Today, we’re going to talk rebadges.  I know what you’re thinking: a TTAC post about rebadges.  Here comes an assault on General Motors.  You can almost hear the GM PR department groaning, except for the recently departed Joel Ewanick, who doesn’t have time to groan because he’s too busy putting out a garage fire.  But I’m going to leave GM out of this.  Mostly.  Instead, I’m going to focus on some of the more obscure rebadges from the last few decades.  They were all badly conceived.  Most were poorly executed.  And none of them should’ve happened.

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Tune in, drop out

With Barrett-Jackson Scottsdale over, aging hairy-chested executives are now returning to McMansions all across America, short seven figures but up one or two muscle cars.  Yes, there were some big sales this year, like the Batmobile that went for $4.6 million even though it’s based on a Lincoln and doesn’t have any rocket launchers.  But this Barrett-Jackson summary is for all the car geeks out there, highlighting a few less publicized sales that still managed to raise my eyebrows as I sat on my couch watching the results and eating donuts.

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I’ve recently decided I need a second car, even though I am, in fact, only one person.  Car guys get it: different cars serve different purposes, and the second car will be a weekend toy.  My girlfriend isn’t as sympathetic despite possessing 26 pairs of shoes, each of which look exactly the same to the naked eye.

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The North American International Auto Show press days have come and gone.  That means journalists no longer need to get dressed every morning, and can return to clipping their toenails while blogging in their bathrobes.  OEM staffers get to return home – unless, of course, home is Detroit.  Then they’re counting down the days until New York.

For those who missed the show, never fear: I’ve rounded up everything important and summarized it in one highly useful story.  It’s almost like you ate the food yourself. (Read More…)