Since many of you old-timers see us young folks as self-absorbed brats, I decided I wouldn’t spam TTAC with my “angry young man” rants too often – but today is a special case, with the results of a Deloitte study on Gen Y being released. As you’d guess, they are about as accurate as Toyota’s notion that consumers aged 18-30 would want to buy boxy subcompacts that they can customize.
Our European Best and Brightest dropped some knowledge on us, informing TTAC that the Fiat Panda, was not going to be Fiat’s new 5-door vehicle coming to the U.S.
The Toyota Prius V didn’t hit dealerships until the final week of October, but it still managed to beat the Chevrolet Volt’s entire sales total. According to Bloomberg, Toyota moved 8,399 Prius V models in 10 weeks. The Volt sold 7,671 examples in 2011. Volt production has yet to re-start since it went idle in December, and we can only assume that Toyota is cranking out the Prius V as fast as they can.
A panel convened by the National Academy of Sciences is calling for NHTSA to “become more familiar with and engaged in”. What does this mean for you? More government intervention in new cars, of course.
Fiat will uneveil a bigger, five-door model, possibly related to the 500, at this March’s Geneva Auto Show. The new car will be built in Fiat’s Serbian plant and was designed with the U.S. market in mind, according to Automotive News. Europe will receive the new model before we do, and hopefully Sergio Marchionne isn’t “naively optimistic” about the car’s success in America. No word on whether or not it’s the Fiat Panda. We hope so.
Last time on Generation Why, we discussed Chevrolet’s youth-oriented concepts, and how the big problem related to marketing to young people was their poor economic prospects. But what about those that can afford a car? Are “connectivity features” like Toyota’s Entune, really the way forward? What about the good old-fashioned notion of just building a car that people will want?
It seems unlikely that anyone in 2037 will be inclined to keep a 2012 BMW 650ci in such excellent condition as the 1987 635CSi pictured above -and even if such a thing happens, will said 650i make it that far into the future without a catastrophic electronics failure rendering it a two-ton paperweight? Although Jack and Steve have offered their own context on older cars, mine will be different. I’m still not yet legally able to rent a car on my own. This 635CSi was built before I was even born, so driving it gives me a glimpse into the past, but without the benefit (or handicap) of contemporaneous context.
UAW president Bob King endorsed the 54.5 MPG CAFE standard for passenger vehicles while testifying at CAFE related hearings in Detroit. Automotive News quoted King as saying “The proposed rules are sensible, achievable and needed.” The standards would have to be met by 2025 and work out to about 40 mpg in the real world.
Lincoln’s free-falling sales will apparently be remedied by allowing customers to watch their cars get serviced via smart phone, if you can stomach the party line coming from Ford marketing boss Jim Farley. Also outlined were Lincoln’s idea of “luxury” and powertrain details for the upcoming MKZ
The Fiat 500’s spectacular failure – selling less than 20,000 units in 2011, despite projections of 50,000 units sold- is quickly becoming the stuff of legend in automotive circles. Sergio Marchionne told CNN Money that the goal wasn’t really based on anything but wanting to beat Mini.
Jay-Z may have been the biggest celebrity booster (certainly TTAC wasn’t) of the Maybach line, but the brand’s demise is going to leave Hov high and dry for new wheels. So will Hov go back to the Lexus GS that he started out with? Probably not. It’s up to the Best and Brightest to determine what will take Maybach’s place in the whip game. Perhaps something British?
Obama! Socialism! Taxes! Jesus! Faith! Guns! Now that you’re paying attention, it’s time for our regularly scheduled programming. A Detroit News article claims that NHTSA is denying any interference on the part of the White House with respect to the Chevrolet Volt fires that resulted from government crash test procedures.
Are in-car CD players the mark of a vehicle aimed at geezers? According to an Automotive News report, the CD may be going the way of the cassette or 8-track player in certain cars – namely those aimed at younger, “Gen Y” buyers, who use smart phones as music devices.
The Chevrolet LUV may have been one of the dorkier car names in the annals of automotive history, but it’s arguably better than the moniker of its Japanese counterpart, the Isuzu Faster. Korean car maker SsangYong’s new truck, the Korando Sports, is being dubbed the “Leisure Utility Vehicle”, and if parent company Mahindra can get their act together, the USA stands a chance of getting some LUV in the future.
Doing it “The French Way” apparently referred to oral sex in the 19th century – and this has nothing to do with today’s announcement from Renault-Nissan CEO Carlos Ghosn that Renault would not be returning to America. Instead, Renault will focus on cracking another world market.
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