The all-electric roadmap at General Motors continues apace. This week, the company announced plans to form a joint venture with a group called POSCO Chemical, an outfit that has nothing to do with our News & Social Media Contributor despite sharing a curiously similar surname.
GM’s plan calls for the parties to construct a facility in North America which will process critical battery materials for The General’s new Ultium electric vehicle platform. Note well: these are the gubbins planned to be used in upcoming rigs like the Lyriq and Hummer EV, not the maligned Bolt EV.
The joint venture will process something called a Cathode Active Material (CAM), which is apparently a key battery material representing about 40 percent of the cost of a battery cell. The new effort will supply the Ultium Cells facilities being built in the Lordstown and Springhill areas by GM and LG, making this new factory akin to a transmission plant that assembles gearboxes for installation in cars at another facility. Actually, it’s even a bit more basic than that; think of this new place as a factory that manufacturers torque converters which are sent to the transmission plant then on to final assembly.
“Our work with POSCO Chemical is a key part of our strategy to rapidly scale U.S. EV production and drive innovation in battery performance, quality and cost,” said Doug Parks, GM executive vice president, Global Product Development, Purchasing and Supply Chain. “We are building a sustainable and resilient North America-focused supply chain for EVs covering the entire ecosystem from raw materials to battery cell manufacturing and recycling.”
That’s an awful lot of marketing chaff, but the man has a point. It is advantageous for a car company to own as much of the supply chain as possible, placing their futures in their own control rather than in the hands of other facilities. This challenge has been brought into clear view over the last year or so by the ongoing semiconductor shortage. Still, it doesn’t always work out; look at when Henry Ford tried to run a Brazilian rubber plantation in the ‘20s so he could own the production of tires.
It’s worth noting that these plans are described as a “non-binding term sheet” with the execution of definitive agreements expected sooner rather than later. That convenient title is a great way to announce big plans yet shield oneself should the situation turn turtle at some point down the road before the project really gets going. For its part, GM has expressed a goal to launch more than 30 EVs globally by 2025, with more than two-thirds of them available here in the United States. They also want to earn U.S. market share leadership in EVs, something which will surely escape them if they continue to recall every example of a particular electric vehicle they’ve produced to date.
[Image: GM]
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POSCO? POS Company? The jokes, they write themselves.
I wonder if Goodwill Industries is peeved about the new GM logo? Maybe GM could become Goodmill? But then I guess with electrification, “mill” will fall into disuse.
@dukeisduke. Beat me to it. The irony of GM partnering with a company called POSCO.
Also, what’s up with the autoplay videos in the middle of articles now? It’s annoying.
My screen has a blank spot there.
i had to manually block that. no bueno.
Probably because I’ve been using Microsoft’s Chromium Edge, instead of Google Chrome.
North America, so they’ve narrowed it down to one Continent.
Now let’s speak GM: North America = mE HE Ko!
I’m shocked, shocked I say!
When their will be lots of environmental laws ignored, you can’t start out small.
Are South, Central ad North Americas are different continents?
While we are on it – is GB a continent. It is certainly it is not a part of Europe and is not n EU. Russia is more European than England.
Automotive journalists have been misspelling Spring Hill since the dawn of time.
GM logo looks better, now we can only mock them for being GM in the first place.
But people probably go into the building and wonder: Where are all the old clothes?
The mighty and proud GM spelled in all CAPS but now the all new ever shrinking gm spelled in all lower case letters. The ever shrinking gm and soon its very name will become so small that it will eventually disappear and be forgotten.
When GM went through bankruptcy I thought it would be a good idea to retire the GM name and logo and call themselves Chevrolet Corp (with Cadillac as their premium brand) and have the bow tie logo on the building. Now with the new gm logo, I wonder if people are leaving old clothes at the Reniassance center.
Does anybody know what the news was about – in one sentence please.
One sentence: The world’s fifth-largest automaker (by Revenue) is getting more serious about putting the pieces in place to manufacture battery electric vehicles in North America.
Second sentence: It’s a joint venture with a South Korean company.
Third sentence: The battery chemistry will reduce cobalt usage by roughly 80% (with a goal of using even less eventually).
@ToolGuy – nicely done. I would suggest for every TTAC article to start with abstract like that so we had some idea what article is about.
Speaking of summaries, here is an interesting one:
https://www.whitehouse.gov/briefing-room/statements-releases/2021/11/06/fact-sheet-the-bipartisan-infrastructure-deal/
Check out that Amtrak number. (Someone likes trains?)
Before our eyes, the electric transport revolution is taking place – the battery is replacing the internal combustion engine. The first to use them were mopeds, then public transport was replenished with electric buses, hybrid cars are becoming widespread. Every day the number of batteries hazardous to nature will grow, and in a few years they will end their service life.
RE: all lowercase corporate logos.
Back when Motorola was king of the hill, its semiconductor division had the world’s most diverse semiconductor portfolio.
Motorola eventually shed its semiconductor business into ONSemi, which for a while continued being a powerful player.
But like a tree in autumn, ONSemi has been shedding product lines wholesale.
In the latest shedding, which was significant, ONSemi also gratuitously decided to change the logo to onsemi.
So gm is not the first company who attempts lowercasing their logo to greatness.
I remember those times. I used to program Motorola processors from 6800 to PowerPC and then all that disappeared, Intel won. Same happened with HP logic analyzers – they become Agilent. Now I use Chinese oscilloscopes.