In a press conference in the late Chinese afternoon, China’s CAAM announced its official February sales numbers. The Middle Kingdom kept face and avoided a loss. (Read More…)

Today, Akio Toyoda presented Toyota’s „Global Vision“ to the press in Tokyo. Sure, there are the usual affirmations to “continue to furnish world-class safety,” and to “continue to contribute to environmental quality and to human happiness.” But what are they really up to? (Read More…)

With a little more than a million cars sold in 2010, Audi booked a record profit of $3.65 billion. That’s $3,348 per car. Now you know why they are so expensive. GM made $4.7 billion last year on 8,389,769 cars. That’s $560 per car. Now you know why they are so cheap.  You think that’s an unfair comparison? Not so: Audi’s secret to success is the same as GM’s: China. (Read More…)

Some overly excited blogs may report that Honda is exiting the growth market India. Careful. Indeed, Reuters reports that “Hero Investments has agreed to buy Honda Motors Ltd’s 26 percent stake in Hero Honda Motors for around $851 million in a deal that will see the Japanese automaker exit its joint venture in India after more than 26 years.” So are they outta there? (Read More…)

Toyota sold more than 3 million hybrids so far and thinks that they are slowly having an impact.

In August 1997, Toyota rolled out their “Coaster Hybrid EV” bus, followed by the Prius in December of the same year. 300 vehicles were sold in the first year. In 2010, Toyota sold 16 hybrid models in approximately 80 countries. Last year, Toyota moved 690,000 hybrids worldwide, 9 percent of Toyota’s worldwide output (ex Daihatsu and Hino). The 3 million mark was broken some time in February this year. (Read More…)

Gas prices are getting into the area where they affect consumers’ buying decisions. According to a new Kelley Blue Book study, more than 80 percent of car shoppers say that gas prices have influenced their buying decisions. 58 percent already have downgraded.  But what about switching to diesel or hybrid instead? Be careful when you do that, says Edmunds: Choosing a green alternative can cost you a lot of green. (Read More…)

The Chinese passenger car market did something highly unusual in February: It declined. If the data of the usually not highly reliable China Passenger Car Association is to be believed, that is. They e-mailed to Automotive News [sub] that February 2011 passenger car sales were a minuscule 0.4 percent below February 2010 levels. (Read More…)

Germany is in an uproar against ethanol. Last week, motorists celebrated a win against alcohol in their gasoline: Oil companies stopped the build-out of E10 gas stations. The matter still fuels the headlines. Over the weekend, German’s Die Welt newspaper shocked its readers with the news that the bio-benzene can ruin engines which supposedly are ok for the fuel.

“E10 is under suspicion to stress the engine oil harder than conventional fuel. This causes minimized viscosity and increased engine wear,” writes the paper. Supposedly, the stuff literally waters down the oil. Die Welt quotes Thomas Brüner of BMW who said: “The 10 percent ethanol increase the water in the engine. The water condenses and mixes with the oil. The oil gets diluted and ages faster.” (Read More…)

When Toyota became the world’s largest auto manufacturer in 2008, they reluctantly accepted the title. Toyota knew that the title was not won by Toyota’s  strength, but by GM’s weakness. Toyota also was highly aware that the guy in front is everybody’s  target. Their worst fears became reality sooner than they thought.  Now, in an unusual departure from the usual Wolfsburg hubris, Volkswagen also realizes that too much success can make punch-drunk and lead to stupid or deadly mistakes. (Read More…)

On Wednesday, March 9th, Toyota will announce its new long term strategy plan to the public. A core piece will be a push into emerging markets. TTAC has been following signs of this for a while. The signs range from a car, the Etios, designed exclusively for the emerging markets, to a factory up in the woods near Sendai, Japan, that looks very much like a prototype for Toyota’s latest export product: Low cost car factories.

The Nikkei [sub] agrees and says that “Toyota Motor Corp. is overhauling its strategy because it is now clear that emerging nations will replace industrialized ones as its most important markets.” Will replace? Wake up! (Read More…)

Ever since the Renault spy story broke, we had our doubts. It simply did not pass the smell test. Now, the smelly stuff is hitting the fan. “France faced severe political embarrassment on Friday after carmaker Renault said the three top executives it sacked for industrial espionage in January might not be spies after all,” reports Reuters.

In an interview with Le Figaro, Renault COO Patrick Pelata, the man who was the driving force behind the scandal admitted: “A number of elements lead us to doubt.” He is not alone in his doubts. (Read More…)

Ford and Ferrari finally settled their differences over the alleged trademark infringement by Ferrari. In cases like these, one lawyer usually tells the other: “What does it take for this to go away?” In this case, Ford’s lawyer must have answered: “Lose the F, or lose the case.”  And that’s what happened. (Read More…)

When, in a former life, I wrote speeches for top execs at Volkswagen, I never made my guy admit failure. Bad for his career and my business. The secret phrase for full retreat was: “This is one of the many options we are looking at. We are in a changing world and must change with it.”

I must have a less circumspect colleague at Ford. (Read More…)

Ford reported a $6.6 billion profit for 2010, its highest  in more than 10 years. This year, they could add $13 billion to the profit line, without selling an extra car. How will Ford pull off the miracle of the loaves and profits? With a simple bookkeeping entry. (Read More…)

German motorists won an important battle against ethanol. They used a downright un-German tactic: Widespread insurrection. They simply won’t buy the stuff. An edict handed down from Brussels ordered that Super has to contain 10 percent of ethanol. An alliance from Germany’s ADAC autoclub to Greenpeace said the new gasoline is a work of the devil, it is liable to ruin cars, and the environment. That didn’t impress Brussels.  But then, a buyer strike did set in. (Read More…)