Posts By: BobAsh

By on September 1, 2013

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Most legendary cars achieved their status thanks to unique ideas, original design, character (whatever may that be) or joy they bring to their owners and drivers. So, is it even possible for a pragmatic, coldly efficient and mostly derivative car to become a legend?

When the first Lexus, called LS400, was introduced in 1989, it certainly wasn’t the most original car on the market. In fact, it not only looked a lot like a W126 Mercedes S-class of the time, it was even named similarly (remove the L and the car would fit right into the naming system Mercedes started using a few years later). And it was no coincidence – the LS400 was a result of Toyota brass’ decision to move their business upmarket. The Voluntary Restraint Agreement between the United States and Japan limited the number of Japanese cars that could enter the country, making it a smart idea to charge more for each of them and clear more profit. The LS400 might have been a bit of a loss leader at $35,000 for a base model that nobody ever saw in dealerships, but it paved the way for hugely profitable successors and showroom companions like the ES300 and RX300.

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By on July 26, 2013

In the first part of this article, I introduced you to the world where the fabled “diesel, manual wagon” is not the enthusiasts’ wet dream, but a boring, sensible man’s choice. And now, I am going to show you that this also works the other way around. Because the second wagon I will drive is […]

By on July 21, 2013

Perception is a funny thing. It especially shows up when you’re sitting on the fence between two cultures, seeing the world through the eyes of both at once. As a European with close relation to US car culture, I know something about that, and I’ll show it to you with two wagons. Each of them […]

By on July 15, 2013

With the new Dodge Dart and now the latest Jeep Cherokee being based on its platform, the Alfa Romeo Giulietta has quickly risen to the attention of American car enthusiasts. As a product of a famed Italian company, festooned with racing successes and iconic car designs, it’s exactly the kind of car for which many […]

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