There’s a new 2021 Jeep Gladiator, the Texas Trail. Unveiled this week, the Trail is offered only in Texas, the country’s largest truck market.
The Gladiator Texas Trail is based on the Gladiator Sport S, with 17-inch mid-gloss black aluminum wheels and 32-inch mud-terrain tires to enhance the truck’s off-road capabilities. The Trailer Tow Group, side steps, a black hardtop, and black leather seats with a Texas Trail graphic are included. Then there’s the Technology Group, which adds the a 7-inch radio and the Convenience Group.
Texas Trail hood and tailgate decals have the year 1836 highlighted, in recognition of Texas’ declaration of independence. Jeep announced the addition of two Texas trails to their exclusive Jeep Badge of Honor mobile app. This mobile app allows Jeep enthusiasts to conquer trails and earn trail badges for their Jeeps. Black Gap 4×4 trail in Big Bend National Park and Northwest OHV Park in Bridgeport, Texas are the two newest Badge of Honor trails.
“The Jeep brand recognizes that Texas and America’s southwest are the center of the truck universe,” said Jim Morrison, Vice President Jeep Brand North America. “Special editions allow us to connect with our passionate customers, and the Jeep Gladiator Texas Trail further broadens the appeal of the most capable Jeep pickup yet.”
You can’t have a special edition without a badge, and the Jeep Gladiator Texas Trail comes through with badging that indicates it can handle the most challenging of off-road conditions. The Gladiator Texas Trail is available in black, white, Snazzberry, Granite Crystal, Sarge, Nacho, Hydro Blue, Firecracker Red, Billet Silver, and Sting-Gray, 10 colors in all.
The Jeep Gladiator Texas Trail is available now at Texas Jeep dealers, with an MSRP of $40,435, plus a $1,495 destination charge. There’s a new sheriff in town, and the Jeep Gladiator Texas Trail fills the bill.
[Images: Jeep]
In Other Less Timely And Less Significant Automotive Industry News:
“The White House held a virtual CEO Summit on Monday where President Joe Biden met with executives from the auto, tech, biotech and consumer electronics industries to discuss the chip shortage.”
“Consulting firm AlixPartners expects the shortage will cost the global auto industry at least $60.6 billion in 2021.”
“Auto research firm LMC Automotive predicts the global automotive industry will produce 811,000 fewer vehicles this year, including 175,000 in North America, as a result.”
https://www.cnbc.com/2021/04/12/biden-meets-today-with-executives-on-chip-shortage-as-us-auto-industry-feels-the-pain.html
Bonus – Here is the proper background music to listen to while reading about the CHIPS Act:
https://youtu.be/D5-bD372v5s
The only “Texas Trail” these are going to be seen on is the one that goes from a driveway in Dallas to the nearest Starbucks. Rough country!
Take a Texas trail ride.
Build one with a Hemi and they can sell it to Richard Rawlins. Got to make good time on those runs for Brylcream and Miller Lite.
“ …available in black, white, Snazzberry, Granite Crystal, Sarge, Nacho, Hydro Blue, Firecracker Red, Billet Silver, and Sting-Gray, 10 colors in all.”
Forgot to include the Chili and Beans and the Mesquite Cooked Barbecue colors.
Available in mild and spicy versions.