Another day, another teaser. Thankfully, this will all be over by tomorrow’s happy hour.
This time, it’s Chrysler. Which is showing the Airflow Concept.
If you’re scratching your head, thinking you’re experiencing some deja vu, since Chrysler showed the Airflow Concept at the Consumer Electronics Show in Las Vegas in January, don’t worry, you aren’t crazy. Nor are you being gaslit. Chrysler did indeed show an Airflow Concept there, but the one slated to be seen in New York tomorrow will look different.
Either way, the concept is supposed to preview an EV that is scheduled to launch in 2025, with Chrysler promising its lineup will be all-electric by 2028.
The teaser shot is above, with the CES car shown below for reference. Now back to your regularly scheduled programming.
[Images: Chrysler/Stellantis]
Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.
It’s nice looking, I suppose, but they’re deluding themselves if they think this is going to sell. For starters, Chrysler’s dead. Who’s going to buy an electric CUV from a dead brand that has no experience with electrics and whose last CUV flamed out 14 years ago? This doesn’t say “Chrysler’s back” – it says “look, here’s something like everything else on the market.” Yawn.
I’d say the goal here should be a brand reset, not another “me-too” mommymobile that the mommies won’t want anyway. How about an electrified and modernized Imperial that does 60 in four seconds and handles like a Alpina 7-series Bimmer? You can do that with electrification. Make something that glams-up the nameplate first, then go after volume.
If Chrysler is allowed to survive, its job will be to sell reworked DS and Citroen (which is where the body of the Airflow came from) vehicles.
Speaking of DS, wouldn’t a modern take on the groundbreaking 1955 Citroen DS 19 make for an interesting 21st century electric? The lines of the original, inside and out, used for decades, still look modern today. A new one could be styled to look absolutely current yet unmistakably be a DS. Hmmm….
I’d love to see a modernized DS with electric tech, and I think it’d sell in Europe…not here, though.
If Stellantis thinks Americans are going to buy rebadged Citroens just because they’re electric, they’re dreaming.
Yes, exactly! There’s nothing going on at Chrysler to preserve. If they want to have a chance of surviving, the need to come out of the gate with a statement vehicle. This is an also-ran before it even hits dealerships.
Nice looking vehicle. By 2025 it should sell for around 1 million U.S. dollars. Or one herd of goats.
A whole herd? Three goats max.
It already looks like last year’s model. Maybe it will be considered retro in 2025 with it’s side mirrors, opaque roof, and creased up body work.
I like it, and I’d buy it.
For some reason, of all of ChryCo’s past vehicles, the Airflow reminds me most of a Neon.
Make it the next installment of Imperial by Selantis.
That would have been a better name.
It seems that Stellantis wants to put more distance from the past K car Imperial but the Imperial name could at some point come back possibly as a trim level. I don’t think the Airflow name is bad but the EV needs to be priced competitively and the Chrysler name itself has been on life support.
They’ve got a hodgepodge of marques they could use in the future, if they were smart they’d put the EV under its own marque as opposed to “Chrysler”.
That’s sort of my aggravation with the collapse of GM in 2009. A lot of storied names went away, when in fact you could have cherry-picked a few names and models to continue under a boutique umbrella.
Well, they did bring back Hummer.
They hammered it in GMC lineup.
lol thats a Citroen DS7 with a 90s style face
“…with Chrysler promising its lineup will be all-electric by 2028.”
“All-electric”… I think they meant “nonexistent”.