
More than a year ago, TTAC reported top-level attempts of a cooperation between BMW and Daimler. At the time, we didn’t give the cooperation big odds. Our educated prediction: As much as the heads of the automakers may desire mutual aid, middle management and especially the engineers will torpedo any tête-à-tête. “If you think South Korea and North Korea have communication problems, then you should be in a meeting between Daimler and BMW engineers,” was our analysis (based on input of people who have been in those meetings.) And we wrote: “Currently, Daimler and BMW don’t share much more than common pain.”
Supposedly, they kept talking. They could agree to joint purchasing of parts, but even that didn’t progress beyond less than lofty goals. Projects which promised savings of hundreds of millions, such as the joint production of transmissions and engines, went absolutely nowhere.
Now, Der Spiegel reports that all talks about possible jointness between Daimler and BMW have been called off. “There are no new meetings,” said a top manager to Der Spiegel. “There is nothing to talk about.” (Read More…)
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