The de-Ramification of the Dodge brand took another important step today, as Dodge previewed its new Ram-free logo. Similarly, the new 2011 Durango (on which the updated logo appears) has also had the Ram taken out of its Rama-lama-dingdong… er, technical underpinnings. Once a big BOF bruiser, the Durango has had a unibody makeover along the lines of Ford’s Explorer, making 2010 the year of the Cross-retro-ver. But will the old SUV brands remain relevant after becoming poster boys for automotive and cultural excess back when gas prices spiked? More importantly, does anyone actually like the new Dodge badge?

Automotive News [sub] reports that Mitsubishi will have to give UAW workers at its Normal, Ill plant a $1.60/hr raise because it doesn’t yet know what vehicle or platform it plans to build there in the future. Mitsubishi’s 2008 contract with the UAW required the disclosure, but the Japanese automaker requested an extension which the union membership proceeded to vote down. Because the extension failed, Mitsubishi is required by the terms of its contract to raise hourly pay to $25.60/hr. The plant in question currently builds Mitsubishi Eclipse, Endeavor and Galant models, which have collectively sold 11,215 units through August of this year. And thanks to the combination of low demand for Normal-built products, and the union’s failure to extend the decision period, it seems as though Mitsubishi may just walk away from the plant.
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Automotive enthusiasm is a hugely diverse phenomenon, and for plenty of hobbyists, the smaller the car the better. The NY Times recently caught up with a few such microcar mavens at the Microcar/Minicar World Meet, and helped shed some light on the miniaturist automotive subculture. Sure, some might call driving a Goggomobile pickup the length of Route 66 without ever exceeding 30 MPH a bit…eccentric, but the passion that these microcar maniacs exude is undeniable.

The Japanese “Big Three” automakers all saw significant sales drops in August, thanks to similarly large increases in August 2009 sales spurred by Cash For Clunkers. Toyota/Lexus/Scion sales fell 34 percent, as Camry and Corolla crashed down from insane C4C volumes of 54,936 and 43,061 respectively. Only Avalon, Sienna, 4Runner/FJ Cruiser and Sequoia gained year-over-year last month for the Toyota brand, while lower-volume Lexus models like HS, LS, SC, GX and LX were the firm’s sole luxury gainers. As a brand, Scion sold only 4,012 units. Honda’s Accord and Civic mirrored the Camry/Corolla’s drop, as Odyssey and Pilot were the only Honda-branded gainers. Acura RL, MDX and RDX were all up on the month, and Honda/Acura ended up with a 33 percent decline overall. Nissan saw sales growth from Maxima, Titan, Xterra, Pathfinder, Armada, and Murano.Conversely,  G37 Coupe and FX were the the only Infiniti models failing to outperform August 2009 sales, resulting in an overall 27 percent drop. Full numbers after the jump…

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Subaru and Hyundai/Kia have been two of the strongest-growing brands in America over the past year or so, but even their momentum wasn’t enough to prevent “uh-oh” moments this month. Subaru sales fell 23 percent, despite another strong showing from Outback (+37%, 8,053). Forester and Impreza, which launched Subaru to a 52% sales jump last August, were down  39 and 42 percent respectively. Hyundai was another big winner in last year’s C4C sales glut, and its volume was down considerably by comparison last month. Accent and Santa Fe were down by 50 percent or more, but the redesigned Sonata did manage to nearly double its August 09 volume. Even Genesis was up (as was Tucson), but Hyundai still ended the month with a 11 percent overall sales decline. The biggest contributor: Accent, which sold 3,844 compared to 10,099 in August 2009. Kia fell about 23 percent, as Forte, Sorento, Sedona and Soul gains were offset by huge declines in Rio, Spectra, Optima and Sportage. Full numbers after the jump…

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Sales of Ford, Lincoln and Mercury vehicles fell 10.7 in August, as Ford’s success in last August’s Cash-For-Clunkers sales binge hurt year-over-year comparisons. And though that gives Ford a good excuse for its first year-over-year monthly sales decline since September 2009, the Blue Oval was down compared to last month as well (157,503 compared to 166,092). Mercury continued its death spiral, falling 22.5 percent, but Lincoln clawed back for a 9.4 percent bump. But things at Ford live and die by the Blue Oval brand, which was down 10.5 percent. Trucks performed best for the Ford brand, climbing 5 percent, but Utes were down 26.6% and Cars dropped 15.7 percent.

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Chrysler was one of the few firms that didn’t see much of a bump from last August’s Cash-for-Clunkers programs (due, it claimed at the time, to inventory shortages), and as a result it’s one of the few firms that actually increased sales this August. The Chrysler brand still dropped 4 percent, with only Sebring (+79%, 4,498 units) and T&C (+26%, 9,472) posting year-over-year gains. Jeep saw improvements across its nameplates (for a total volume increase of 17 percent), with only Grand Cherokee (-17%, 6,393) and Commander (-74%, 348) failing to beat their August 2009 numbers. Dodge was up 8 percent, with Caliber (+32%, 5,347), Nitro (+66%, 2,505) and sportscars leading the way. Both Ram (+8%, 18,995) and Dakota (+55%, 1,583) were up, but declines in Sprinter sales dragged Ram-brand sales down to a mere five percent increase. Unlike GM however, Chrysler did not release its fleet sales numbers. On the other hand, Chrysler Group did finally meet its 95k monthly “survival volume,” selling a total of 99,611 vehicles. By Chrysler standards, that’s as good as sales news gets. Full numbers after the jump…

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Sales of GMs core brands dropped 10.6 percent in August compared to their Cash-For-Clunkers-fueled August 2009 performance, but overall sales were down 25 percent. Because the C4C program helped The General shift more value-oriented models, Buick was up 66 percent, Cadillac was up 83 percent, and GMC was up 12.3 percent, while Chevrolet shed 21.5 percent.

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In recent interviews with Automotive News [sub] and AutoObserver, GM’s recently-hired marketing boss Joel Ewanick dished out some of the insights that have earned him the reputation for being an ace image guy. He tells AN [sub] that

Consumers don’t buy General Motors. General Motors sells nothing

Oh, really? Because GM decided to remove the GM Mark of Excellence from its vehicles right around the time it emerged from bankruptcy, the better part of a year before Ewanick was brought on board. Since the first Government Motors joke emerged on the internet, GM has sought to distance itself from its corporate umbrella’s brand… and this is the insight Ewanick is bringing to the organization? Hell, Automotive News [sub] suggested that “Stop mentioning General Motors” when he was hired in June of this year. Which leaves Ewanick only one choice: don’t talk about General Motors more than anyone might imagine.

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When Opel needed a a low-cost subcompact for the European market, it did what all good car companies do: rebadged a Suzuki. And thus, the Opel Agila was born. For the latest version of the Agila, which debuted in 2008, Opel opted to let Suzuki build the car itself at its Hungarian plant (alongside the Suzuki SX4 and Fiat Seidici). It also tasked its Managing Director, a man known around the office as “Mr Opel,” with developing the new micro-MPV in partnership with Suzuki. For his trouble, Mr Opel (aka Hans Demant) was then shunted aside by GM, and ended up being poached by VW to head up “international project coordination.” Quite by coincidence (or not), VW’s biggest international project is in building new low-cost small cars with… Suzuki. Automotive News [sub]’s Paul McVeigh notes that

Neither GM or Opel has commented publicly on Demant’s defection to archrivals VW. But executives are said to be very angry in private.

But then, GM could hardly have expected Demant to stick around after having been shuffled off to “intellectual property protection” after nearly 40 years of service to Opel at some of the highest levels. The fact that he’d just been demoted at a time when Opel’s owners in the RenCen were enjoying record-low popularity in Germany made the move all the more likely. And because it’s happened at a time that Opel is struggling for its life makes the move just as damaging to GM as it is a windfall for VW.

Gasoline with up to ten percent ethanol have been approved for public sale in the US, and the ethanol industry has been pushing to increase the maximum allowed blend to 15 percent. Or 12 percent until the EPA can figure out if E15 damages engines. But with automakers turning against the e15 push, fears about E10-related engine damage (which primarily began with boat and small engine operators) are being more widely heard. So why is E10 allowed if it damages engines? For one thing, trailerboats.com points out that

Yamaha warns that due to the fungible nature of fuels in transit from refinery to service station, some E10 fuels may actually get an extra dose of ethanol

In other words, E10 may be safe but you may not actually be getting E10. But more importantly, the market is answering the call of consumers. Over at pure-gas.org, a site dedicated to connecting Americans with stations offering ethanol-free gasoline, the number of registered “pure gas” pumps has skyrocketed since June of last year. But, warns the site’s founder (a BMW motorcycle enthusiast),

We buy [ethanol-free gas] because we want to fuel our vehicles with it. If you want to save money on gas, this site is of no use to you – it will NOT have gasoline prices on it. They vary from day to day and this site isn’t about saving money. It’s about finding pure gasoline for your machine.

So we’re wondering: does ethanol-free gas exist near you, and if so, is it more expensive? Finally, is there a price premium you would be willing to pay for ethanol-free gas? Or would you even pick corn-free gas (and its groundwater-accumulating carcinogen MTBE) at price parity with E10?

With the Mitsubishi i-miev electric car about to hit the British market, the BBC decided to break down the Pounds and tuppence behind the EV hype. And though it found that the i-miev comes out looking quite well thanks to Britain’s EV consumer subsidy, its freedom from congestion charges and road tax, fuel price differences and estimated servicing costs, it has one eye-popping cost associated with it: nearly 50 percent depreciation over the first three years. And that’s what Mitsubishi is willing to cop to. So not only will your new i-miev cost about twice as much as a little Fiat 500, it will lose about enough value after three years to have paid for that same Cinquecento. Needless to say, as American consumers begin their own first flirtations with the electric automobile, we will continue to keep a close eye on this issue.

Toyota’s Verso S will debut at the forthcoming Paris Auto Show, and these first pictures show that iQ-inspired styling is starting to creep across the Toyota small-car lineup. So does the edgier (by Toyota standards) iQ-inspired design language mean the shortest micro-MPV in Europe (at under 4 meters) might make it stateside as a Scion-branded van? Anything’s possible, but Toyota ain’t saying… for now.

GM is announcing the arrival of the first “driveable Volt” in China, in a move that GM’s China boss Kevin Wale calls a sign of The General’s “long-term commitment to bringing our industry-leading technology to China.” And despite a distinct lack of Chinese demand for green vehicles, a recent survey that shows as much as 75 percent of Shanghai’s drivers plan to purchase an EV in the next three years (not to mention government plans for increased EV subsidies) is giving GM hope that its plug-in will take off there. But in order to achieve Chinese-market success with the Volt, GM will likely have to offer the vehicle at a price point well below its US-market MSRP of $41,000.
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Chrysler execs met with some 400 potential Fiat dealers today to discuss plans for a new network of Fiat and Alfa-Rome brand stores in the US, and as we have noted, a certain amount of overlap can be expected. Chrysler says that “as many as 200” stores could be opened for the Italian brands, but the company has only identified 119 metropolitan markets in 38 US states where it projects sales growth in small car sales. Even with only “about 165” stores planned for the initial rollout, quite a few markets could host dueling Fiat/Alfa stores. According to the NYT’s Nick Bunkley, Idaho, Iowa, Alaska, Mississippi, Montana, New Hampshire, South Carolina, The Dakotas, Vermont, West Virginia and Wyoming will not receive Fiat/Alfa dealerships. Meanwhile, the AFP reports that Chrysler plans to sell 50,000 Fiat 500s in 2011 alone, meaning each of the 165 stores will sell an average of 303 units per year.

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