Yesterday, Steph Willems asked in his Question of the Day what BMW should do with Mini and its lineup of identical-but-different vehicles almost nobody is buying. Since it seems like you’re quite eager to give brand strategy advice, let’s do it again today.
I want you to tell me what you’d do with Mazda, because its current PR line isn’t sitting well with me.
Browsing through Facebook, one must often sort through and endure a constant barrage of poor grammar and misspellings. Generally we accept this (or I do) as one of the pitfalls in our present digital age. Everything is instant, quantity is more important than quality, and getting a Like and a Share means a lot to some people.
But I expect more from the advertisements I’m forced to view than I do from the common man, especially when precision is part of the ad copy. (Read More…)
This is actually the first time in our Rare Rides series where Rides applies directly to a single story. That’s because this is more of a rare collection of cars from someone who is dedicated to a singular passion. A passion which only comes in one color, and which bears mostly misleading badging.
You don’t want to miss what you’re about to see.
You’re all too familiar with that image, aren’t you? She’s laughing hysterically or having some sort of crisis. Her male friend, hand outstretched to receive his car key, looks on in amazement at her awkward and overblown reaction within this sales situation. They are The Couple, and they are stock image gold.
Want more of them? You got it.
My previous Question of the Day focused on your favorite special-edition vehicles, where I so kindly jarred your memory of the excellent Mercury Villager Nautica and GMC Jimmy Diamond Edition. Both of those vehicles showcased enough delightfully distinguishing features that I had to recommend them as prime examples of doing special editions right in the ’90s and early ’00s.
But not all special editions are worthwhile. There are plenty of ill-conceived, silly special editions out there, crapping up the aesthetic of everything in their vicinity. Some look too of the moment when most of those moments certainly don’t deserve memorialization.
Which brings me to my question for you today: What’s the lamest special edition?
Heads of state and other dignitaries typically like to ride around in large, sedan-shaped vehicles. Offerings like the Mercedes-Benz S-Class and contemporary Rolls-Royce sedans have long been the go-to around the world. Of course, there are exceptions. For places like the United States, national pride dictates an American-made Cadillac or Lincoln.
The Japanese also have a strong sense of national pride, and for decades there was only one vehicle appropriate for heads of state and CEOs — the Toyota Century.
Now it’s gone.
I’m back again. Shortly after today’s QOTD about special editions went live, I received an email back from a kind contact at Ford. She provided me with the press photos of the Mercury Villager Nautica I had requested. Since they’re so nice, and you probably haven’t seen them anywhere else, it’s Picture Time.
Feast your eyes on this tasty minivan.
Yesterday’s post about the excellent Bill Blass Lincoln Continental Mark V got me thinking: Maybe I could wear a white, double-breasted suit with gold buttons to work inquire about the multitude of other special editions for the Question of the Day today.
Like Mr. Casey mentions, Lincoln used special editions from the ’70s through the ’90s, which is about the same time (give or take) other manufacturers were doing the same thing.
So tell me, what’s your favorite special edition?
Those of you who are regulars of the Rare Rides series will no doubt remember the thrashing we gave another similar-era Jimmy a while back. And if you’re not regulars of Rare Rides, then you’re doing TTAC incorrectly and your life is a shambles. Fix it!
Anyway, this Jimmy here is a custom vehicle, a one-off General Motors’ idea that didn’t make it to production. So come along now as we explore the rare wonder of the Gypsy Street Coupe.
Last week, I asked you to think back to your formative years and your driving experiences therein. Many of you responded with tales of when your nervous fingers first gripped the wheel, and the happy experiences (sometimes dangerous if you’re Chris Tonn) you had in whatever vintage automobile you piloted that first time.
Now it’s time to talk about even further back. Knowing how old most of you are though, hopefully we can keep the stories of Conestoga wagons to a minimum today. What vehicle brought you home from the hospital, your first-ever actual ride in a car?
The last Rare Rides we brought you was really quite fantastic; a Toyota Town Ace with all the brown, diesel, 4WD, and multi-window things you could ever desire. Go check it out if you haven’t yet, as it will elevate your mood before today’s Rare Ride drags it right back down into the dirt.
As we’ve seen in some past editions of Rare Rides, things which are rare and “special” are not always good. And frankly, this Lincoln Blackwood Neiman Marcus Edition sucks.
High atop Mount Forbidden, the “other market’s” imported vehicle stands alone. It awaits that special day, some 25 years in the future, when the clouds will break and a descent into the mortal realm is possible.
And, after that special day comes, the vehicle gets a chance to stand out beyond all normal cars in any given American parking lot. It was never meant to be seen in this country, and yet someone with an entrepreneurial spirit made it possible. Come with me now, as we experience JDM van goodness.
Think back in time, and then back a little further. Think about when you were between maybe 14 and 18 years of age; when the Kool-Aid was sweet, the lawn darts were shiny, and your personal tablet was an Etch-A-Sketch. It was then you had your first formative driving experiences, whether it was with a driving instructor, or perhaps a relative who reluctantly handed you the keys to their Electra 225.
Today, it’s story time.
Last time on Rare Rides, we carried the racing [driver] and special edition themes to new heights, and featured a shockingly bad Jeff Gordon Monte Carlo special edition of which there were 24 copies made. Our ride today is still made by General Motors, and it’s still about racing, but it’s larger and even more rare. It’s also better, because it has an Oldsmobile logo on the front (albeit not the superior rocket one).
Oh yeah, and it’ll go 140 miles per hour.
Last week, I asked about vehicles which managed to turn up the Suck Dial between generations. The overwhelming response to this question compared to the opposite question asked a week earlier (about generational improvements) showed me how you all love being negative and trashing cars.
Thus, about six weeks ago, the genesis for today’s question was put into print. At that time I asked about your favorite automotive success story. But today we’re going to be much, much more negative.
Tell me your favorite automotive flop.
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