Posts By: Bertel Schmitt

By on February 10, 2011

While Mazda is still talking with Russian politicos about producing cars in Siberia, Toyota is doing it.  Toyota “is moving into the Russian Far East ahead of other Japanese automakers as part of a high-priority effort to tap emerging markets,” at least as far as  The Nikkei [sub] is concerned. (Read More…)

By on February 9, 2011

I regret to announce that JimC is no longer with us. He has been banned for calling Ray LaHood an “idiot.”  Mr. Stones also will no longer comment here. He has been banned for telling JimC: “STFU … You’re the idiot. Probably a jap too.” (Read More…)

By on February 9, 2011

Less than two weeks ago, GM China hinted that their sales may have risen more than 20 percent in January. This was seen as a good omen, because most pundits (except this one) had predicted a miserable January for China. GM China released its numbers today, and they over delivered. GM China reports a record month in January. (Read More…)

By on February 9, 2011

Remember when carmakers could only survive on government-issued life support? No more. Results season is upon us, and one by one, carmakers surprise with fat profits. Today: France’s PSA. After showing a loss of  €1.161 billion ($ 1.583 billion) in 2009, PSA turned the tables and produced a gain of €1.134 billion ($ 1.546 billion) for 2010. PSA is relatively weak in China, but their 50 percent share from the China joint venture added €159 million to the profits.

By on February 9, 2011

Volkswagen as a whole only registered a seven percent rise in the U.S.A., underperforming the market in January. The Volkswagen brand did even worse (+4.2 percent ). Don’t measure Volkswagen worldwide with a U.S. yardstick. A global Metermaß must be applied to the world’s third largest automaker. By that measure, the Volkswagen passenger cars brand surprises with an unexpected jump in January. (Read More…)

By on February 8, 2011

After tarring and feathering Toyota for alleged sudden unintended acceleration, after inventing a mass murder of 89 that creates a massive 261,000 hits on Google, after dragging executives in front of tribunals of the Washington Inquisition, after shaking down Toyota for unprecedented $48.8 million in fines, after NASA engineers subjected Toyota cars to torture worse than waterboarding, the NHTSA today announced that they found … (Read More…)

By on February 8, 2011

Remember 2009? Luxury vehicles were unsalable. People did not have to money to buy them. Those who did have the money did not want to be seen in one. Makers that were heavy on luxury were put on death watch. (Not by this site. It monitored the vital signs of more mundane makes and their makers.)

How things have changed. (Read More…)

By on February 8, 2011

No war of words, no strikes, no hard feelings: After only two rounds of negotiations, Volkswagen and the metalworkers union IG Metall had a deal late last night. There will be a 3.2 percent increase in base pay effective May 1, 2011, and each employee will also receive a one-time payment corresponding to one percent of his or her annual pay but no less than €500. (Read More…)

By on February 8, 2011

Toyota’s Senior Managing Director Takahiko Ijichi had a surprise for the press that congregated today in the windowless basement conference room of Toyota’s downtown Tokyo office. They were invited to hear the results of the 9 month period from April to December. The scribes had prepared for the worst. As the numbers were released, some furiously begun retyping the prepared stories in which they had planned to insert the expected bad numbers before hitting SEND. Instead, Reuters reports: “The world’s top automaker posted a smaller-than-expected fall in third quarter profits and hiked its sales forecast for the year to March 31 by 70,000 vehicles to 7.48 million, thanks to better than expected sales in Asia, Japan and Russia.” (Read More…)

By on February 7, 2011

A study by Booz & Co, that calls itself “one of the leading management consultancies in the world,” predicts that India will be the world’s 4th largest car market by 2015 and will surpass the European Nations by 2015. I don’t doubt that India is a very important market with great growth potential. But Booz & Co must have consumed too much of its namesake. (Read More…)

By on February 7, 2011

In the olden days, the Detroit, Frankfurt, and Tokyo motor shows were the must go shows for any self-respecting carmaker. We’ll definitely be at the Tokyo show this December. The Detroit 3 won’t. (Read More…)

By on February 7, 2011

Ford brought two pieces of good news for their dealers at this year’s NADA meeting: The dealers will get more cars. And they will get more cash. But wait, there will be less … (Read More…)

By on February 7, 2011

Chrysler is proud of the fact that they did NOT release their Super Bowl ad on YouTube like most of the others. “While many sponsors revealed their advertising plans for Sunday’s Super Bowl, the Chrysler brand remained tight lipped to create a stronger impact for the reveal of their new marketing and advertising campaign featuring famous Detroiter, Eminem,” their press release says. (Read More…)

By on February 6, 2011

While America is glued to the flat screen, Fiat gets all the headlines. The other day, Sergio Marchionne had dropped a mention that the HQ of a merged Fiat & Chrysler could move to the U.S. Stateside, this didn’t make much waves. It was buried in shyster-gate. In Italy, all hell broke loose. Fiat emigrating la bella Italia for America? Porca miseria! (Read More…)

By on February 6, 2011

To commemorate the sudden departure of Marcelo de Vasconcello’s Illustrated History of the Brazilian Car, I’ll resurrect The Autobiography Of BS© – just for this one time, honest. It only tangentially has to do with cars, but a lot with Brazil. As all the other stories, the story is true. Even the name wasn’t changed. Hans-Peter is alive and well. He eluded the Brazilian DOI-CODI (their secret police) after I got him into hot water. He lives the good life, somewhere in Europe.

In the 70s, I started my career in advertising at GGK, one of the hottest shops in Europe. Our biggest client was Volkswagen and that client was mine. At that time, Volkswagen was on the verge of bankruptcy, the world went from one oil crisis to the next, and the end of the automobile was predicted by all. “When the liter Benzin will hit one Deutschmark, people will stop driving,” was the prediction by many experts, and everybody had bought into it. The other guys in the agency fled to safe accounts, such as alcohol and cigarettes, and I could take over Volkswagen.

One of the Art Directors I worked with was Hans-Peter Weiss. I made him a target of Brazil’s secret police. (Read More…)

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