The 2023 Toyota Sequoia is going to remain atop the brand’s SUV ladder, with a planned sticker price based at $58,300.
The TRD Pro version, which is top-of-the-line and off-road-oriented, will start at $76,900.
Should you opt for a TRD Pro, you’ll get 33-inch Falken Wildpeak all-terrain tires, 18-inch BBS wheels, skid plate, dual exhaust, locking rear differential, Fox shocks, a LED light bar, and LED marker lights.
In between these trims are the base SR5 (includes LED lights, flip-up rear window, 18-inch wheels, privacy glass, black grille with chrome surround, heated front seats, 12.3-inch instrument screen, power moonroof, and wireless Apple CarPlay and Android Auto), the $64,700 Limited (20-inch wheels, chrome accents, gray grille, cooled seats, heated steering wheel, power third row), the $70,900 Platinum (premium LED lighting all around, 20-inch wheels, chrome mesh grille, panoramic glass, digital rearview mirror, and premium audio), and the luxury-oriented Capstone trim, which includes 22-inch wheels and costs $75,300 to start.
TRD Sport and Off-Road packages will be available, depending on trim. The TRD Sport package will be available on the SR5 and add Bilstein shocks and 20-inch wheels, while the TRD Off-Road package will be available on four-wheel-drive SR5s and Limiteds and it will add a skid plate, off-road Bilstein shocks, and a locking rear differential.
Toyota’s Safety Sense 2.5 suite of advanced driver-assistance systems is standard. It includes radar cruise control, lane-departure alert w/steering assist, and a pre-collision system with pedestrian detection. Other driver aids include automatic high beeams, road-sign assist, and blind-spot monitoring with rear cross-traffic alert.
The sole powertrain choice is a hybrid system that pairs a twin-turbo, 3.5-liter V6 engine and an electric motor with a 10-speed automatic transmission. Rear-wheel drive is standard on all but TRD Pros, which come with four-wheel drive. Four-wheel drive is a $3,000 option otherwise, and the destination fee is $1,495.
The 2023 Toyota Sequoia hits stores this summer.
[Image: Toyota]
Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.

So how much for the Lexus?
“Four-wheel drive is a $3,000 option otherwise”
They really gash you folks hard on the 4×4.
It’s easier to stomach if you imagine the 2wd as some mythical creature that you’ll never see, and just incorporate the $3k into the base price.
To be fair though, around here a 2wd truck like this probably takes a $10k hit on resale, so the initial upcharge is well worth it.
With a $10K local resale hit it seems like you’d be much better off selling it to Carvana or selling it in Valdosta.
Or, people in the Sun Belt should be buying 2wd trucks from up north because the 4WD resale return isn’t $10K (or even $3K) when I look at local prices.
So they’re trying to use the Sequoia to occupy the market space previously taken by the Land Cruiser. Knowing some Cruiser owners… good luck with that.
In the US, the market for Tahoes and Escalades were always much bigger than for the ‘Cruiser anyway. And more and more of the already small once-were market for new, as opposed to used, ‘Cruisers, is moving on to Teslas et al. anyway.
I really love that Toyota is calling their Deluxe models “TRD”, pronounced “turd”.
Or will this be next to grace EVERY page of this site?!
I wasn’t fair off, as the RAV4 or whatever the BEV variant is chases every scroll motion of a page now!
Yes, VerticalScope, get rid of the damned Toyota ads!!
ADM $10,000
ToolGuy will wait for Sequoia fuel economy figures to be released before deciding how much he dislikes this particular vehicle.
Tundra numbers won’t be too far off
https://fueleconomy.gov/feg/PowerSearch.do?action=noform&path=1&year1=2022&year2=2022&make=Toyota&baseModel=Tundra&srchtyp=ymm&pageno=1&rowLimit=50
Thank goodness that I have enough vehicles to last me for the rest of my life. I would feel a huge sense of failure and defeat paying nearly a hundred grand (including taxes and BS fees) for a single motor vehicle.
On the other hand, it’s only the equivalent of about 15,000 gallons of gas, which at 2022 prices will take this thing a bit beyond 250,000 miles.
Somehow the automakers seem to think that the dual-professional upper middle class is the only market for their vehicles.
This is the most accurate and intelligent comment on the state of automakers that I have read on TTAC in the last several years.
Nope.
Article about increase in traffic death deaths followed by one showcasing a 17’ long, 7,500 pound, 400+ hp barge with a 14” touch screen.
The only new vehicle I’ve purchased was a Chevy Z-71 truck in 2002 and I about had sticker shock at $29K. It’s hard to believe that most of these type of vehicles go for $70k plus although to me that price seems more reasonable foe something Japanese as opposed to American.
I’m not sure how people justify the prices on these things, or the similar GM or Ford versions.
So, its $158,300 then?