When you think about the Swiss auto industry, one thing usually comes to mind:
“What Swiss car industry?”
They nearly had one. The “Swatch Car” was pioneered by Swiss swatch-watchmaker Nicolas Hayek. It was killed by Ferdinand Piech, 5 seconds after he took the helm as CEO of Volkswagen. The Austrian Piech graduated at the Eidgenössische Technische Hochschule Zürich (ETH) in mechanical engineering, but even that didn’t keep him from exterminating the little Swiss critter at Volkswagen to save his own Lupo 3L (which also died.) Hayek turned to Daimler, the Swatch car became the Smart, Daimler took over, the Swiss car industry remained a dream.
But then, aren’t we forgetting Monteverdi? (Read More…)











Recent Comments