Posts By: Bertel Schmitt

By on February 6, 2012

GM noted that Fox has issues with the Volt. They give Eric Bolling a Chevy Volt for a week. And this is what GM receives in return. Ingrates.

By on February 6, 2012

A few days ago, 24/7 Wall Street published yet another list of the best selling cars of all times, kicking the perennial Ford F-Series to second place. We usually stay away from these lists, they just produce flame wars, especially when the methodology remains as dubious as in “we looked at best-selling car data from a number of sources.”

However, powered by the Huffington Post et al, the list went viral. And there you have it: “Toyota Corolla becomes world’s most popular car with one sold every 40 seconds.”

Toyota took that to heart today and added a second shift to its Blue Springs, Mississippi plant. It makes the Corolla in America. And yes, in the press release, Toyota confirms that the Corolla is “the world’s best-selling car of all time.”

The Blue Springs plant has an annual capacity to produce 150,000 Corollas. According to our monthly sales snapshot, the Corolla disappointed in January, whereas the new Camry is selling well. In 2011, Corolla U.S. sales had been down 9.7 percent. (With the Ford F series solidly in number 1.) So why a second shift? (Read More…)

By on February 6, 2012

So what was the best Super Bowl ad yesterday? Edmunds has the answer: It’s the commercial for the Fiat 500.

The alluring advert must have touched the inner submissive in America’s men. They are shown an ad where a dork is slapped around by an (allegedly) Italian beauty with an Abarth tattoo (on her neck,) and they obligingly click it to the top of the charts, without even thinking of hissing: “On your knees, Ffffffffiat.”

Wimps.

Of course, it could also have been American females who had their inner dominatrix tickled. (Read More…)

By on February 6, 2012

It used to be that “produce where you sell” is the answer to the rising yen. Amongst Japanese car manufacturers, Japan’s Godzilla currency is regarded as a bigger threat than any natural disasters. Mitsubishi is opposing this trend. It announced today that it will stop making cars in Western Europe. On closer inspection, this fits the “produce where you sell” strategy quite nicely. Mitsubishi is not doing so well in the Old Country. The Nikkei [sub] penned press-release worthy material when it wrote: (Read More…)

By on February 5, 2012

Longterm TTAC reader and indie musician Pennan Brae sent us a link to his latest video. It has a nice red Buick Skylark Convertible in it. At least one of the protagonists looks hot too. Because of the car, we would have run the video anyway. Then, Pennan decided to bribe us.

Look at this still from the video. And then … (Read More…)

By on February 5, 2012

Hyundai may really, honestly launch its own luxury brand. In a way, at least, perhaps

For years, Hyundai has been going back and forth over on question: Luxury brand or not? Imitate Infiniti? Do it like Lexus? A la Acura? This conundrum produced millions of Google hits, but otherwise led to nothing. Hyundai may finally cave in and do it. Hyundai’s U.S. sales chief Dave Zuchowski told Automotive News [sub] that such a move could be in the offing. Why? Customers are well ahead of Hyundai and already created a new brand called “Genesis.”

Said Zuchowski: (Read More…)

By on February 5, 2012

Gains in market share, that is. It’s market share that counts. That perplexing axiom had been drummed into me in the many decades I spent on the other side. You need to be faster than the overall market, or you fall behind. Of course, you can gain share by giving away cars, but you won’t do that for long.

Detroit had a big comeback last year. Let’s look how big. And let’s discuss whether Bloomberg is right when it predicts that “U.S. automakers led by General Motors Co. may lose share in their home market this year.” (Read More…)

By on February 4, 2012

This just in: “The U.S. auto industry has dropped a demand for Japan to abolish rules related to minivehicles ahead of upcoming talks between the two sides over the Trans-Pacific Partnership (TPP) free trade zone,” The Nikkei [sub] writes after reading this story. (Read More…)

By on February 4, 2012

Car prices are at an all-time high. Cash rebates and incentives are evaporating in front of our eyes. U.S. consumers are paying 11 percent more on average for a new vehicle, to a record $28,341, up from $25,505 on average in 2008. Yesterday, J.D. Power presented the inflationary news to car dealers assembled in Las Vegas for the National Automobile Dealers Association convention.

Dealers applauded. (Read More…)

By on February 4, 2012

I assume the Kilpatrick Townsend & Stockton law firm that handles Chrysler’s trademark litigation is already on its way to China. If not, they will be calling the travel agent after reading this.

What do you think would happen if Chrysler would license its Jeep brand to a beer? It appears as if Chrysler did just that in China. (Read More…)

By on February 4, 2012

For a long time, Japan’s automakers had pressured their government to enter free trade talks with Europe and the U.S. The Japanese government had dragged its heels, putting the interest of ageing farmers first. With a trade agreement, Japan would be a ripe market for American rice farmers and cattle breeders, and I would finally be able to enjoy a good steak in Japan without risking a heart attack. Caused by the price, not by the cholesterol.

After the Japanese car industry did flee the strong yen and the country, its government reluctantly entered negotiations. Not surprisingly, the American car industry is opposed. (Read More…)

By on February 4, 2012

Illustrating the state of the Japanese auto industry, and especially that of Honda, Honda unveiled its prototype of the NSX yesterday in Tokyo. The Acura sports car had been rumored for two years, and was shown at the Detroit Motor Show. Honda repeated in Tokyo what it had said in Detroit: (Read More…)

By on February 3, 2012

Welcome to Marketing 101. Today: Brand loyalty.

Polk finally gives an answer to a question that had given mankind sleepless nights, for als long as since the invention of the wheel: Why do customers stay loyal to their car brand? Really: Why in God’s name? Truth be told, Polk only asked why owners of luxury vehicles return to their dealer to buy again. Instead of, say, emigrating to North Korea. Or joining the witness protection program. The study produced shocking revelations. (Read More…)

By on February 3, 2012

Tycho, my Dutch friend in Beijing, scored the big one with his fake F150 story. After we wrote about it, everybody from  Motor Trend to Pickupinfo.ru wrote about it as well, taking the Carnewschina.com server on a shakedown tour. Tycho does what a good journo needs to do: Feed the beast. He found even better pictures of the pseudo Ford. And he found imagery of its older brother. Which is a Chevy copypaste. (Read More…)

By on February 3, 2012

Sassenbach, BMW’s agency for Mini, had a killer idea: “Adopt a storm! When it hits, it will be all over the news! Free advertising! It costs only €299! How can you lose?” This (or words to that effect) is what the agency told the client.” Then, more than 100 people froze to death. (Read More…)

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