Whether the truckers who’ve shut down parts of Ottawa, Canada and the Ambassador Bridge between Detroit, Michigan and Windsor, Canada, are winning the debate over vaccine mandates or not, I suspect they aren’t winning the hearts and minds of some people they might otherwise be able to convince to support them.
The Freedom Convoy that originated in Canada last month has gained an incredible amount of momentum, garnering loads of support from citizens around the world. Sympathetic protests seem to be erupting everywhere while the original group of truckers remains planted on the streets of Ottawa to demand an end to government mandates. But honking at Parliament Hill for two weeks was only a portion of the convoy’s grand strategy.
Large groups of truckers have broken off to create blockades at meaningful border crossings, gaining control of North America’s already ailing supply lines. The most recent example resulted in the taking of the Ambassador Bridge in Detroit, an essential trade crossing for both the United States and Canada. Truckers have held the bridge for five days and automakers have begun announcing shutdowns due to supply issues. Meanwhile, the Canadian government has begun discussing an end to lockdown measures after failing to stop the protests and other nations appear poised to follow in its footsteps. (Read More…)
Some of us who are rapidly approaching a certain age will clearly recall when Lexus (and Infiniti, to a lesser extent) first showed up on the luxury car scene and promptly took the establishment to school. Fast forward 30+ years and we find an upstart Korean brand attempting the same thing – and being largely successful.
The GV70 plugged an important hole in the Genesis lineup, given the perpetual thirst of Americans for crossovers and SUVs. Its unique lighting treatments might be a love-it-or-leave-it affair, but there’s no denying this thing brings the goods to a cutthroat segment.
What’s more American than football? Marketing, gluttony, and consumerism have to rank quite highly, I’d imagine. Thankfully, we have a bacchanalia this upcoming weekend that celebrates all four and then some.
That’s right, for those outside the big cities of Los Angeles and, um, Cincinnati who have been caught unaware, the LVI-th edition of the Super Bowl will be played this Sunday, February 13th. As always, marketers will pay for access to those millions of eyeballs, thus the Super Bowl Commercial as its own genre of big-budget short film.
As in years past, this will be a two-part series for TTAC. Today, I’ll post the automotive and automotive-adjacent commercials that have been shared to YouTube. Some of these are the full commercials, while some are teasers. On Sunday evening, come back here for a live-ish blog where I post every automotive and automotive-adjacent commercial as it airs. Stay tuned, as I’ll be posting from a recliner very near to my fridge and liquor cabinet. Once we get into the third quarter there’s a decent chance I’ll make a few humorous typos.
As you might be aware, Thursday was the first day of media previews for the 2022 Chicago Auto Show. Both editor Tim and yours truly are in attendance – Tim’s a local, and I really needed a few days away from the day job. I can’t, however, shake the feeling that the entire show is on something resembling life support. Beyond that, I wonder if my impressions of the show are a metaphor for the auto industry in total.
This week, Stellantis announced the Ram Revolution at the 2022 Chicago Auto Show. Though it was less of an all-electric pickup concept intended to compete on a market that’s about to become saturated with them, and more of a way to engage with consumers on how the truck brand should implement its take on the segment.
To the surprise of everyone working here, Ram’s Revolution turned out to be little more than a market-research campaign designed to ensure the automaker can build an electric truck people actually want to buy. But that doesn’t mean the manufacturer hasn’t already made plans of its own. Ram CEO Mike Koval Jr. has even been sharing some of Stellantis’ electrification strategies, including outfitting some 1500 electric pickups with a range extender. (Read More…)
The U.S. Department of Transportation (DOT) announced today that it will distribute $5 billion to establish electric-vehicle charging along the interstate highway system. Managed by the newly formed Joint Office of Energy and Transportation formed after the $1.2-trillion Infrastructure Investment and Jobs Act (IIJA) passed in Congress, the federal spend is a joint operation between the DOT and U.S. Department of Energy.
By 2030, the federal government is hoping to have a network of 500,000 charging stations in a bid to reduce range anxiety and spur EV adoption. But it wants individual states to make the necessary investments to connect the highway-based network to cities and towns. As you might have guessed, Democrat lawmakers have broadly supported the imitative while Republicans are calling it too expensive and a distraction from other aspects of U.S. infrastructure in need of maintenance. (Read More…)
Today’s Rare Ride represents the rarest subset of a vehicle that was for most, an afterthought. A sporty coupe ignored in its day, the MX-6 was by most accounts a handsome car that was fun to drive. Particularly elusive is the MX-6 behind today’s article. It has a manual transmission, is turbocharged, and has four-wheel steering. Could it be any cooler (Chandler voice)? Let’s find out. (Read More…)
If you like your off-roading with a side of swamp, Ford has created a Bronco variant just for you. Called the Everglades (presumably, Bronco Bog and Bayou didn’t track too well in focus groups), it comes standard with a snorkel to help with water crossings and integrated Warn winch to haul you out of the mire.
Or, to simply show off at the trailhead. Your call.
Retro-filled shots to the arm are a popular way to endear a car company to its fan base, especially us pickup truck wonks who pine for the so-called ‘good old days’ when things weren’t really good at all. Nevertheless, it generally only takes a stripe-n-wheel package to get some fans all hot and bothered – and Nissan has tapped into this with gusto at the Chicago Auto Show.
The New York Times often gets unfairly criticized, usually by readers who have their own political biases (right and left), but sometimes the criticism lobbed its way is not only very fair, but accurate.
And when it comes to autonomous driving, the vaunted Times has stepped in it, big time.
There’s a gaggle of Mazda owners in Seattle, Washington, that have reportedly been stuck listening to National Public Radio (NPR) over the last few weeks. The manufacturer has addressed the problem, saying the local affiliate had broadcast images files with no extension causing an issue on some 2014-2017 Mazda vehicles with older HD radio software. This effectively bricked the infotainment system on some vehicles, locking them into listening to NPR and out of literally everything else. (Read More…)
You’re probably well acquainted with dealer markups by now. Supply shortages created during the pandemic have left the world with fewer automobiles and car dealerships are taking full advantage of the elevated demand. As you might have expected, this trend resulted in plenty of people overpaying or becoming cautious of a market they now see as wildly predatory.
Car manufacturers have begun asking dealerships to take it easy on the price gouging. General Motors made its plea last week and Ford has followed up by reiterating its own concerns during the company’s Q4 2021 earnings report. The Oval is worried that dealer markups are tainting its relationship with customers, with top executives making casual references to the trend back in November. Ford CEO Jim Farley is now telling dealers that they need to cut it out lest they be punished by the manufacturer. (Read More…)
We return to the Imperial’s saga once again today, at a very low point for the brand. Though the Fuselage Look of 1969 had propped up Imperial’s sales and generated consumer interest, sales were in decline after the ’69s debut. Chrysler put less and less money into its flagship, as parts sharing increased while options and trims did the opposite. There was a second version of the Fuselage Look for 1972 that showed as longer, lower, and heavier than ever before. And though the new metal buoyed sales slightly, the U.S. car market as a whole saw record sales in 1972 and 1973. 1973 was the last such record year for America, and it coincided with the last Fuselage Imperial. Chrysler had a decision to make about its flagship brand.
As a lifelong Snow Belter, I’ve long considered myself a fairly good snow driver – and I’ve long understood the need for winter tires, even over all-seasons in some cases. A recent trip to the ski town of Steamboat Springs, Colorado, courtesy of Bridgestone, confirmed some of what I already knew – and taught me some new things in the process.
For example, one can be a pretty good snow driver, and yet be pretty far from excellent. More on that in a bit. (Read More…)
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