Late last year I put forth some thoughts about the future direction of Infiniti, largely about how the company was on a downward trajectory. Looking forward, the brand needs a major change in direction – not much has changed since December when I wrote that piece.
But one might then logically ask “Where did the company first lose its way?” I’m going to answer that question right now. Let’s take a little trip to the Before Times, in 1990.
As you’re undoubtedly aware, now isn’t the best time to purchase a new vehicle. While you can currently sell your ride for more than it’s realistically worth, the economy is anything but stable as inflation and supply shortages gum up the works. A lack of semiconductor chips has caused the automotive industry to stutter endlessly throughout 2021, with the issue getting so bad that some manufacturers have been building unfinished vehicles just to give their employees something to do. Ford is even mulling over a strategy to ship those units directly to dealerships so they’ll have something on the lot — effectively making its retail network responsible for final assembly.
But the logistics nightmare is only part of the story. Automotive loans are also becoming untenable as terms stretch out endlessly. Cars continue getting more expensive and the average consumer is losing their buying power. The preferred solution is for financiers to extend agreements so customers can continue making the same monthly payments while accruing more on interest over the duration. While effective in the short term, and bound to make banks money as we’re all driven deeper into debt, one wonders how this plays out on a grander scale. (Read More…)
Yesterday, I got Musked*.
I wrote an op-ed about how I think the Cybertruck won’t sell well over the long term, though I do expect it to sell strongly at first. I said it might be the first real flop from Tesla.
Perhaps predictably, it caused quite the stir among the company’s fans on Twitter.
Ford’s marketing for the Mach-E is getting truly bizarre. Rather than stick to the traditional method of buying up advertising space and bombarding consumers with commercials, the Blue Oval has been branching out by introducing automotive-themed fragrances. However, the gasoline-scented toilet water the company has cheekily named “Mach-Eau GT” and designed to remind customers of what they’ll be missing when they transition over to electric vehicles.
Introduced at England’s Goodwood Festival of Speed, the perfume carries notes of gasoline, rubber, and the pleasantly noxious off-gassing of interior adhesives that’s responsible for the new-car smell. But it’s exceptionally difficult to determine if this is a gag to highlight the olfactory superiority of electric vehicles or an earnest attempt to preserve the sensory experience of the traditional automobile. This is made worse by Ford’s Mach-E coming with synthetized exhaust notes designed to con the driver into thinking they’re driving something that’s burns gasoline. Are we fetishizing the past as we attempt to kill it or just mocking it? (Read More…)
Stellantis, formerly known as Fiat Chrysler Automobiles, spent some time last week promoting “EV Day” and talking about its EV plans.
We covered the event and the company’s plans. We’ve also noted in the past that many OEMs are talking a big game on EVs but it’s anyone’s guess if they’ll meet the timelines and goals they’ve set for themselves (speaking generally here, and not just about Stellantis).
While the future is up in the air, we do have a record of the past, and speaking about Stellantis specifically, that past has been one of unkept promises.
The National Highway Traffic Safety Administration (NHTSA) has issued an alert pertaining to Chevrolet Bolt owners, as the vehicles’ LG Chem battery packs could have a propensity to catch fire. On Wednesday, the safety organization recommended that the cars be left outdoors (ideally a healthy distance from anything flammable) and never left unattended while charging.
This defeats one of the largest perks of owning an electric vehicle (at-home charging), as customers will be required to buy extra-long cables and monitor their car outdoors for hours as it takes on energy. Owning a horse would be less work. (Read More…)
Thanks to Nissan’s glacier-like design cycles, we don’t have to look very far back in the history books to find a so-called ‘real’ Pathfinder. Before it morphed into a three-row crossover that blended into the scenery, it was a body-on-frame rig with a proven engine and square-shouldered stance that didn’t apparently play well in the company’s corporate slide deck.
Except it probably should have. After all, Toyota is currently making bank with such a machine in the gotta-have-it 4Runner.
Hyundai’s commitment to performance vehicles is really starting to become impressive. Despite the brand’s decision to terminate the standard Veloster for 2022, it’ll be retaining the crackling N model in order to appease a small number of fun-loving customers. While not unappealing, the model had some quirks that likely made it less appealing to the average commuter. Packaged as a three-door hatchback prioritizing style over utility, the Veloster made less practical sense than a similarly priced sedan or crossover. We’d wager some would-be owners ultimately settled upon the Elantra or Kona unless they were in the market for the N and the backroad shenanigans it encourages.
But future customers will have an even more difficult choice ahead of them now that the 2022 Elantra N is officially on the docket. Rather than build a performance sedan that simply offers more go than the standard model, the South Korean manufacturer has opted to target the big dogs. (Read More…)
The 2020 Chicago Auto Show was the last one before the world shut down due to COVID-19. The 2021 Chicago Auto Show was the first one to be held as the world reopens.
And boy, was it surreal. Not that I’m complaining — in-person auto shows beat the hell out of Zoom.
Tesla’s Cybertruck is in the news again, thanks to some (on paper) comparisons between it and the Rivian R1T and news about a deal with Samsung for cameras for the truck.
I’ve been thinking this for quite some time — since the unveiling, really — and the more I see the truck in the news, the more I think it might be Tesla’s first true flop as a model.
In the concluding chapter of the Volkswagen Golf Sportwagen story the other day, I was asked by a frequent commenter to share some of the things I liked or would miss about the Golf now that it’s gone away. I’m thinking of those things now as I view its dealer listing, recently updated with many photos. They never did replace the cargo area trim panels, I can see the scratches from here!
Ford has been getting into trouble over “track-ready” Mustangs after a few customers formally accused the company of erroneous marketing in 2017. A class-action lawsuit was even filed in March of that year, stating that the Ford Mustang Shelby GT350 suffered from overheating problems that precluded it from being fully functional on a racetrack — specifically early examples of the car equipped with either the Technology Package or left in the base configuration.
Earlier this month, Federal Judge Federico A. Moreno certified statutory and common law fraud classes pertaining to the model in California, Florida, Illinois, New York, and Washington State. Additional approvals relating specifically to statutory fraud and/or implied warranty claims were made for Oregon, Missouri, Tennessee, and Texas. (Read More…)
Despite achieving a miraculous global expansion in a period where established industrial conglomerates and regulatory hurdles make it nearly impossible for new automakers to persist, Tesla’s German facility is running behind schedule. Production at the Gruenheide plant (aka Giga Berlin or Gigafactory 4) was originally planned to commence this month, with deliveries kicking off shortly thereafter. But those targets have been shifted closer to the end of this year or the more likely scenario of early 2022.
As Tesla would still like to supply the market, its facility in Shanghai will begin shipping vehicles to Europe in August until local production can be achieved. Model Y crossovers will be imported from China until its German site has its assembly lines humming, which has turned out to be a harder task than the automaker anticipated. (Read More…)
Volkswagen’s base Golf may be dead, at least in America, but the performance-oriented GTI and Golf R are on their way to pick up the slack.
The 2022 Volkswagen GTI and Golf R have been unveiled in the flesh (or sheetmetal, as it were) at the 2021 Chicago Auto Show.
Today’s Rare Ride is the more streamlined successor to the dorky Stanza Wagon, or Multi if you’re Canadian. I mentioned Axxess as a Rare Ride back in 2017 with the Stanza article, and today’s the day we present it properly.
Come along for some versatile Sport Wagon goodness.
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