Elon Musk went on Kara Swisher’s podcast recently and complained about the media coverage of Battery Day and I have to say, Elon, in the highly unlikely event that you’re reading this, hire a real honest-to-God comms shop.
Let me hit you, dear reader, with some inside baseball. You probably know that just about every large company, including every automaker, has some kind of communications/public relations department.
Tesla, it seems, does not.
Update: Now we know it does not, not anymore.
Checking through the Buy/Drive/Burn archives, we’ve considered three sets of wagons previously: American wagons of the Seventies, Japanese wagons of the Nineties, and European wagons of 2004.
But Americans have more European luxury wagon choices in this, the Awesome Year of 2020 than in the decade and a half prior. So let’s revisit the discussion.
There have been some turbulent times at Bugatti in the second half of 2020. In addition to wearing a For Sale sign over at Volkswagen’s headquarters, the company is discovering that The Current Year just might not be the best time to create a new and super-exclusive hypercar. So it isn’t.
Jaguar has unveiled its short-term product plans, and fans of compact luxury sport sedans, as well as wagon enthusiasts, have reason to weep.
On Saturday, Honda Motor Co. confirmed another death linked to faulty Takata airbag inflation units. While this is the seventeenth known fatality within the United States related to the defect, at least 26 deaths have been tabulated globally with nearly 300 injuries on the books since 2009. But it’s assumed the actual numbers are quite a bit larger since the affected vehicles go back much further than that.
The most recent incident involved a 2002 model year Honda Civic that crashed on August 20th in Mesa, Arizona. The U.S. National Highway Traffic Safety Administration (NHTSA) and Honda jointly confirmed the airbag inflator as the culprit. Unfavorable conditions had led to the defective part rupturing during an accident after the propellant had broken down, causing the system to spray shrapnel inside the cabin just inches from the driver’s chest.
Tesla Inc. has reportedly disbanded its U.S. media relations team in the United States, fitting since the only journalists that seem to have any direct contact with the company suffer from a condition where they unquestionably praise its products and business model. While access journalism appears to be on the rise in all industries, the automotive realm was relatively free of the phenomenon until fairly recently. Now its getting to a point where just finding someone in the PR department to respond to you within 48 hours is a minor miracle — and it makes little difference whether you’re one of the big boys or a smaller outfit, like ours.
While Tesla used to be wildly proactive in reaching out to authors, sometimes just to complain about articles, it’s been enacting radio silence for quite some time. Other automakers will at least provide you with a boilerplate corporate response — assuming they haven’t issued one already. But it has been complete static from Tesla for what feels like years, leaving the firm little reason to continue paying people whose sole responsibility was to totally ignore the media.
As the manual transmission gradually joins the wheel-mounted throttle lever in the automotive history trash bin, we’ve been wondering which manufacture would be the next to take a bold stance against be-clutched vehicles. Today we have our answer, thanks to a tweet explaining the brand’s research boss had indicated Mercedes-Benz doesn’t have room for manuals in its current restructuring program.
“The head of @MercedesBenz’s R&D operations, Markus Schaefer, has confirmed the company will ‘eliminate manual transmissions’ as part of cost-cutting initiatives that will also see a ‘substantial reduction in platforms’ and a ‘very dramatic reduction in combustion engines,'” automotive journalist Greg Kable explained via social media on Tuesday.
Strong results from its best performers pushed a pair of Toyotas to familiar positions atop 2020’s third-quarter best-seller lists.
Q3 was a rollercoaster ride for automobile manufacturers as low inventory plagued dealers who enjoyed better-than-expected demand. Following COVID-19’s late-Q1/early-Q2 outbreak across the United States, mass shutdowns and severe economic hardship produced catastrophic results. Total U.S. auto sales between April and June plunged by one-third, year-over-year, a 33 percent collapse worth 1.5 million lost sales.
The third quarter, however, was markedly different, especially as the weeks wore on and pent-up demand was married to timely incentives. By September, Acura, Honda, Hyundai, Kia, Lexus, Mazda, Subaru, Toyota, and Volvo were all reporting year-over-year improvement, along with General Motors and Ford Motor Company.
At the top of overarching vehicle categories, strong September results pushed typical top Toyota contenders – the RAV4 and Camry – to the top of the quarterly sales charts. While the Honda Civic had held America’s best-selling car lead as recently as the end of August, Toyota Camry sales jumped 22 percent to 28,362 during the month of September. Camry sales remain down by more than a fifth year-to-date, but Q3 volume was off by just 4 percent. (Read More…)
Faraday Future is hoping to go public through a reverse merger, proving that the finances associated with electric vehicle startups rarely operate within the confines of reality. Founded by Chinese businessman Jia Yueting in April 2014, the company began making waves the following year when it announced a plan to invest over $1 billion a factory in Nevada (its first) and went on a massive hiring spree. With the help of millions in government tax incentives, the plan was to start building some of the world’s most advanced EVs by 2017.
But people were becoming suspicious as early as 2016, when questions were raised about where the money was coming from and how much was left. By year’s end, work on Faraday’s Nevada facility had been suspended indefinitely. Following a lightly-botched presentation of its future product in early 2017, more outlets began to report the company was quickly running out of money as it backed out of several more projects. Months later, an internal power struggle left founder Jia Yueting as the primary decision-maker. Faraday Future spent the next few years scrambling to repay its debts and scrounging for (mostly Chinese) investors that might get it closer to its ultimate goal of building cars.
Better than 16 percent of the new vehicles sold in the United States in the third quarter of 2020 were full-size pickup trucks, an increase created by relatively steady truck sales in an unsteady world.
And who’s to thank? Ford, primarily. (Read More…)
The Subaru BRZ, which shares its bones with the Toyota 86, is a delightful and affordable little sports coupe. It’s also a bit long in the tooth. Never fear, as a 2022 model is on the way.
California’s Proposition 22 is a torpedo launched by the SS Gig Economy and will undoubtedly sink Assembly Bill 5 (AB5) if the measure passes this November. The proposal seeks to flip new laws (instituted in January) that prohibit companies from erroneously categorizing employees as independent contractors, forcing them to adhere to minimum wage laws — while likewise offering paid overtime, unemployment insurance, worker’s comp, and other obligatory benefits under the state’s regulatory guidelines. Critics have faulted numerous employers (sometimes whole industries) for abusing staff by falsely labeling them as contractors in a bid to save money. Ride-hailing platforms, like Lyft and Uber, are said to be among the worst offenders and have certainly offered the greatest push back against AB5.
Proponents of Prop 22 frequently cite the enhanced freedom that comes with the gig lifestyle. Contractors are not forced to work more hours than they want to and are likewise not beholden to their employers (or vice versa). While everyone from publishers to delivery agencies are eager to push that narrative as a positive, nobody is spending as much as Uber and Lyft to undermine the public’s opinion of the proposal. Combined, they’re dropping over $100 million to see that Prop 22 passes. Because the alternative will be far more costly for the on-demand ride-sharing businesses.
North America has changed immensely under the pandemic. The government tested what it could get away with under the premise of health-and-safety-related lockdowns; countless small businesses have gone belly up while larger entities seem to be thriving. Meanwhile, we’ve been informed that nature is returning to urban environments as humanity forced itself to stay indoors. Waters cleared, the air was purified, and animals ventured deeper into our territories while we sheltered in place. It was if Homo Sapiens had finally been demolished, providing Mother Earth a prime opportunity to patch herself up.
For a time, there was even a period where you could enjoy open, nearly enforcement-free roadways. Some cities, including mine, saw traffic declines in excess of 40 percent during the opening weeks of the virus response. While this ended when New York City brought in those temporary (and wildly unpopular) quarantine checkpoints at major crossings and attempted to open up for commerce, it still seems like far fewer individuals are driving overall.
That’s because there are. People just don’t need to venture out of their homes as much in 2020 and it is not just the lockdowns contributing to this change. Ordering items online has played a major factor, as does the increased reliance on at-home entertainment. In fact, a new study has suggested Americans may never drive as much as they did just a decade ago. This seems especially likely with so many companies encouraging office-based employees to continue working from home indefinitely, flushing millions of daily commutes down the proverbial toilet.
Honda has decided to leave Formula 1 at the end of the 2021 season to allegedly focus on electric and fuel-cell development. The company has said F1 hybrid combustion engines didn’t mesh with its plan of realizing “carbon neutrality by 2050” and has opted to leave Red Bull and AlphaTauri in a difficult spot moving forward. They’ll both need to find a replacement engine supplier before the 2022 season while Honda decides where it might make a better environmental impact — settling on IndyCar.
Less than a full weekend after vowing to abandon F1, Honda doubled down on Indy by agreeing to a multi-year extension to continue supplying motors until at least 2023. In fact, Honda Performance Development (HPD) is actively working on a 2.4-liter, twin-turbocharged V6 hybrid unit, aimed at roughly 900 horsepower, for the sport’s next generation of cars. While we’re pleased to see any manufacturer maintaining its commitment to motorsports, the decision seems at odds with Honda’s plan to pull out of Formula 1 — which has likewise acknowledged a desire to become carbon neutral. Like Indy, F1 is also planning on using hybrid combustion engines for the foreseeable future.
Many automotive enthusiasts are excited about new luxury wagons or high powered sports cars. In TTAC’s case, many of our Best and Brightest are excited about H-Body Oldsmobiles. While I too share your excitement for the Olds Eighty Eight, the average new car buyer does not. They care about the crossovers. The compact crossover has […]
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