Posts By: Bertel Schmitt

By on September 2, 2010

Toyota has been selling many hybrids since they introduced the Toyota Coaster Hybrid EV minibus in 1997. A few months later, they started mass-production of the Prius, and it’s been a runaway hit. In Japan, the Prius is leading the charts. The Toyota hybrid system is available in minivans, SUVs and sedans. Nine TMC-produced hybrid passenger vehicle models and three hybrid commercial vehicle models are sold in Japan. Outside Japan, eight hybrid passenger vehicle models are sold in approximately 80 countries.  So far, Toyota has sold  2.68 million hybrids throughout the world. Of course, Toyota is proud of that achievement. But what are they really proud of? That they have saved the world from a huge pile of dangerous dirt. (Read More…)

By on September 2, 2010

Sometimes, strength is a weakness. Especially in currencies. The still surging Yen makes Japanese Exports expensive and unprofitable. Despite a lot of talk from their elected officials that the Yen is too high, manufacturers are thinking it will go higher. This could significantly alter the export-heavy Japanese industrial landscape. Case in point. Suzuki and a plot of land. (Read More…)

By on September 1, 2010

This was the Ooops month, previously called August. Before you get a heart attack from looking at the numbers, keep in mind that they are comparing with “Crazy August” of 2009, U.S. light vehicle sales were driven nearly up to the good old days of 2008 by Cash for Clunkers, only to drop 23 percent the next month. What we see this month is  a flashback of the withdrawal effects of 2009. All of this had (hopefully) been factored-in by analysts, but the numbers are coming in worse than expected.

If you don’t want to be sidetracked by the base effect of one crazy month, look at the rightmost column for the bigger picture: Up a bit for the year, but not by a whole lot.

The following list is complete. All precincts have reported. (Read More…)

By on September 1, 2010

In the former millennium, if you had a fantasy in overdrive and writing skills, you wrote books. These days, you join a management consulting company, and you author future scenarios. Easier and far more lucrative than coming up with “The Hunt For The Red October.“ Your client will give you the desired finale, along with a lot of money. All you need to write is a halfway logical plot that leads to the desired finale.

Everybody has decided that the future belongs to the electric car. Expensive batteries, high cost, low range, long recharge times, short battery life, these are just distractions. What we need is a halfway logical plot that leads us to the finale where the electric car gets the girl, and the ICE drives over a cliff.  In comes Frost & Sullivan. (Read More…)

By on September 1, 2010

Karl-Thomas Neumann, Volkswagen’s new Emperor of China, took over his job today. He replaces  Winfried Vahland, who now runs Volkswagen’s Skoda division. Neumann has a problem many would like to have. “We can’t build enough cars to meet the demand in China,” Neumann told the Sueddeutsche Zeitung. Now, if you have nothing to sell, you lose market share, and you really have a problem.  Neumann will build. he will build new factories, and  … (Read More…)

By on September 1, 2010

As China’s car market no longer delivers the obscene growth rates it used to deliver (pretty hard when you compare with prior-year months where car sales jumped nearly 100 percent), carmakers are looking for clever ideas to light a fire under their Chinese sales. They all come up with the same solution: Attractive loans.

But nobody wants them. (Read More…)

By on September 1, 2010

Japanese citizens raced to showrooms in August and bought cars as if they are going out of style. Domestic sales of new cars, trucks and buses increased 46.7 percent from the same month in the year prior. There is a reason to this: Cars will be going out of style in Japan any moment now … (Read More…)

By on August 31, 2010

The Japanese government will give you $40,354 (in ever appreciating Yen) if you buy a Tesla Roadster. Prices for a Tesla Roadster start at $152,000 in Japan, but with the government donation, that price tag will be a bit more palatable. You will have to buy the car in Japan. Most likely, you will also have to drive it there. Something will be worked out, for sure. (Read More…)

By on August 31, 2010

Suzuki has a little bit of a problem keeping up with the demand in the frisky Indian market. If you can’t deliver, you lose market share. Suzuki’s share of the Indian market already slipped below their usual 50 percent. And guess who’s giving Suzuki headaches? Tata. (Read More…)

By on August 31, 2010

So you think when a big company gives you (and your lawyer)  a sizable sum to settle a lawsuit, the lawsuit is settled?  To their horror, Toyota just found out that it’s not over when it’s over. Toyota could find itself wide open. Possibly to hundreds of old lawsuits that were settled and could haunt them again. Five years ago, Pennie Green’s Camry rolled over. Of course, it was Toyota’s fault, why don’t they build roll-over proof Camrys.  The woman was paralyzed. The personal injury suit was settled for $1.5 million. That should be it.  Then Ms. Green and her lawyer had a change of mind that could change the world of jurisprudence. At least in America … (Read More…)

By on August 30, 2010

Mr. Putin must be reading TTAC. Barely did we report that the Russian market is coming back to life, Vladimir Putin stepped in front of the cameras in Moscow, and announced killer measures to put the Russian auto market back into its place.

In a speech today, Putin announced that import tariffs for new cars will be increased “step by step.” He didn’t mention any numbers or dates, but the buyers  of that  Mulsanne better hurry. And it’s not that importing cars to Russia is particularly cheap right now. Currently, there is a 30 percent import duty on any new car. Smug Vladimir said that Russia is not part of the WTO, so they can put their import duties as high as they damn please. (Read More…)

By on August 30, 2010

The fate of the car industry depends highly on the price of oil. Higher oil prices, lower car sales. Lower oil prices, higher cars sales. Everywhere but Russia.

Russia’s main export is energy. Oil and gas. When oil climbed, the Russians were rolling in money and bought cars like crazy. Then came 2008. Oil crashed. The market crashed. Russian oligarchs went bankrupt. The car market followed. Unit sales of passenger cars dropped 50 percent last year. The annual Moscow Motor Show was cancelled. Automakers were worried about their investments into the Russian market. The Russians tried to protect their industry, raised import tariffs. The market plummeted more. Now, all of this is ancient history. (Read More…)

By on August 28, 2010

With the Volvo sale from Ford to Geely finally closed and consummated, Geely is losing no time, both in Sweden and in China.

In Sweden, Geely will “pursue investment opportunities” (read: buy other companies in part or in whole), reports Gasgoo, citing sources from the Ministry of Commerce (MOFCOM). When MOFCOM gets involved, then we are talking sizeable deals. According to the report, Geely intends to cooperate with Swedish companies in several sectors, including green cars, alternative fuels, and hybrid technology. Stefan Ostling, an auto project manager from Invest Sweden, says that Geely has already completed tie-ups with Swedish auto technology consulting firms like Semcon and HiQ through equity participation and acquisitions. (Read More…)

By on August 28, 2010

A year ago, BYD issued the startling announcement that “it’s our company’s long-term target, to be China’s No. 1 automaker by 2015 and to be the world’s leading car maker by 2025.” Meaning that they would have to unseat either Volkswagen or Toyota. When they said that, polite analysts in China opined that BYD’s dream was  “realistic” because China and other Asian markets show more promise for growth than the relatively mature US and European markets. In private, people were wondering what drinks they were serving at BYD’s cafeteria.

Now BYD spokesman Lin Mi told Beijing’s Global Times that they may have been a bit overconfident. (Read More…)

By on August 28, 2010

Suzuki is hustling to avoid needing more help from partner Volkswagen. For instance in India, a market VW covets. Suzuki used to own more than half on the Indian market. In the recent months, that share slipped a bit. Not because customers in India don’t like Suzuki. Suzuki can’t keep up with the demand. Customers have to wait for months to get delivery of popular car models such as the Swift hatchback and the Swift Dzire sedan, reports The Nikkei [sub]. Suzuki is finally doing something about it. (Read More…)

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