In GM Death Watch 171, Mr. Farago contends that GM suffers from corporate-grade Attention Deficiency Disorder (ADD). He’s probably right. However, some ADD may be a good thing, if not a necessity, in an automobile company’s culture. Any carmaker operating in this period of uncertainty– recession, 25 percent higher Corporate Average Fuel Economy (CAFE) standards, high fuel prices, CO2 emission concerns, and more– would be foolish NOT to invest the time and energy into developing as many alternative solutions as possible.
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