notice dropped in April, though Ford owners have complained about fluid leaks for a couple of years after a shocking number of owners noticed their engines were overheating — only to find that one of the cylinders was hoovering coolant. (Read More…)
By
Steph Willems on July 27, 2020

Here at TTAC World Headquarters, we’re all in lockstep agreement that Cadillac’s electric vehicle naming strategy is both awesome and timeless. Names like Lyriq and Celestiq defy any and all attempts at derision and joke-making.
With that lie out of the way, let’s move on to the next addition to the brand’s EV stable: Symboliq. (Read More…)
By
Steph Willems on July 27, 2020

There’s a plan afoot to more carefully align Mercedes-Benz’s U.S. product offerings with consumer demand, all the while saving the automaker money. The result, Automotive News reports, will be a lineup lacking the flair and whimsy the brand once enjoyed.
Fans of two-door variants, especially, stand to lose out under this new strategy. (Read More…)
By
Matt Posky on July 27, 2020

On Friday, electric vehicle startup Rivian said it expects to commence deliveries of its all-electric pickup and crossovers next summer — placing the company roughly 6 months behind schedule.
However, before we crap on the company for being another novice EV company that can’t hack it, it should be said that product delays are quickly becoming the norm within the industry. This postponement may be indicative of nothing more than Rivian confronting the same hardships experienced by practically every other automaker in operation — though cash should not be among them.
The company said in April to expect adjustments to its delivery timeline as it tackled issues stemming from the pandemic while prepping the former Diamond-Star Motors/Mitsubishi plant in Normal, IL. (Read More…)
By
Steph Willems on July 27, 2020

No, General Motors hasn’t tapped an army of virus-resistant robot workers from Boston Dynamics to build its bread-and-butter models; rather, the pickups themselves will undergo changes to boost appeal amid potent competition from Detroit rivals.
Sometime next year, The General’s full-sizers will reportedly correct a mistake that held the duo back upon their debut. (Read More…)
By
Steph Willems on July 27, 2020

Ram bucked the trend of offering a short-term extension of a previous-generation product, keeping its older-model 1500 pickup in production for longer than the typical year, let’s say.
Having the old model stick around after the new-for-2019 1500’s appearance paid dividends, with Ram muscling past Chevrolet’s Silverado in sales last year. Without a midsize pickup with which to tempt lower-priced buyers, the brand felt that an aging full-sizer with a pared-down price tag was the next best thing for boosted volume.
For 2021, that recipe hasn’t changed. (Read More…)
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