Pop quiz, hotshot: What job combines a Challenger Hellcat, wrestling champ Bill Goldberg, and a $150,000 paycheck? If you answered with something along the lines of Vince McMahon’s assistant or slightly-above-board import/export professional, we totally understand.
In reality, that’s the job description for Chief Donut Maker at Dodge. Yep – you read that correctly.
According to the company, this PR stunt will see a Chief Donut Maker become an ambassador for the Dodge brand, wheeling to auto events around the country in a Hellcat. Despite the pay, this isn’t even a full-time gig; Dodge describes it as a side hustle in which you don’t have to quit your day job.
Applications kick off today and run until the end of February. If you’re bent on throwing your hat in the ring, go ahead and film a short sub-two-minute clip demonstrating why you’re a perfect gearhead for the job. Goldberg and his team of Dodge cohorts will select 10 finalists from the lot, a group who will then be tossed into the deep end of the competition, which includes racing Dodge hotshoes on a closed track among other challenges.
Dodge CEO Tim Kuniskis said they’re looking for a car nut who embodies the “crazy can-do America Muscle spirit and carry the torch of the single most engaged group of enthusiasts the automotive industry has to offer,” before going on to crow that the Challenger was the number one muscle car in the country last year. This, of course, references the fact in which the Challenger bested the Mustang in total sales while also crushing the Camaro like beetles under its feet. There is a 100 percent chance you will be seeing this boast throughout the entirety of 2022, by the way.
Despite the sky-high salary for what’s essentially a part-time job, this is a good deal for Dodge. Chances are everything will be filmed and packaged for either Netflix or YouTube, which will provide promotion ad nauseam until the end of time (or at least until Dodge begins rolling out its EV lineup in 2024). Specifically, the series of eliminations will be aired in a reality-like show with the final episode revealing Dodge’s new Chief Donut Maker sometime before the summer rolls around.
Interested? Head over to the Dodge page where they’ve all the details. Let us know if you make the cut.
[Images: Dodge]
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Pretty sure this role was made for the erstwhile contributor, BTSR.
Dodge trying to make sure that its brand equity among roid-raging meatheads is strong enough to survive a transition to electric power.
Sadly, it appears that you are correct.
Is the meathead demographic into cheering on an webisode-crowned pseudo-celebrity?
I have a feeling this has more to do with a payola to MotorTrend or something.
I dunno, but they’d definitely be into getting paid to do donuts.
Aw c’mon. This is an enthusiast website. What’s wrong with giant V8s and rear drive?
I like electric cars – but a Hemi is a hell of a lot of fun.
Ditto, zerofoo
And this pisses off the patchouli eaters here, so I’m good with that. I wonder if all the Donut Makers get an invite to Roadkill Nights? That would be fun.
Idiocracy is here.
So much for the ‘lean’ economy.
“Lean” operations are only for the little people.
Sounds like they hired some forward thinking marketing people. You get an elimination style reality tv internet show followed by a new youtube channel and associated advertising for a likely modest price compared to a slick ad campaign. Easy to snipe at, but it seems like a smart campaign that could generate a lot of views if done well.
Soo… CEO Carlos Tavares, who oversees a corporation that’s uncompetitive in the EV realm with a policy to HELLCAT EVERYTHING stating that EV’s are political.
We then have this…
Gotta milk that HellCat teat for every drop…
“Hellcat everything!” is an internet meme but not a corporate policy. The 500e and e-208 on their own outsold Hellcats by about 10x last year.
I’m not sure what Tavares’ angle is (I kind of wonder if he’s trying to poison the well to make getting rid of the Dodge brand easier) but Stellanis isn’t really massively uncompetitive in the plug-in space.
@ajla – good commentary. There was a time when FCA was planning on killing off Dodge. That’s partially why they created stand alone Ram brand. My understanding was that SRT was going to be the performance umbrella for muscle cars and sports cars.
Bill Goldberg is about 6 months younger than me. He looks pretty good, right? :-)
But will Dodge’s electric muscle cars still be the go-to for driving into crowds?
That would be the Mustang. Especially after Cars and Coffee.
Goldberg there is rocking a Fratzog logo shirt, so it looks like Dodge is easing this back into being its logo again.