The Stagecoach Music Festival is a lot of things to a lot of people. Really, it’s the lifeblood of the place where they hold it, though I’m not entirely sure where that is, because I hadn’t heard of it until yesterday when Toyota released the redesigned 2014 4Runner there.
By “redesigned,” which is Toyota’s word, what I actually mean is “facelifted.” And by “facelifted,” what I actually mean is: I have absolutely no idea what’s changed. I’ve looked over the photos and it still looks identical to the old 4Runner, which is to say that it’s 5 percent brawny, hulking SUV and 95 percent brawny, hulking wheel arches. Also, there are now LEDs.
By coincidence, I got behind a 4Runner in traffic the other day. This provided me with some good reading, because all 4Runner owners are required by Toyota to have bumper stickers. Seriously. When you’re test driving one at the Toyota dealer, they say: do you have a lacrosse bumper sticker? If you reply “no,” they show you a Highlander.
Between the bumper stickers and the Stagecoach Music Festival, I was lost in thought about Toyota SUVs. And that’s when it hit me: Toyota now sells seven different sport-utility vehicles. How did this happen?














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