So, this was all about new markets where the Chevrolet brand is relatively unknown. In other words, the markets where consumers are just as likely to call their Chevrolet a “ChevWoo” or “Daewoo” as a “Chevy.” The reality is that nothing hurts the Chevrolet brand abroad more than the continued existence of the Daewoo brand… by comparison the use of a familiar nickname is a minor issue. And what is going to be easier for a non-English-speaker to say, Chevrolet or Chevy? Anyway, based on the harried, apologetic tone in this video, it’s pretty clear that GM would rather this controversy had never started. So why did the new ad boys feel like dropping “Chevy” was so important?

Europe’s Euro 5 emissions standard has already killed off Mazda’s RX-8; is it any wonder that the Impreza STI is running scared? Autocar reports that the next-gen STI, due sometime in 2012 will not offer another version of the 2.0 turbocharged gas engines that have powered the car since it got a reputation for bargain thrills. Instead, a two-liter turbodiesel is likely to be the main engine on offer, as Subaru strives to keep the STI grunty without blowing its emissions limits.

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Good night, sweet luxo-barge. After nearly 10 years in production, the 430’s sales have fallen from about 14k in its first several years on sale to 720 units last year and about 2k units the year before that. Which, for a rather ungainly and quite expensive boulevardier, is not half bad at all. It will never be a car that enjoys enthusiast or collector cachet, but cougars and their plastic surgeons alike appreciate its smooth power, anonymously ostentatious looks, and old-school personal luxury coupe style. In short, it’s been the closest thing to an old-school Buick Riviera on the US market in decades. And as of July it will be gone forever.

Chrysler Group didn’t shy away from the political overtones with its first ad for its first new product since bankruptcy. In fact, this spot, titled “Manifesto” is more political porn than anything else. Instead of selling America on the simple fantasy of outdoor escape, Jeep is selling the biggest fantasy of all: a real revival in American manufacturing. “Fear not, brave citizens,” it seems to be saying, “globalization isn’t actually wreaking havoc on your manufacturing base. The statistics are lies. Now buy this SUV.”

Otherwise, it’s quite a well-made ad.

I understand the economic argument for the off-shoring of production, but I think the practice is reprehensible. U.S. automakers have benefitted greatly from federal largesse and should feel morally compelled to retain and create as many domestic jobs as possible.

As one of the strongest proponents of the Detroit Bailout, Rep John Dingell (D-MI) carries some weight when he makes statements like this. But how can Detroit rise again by ignoring the undeniably strong “economic argument” for outsourcing? In a Bloomberg BusinessWeek feature, Thomas Black shows why production numbers are on the rise in Mexico, and makes the case that the Detroit automakers will only increase their reliance on Mexican production when they are free from government ownership.

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Two Republican congressmen have written to GM CEO Ed Whitacre, asking him to halt the destruction of electronic documents as long as the automaker is owned by the government, reports the Detroit News [Full letter in PDF here]. Reps Darrel Issa (R-CA) and Jim Jordan (R-OH) allege that documents destroyed by GM could have helped their House Oversight Committee investigation of GM’s decision to run its infamous “payback” ad, and shed light on government interference in day-to-day operations including influence over plant locations and a “secret agreement” on revised EPA standards. The congressmen write:

In light of these ongoing investigations, we are deeply disturbed to learn that GM is engaging in a continuous process of destroying documents relevant to the Committee’s oversight efforts

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MINI’s new six-model lineup gets an early preview, as the Cooper, Convertible, Clubman, Countryman, Coupe and Roadster meet up outside MINI’s plant in Oxford, England. The Countryman SUV won’t arrive in the states until February 2011, with the Coupe and Roadster following by six and 12 months respectively.

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It appears that MINI’s challenge to Porsche won’t play out at the racetrack. The following letter [via MotorAuthority] is Porsche USA’s Detlev Von Platen’s response to MINI’s Jim McDowell.

Dear Jim,

Imagine our surprise to discover our former employee, now the head of Mini, has challenged us to a head-to-head race. As you surely know, Porsche has a long history of racing success, with more than 28,000 wins over the last 60 years. In our early days, we pitted ourselves against the giants, so we’ve been in your shoes.

But as you also know, Porsche doesn’t race for fame, stunts or publicity. We race to challenge ourselves; we race to push sports car technology; we race to translate every win on the track to our cars on the road.  If you need a reminder of our intent, please take a look at this short video: http://tinyurl.com/37xdjqx
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GM has released the following statement on its apparent decision to discontinue use of the term “Chevy” in communications.

DETROIT — Today’s emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet.  It is a passion we share and one we do not take for granted.

We love Chevy.  In no way are we discouraging customers or fans from using the name.  We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.

In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes.  The memo in question was one step in that process.

We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover  “Chevy.”

So, GM’s ban on use of the term “Chevy” hasn’t quite taken effect yet. Above is an image of the front page at Chevrolet.com, and clearly there are still a number of references to the old abbreviation. And no wonder: the term “Chevy” has been a mainstay of Chevrolet’s advertising from time immemorial… up until very recently, you could even catch Chevy ads that never used the whole word “Chevrolet.” We’ve assembled a few ads featuring the word “Chevy” throughout the years, and we present them now in memoriam of a convenient and iconic nickname.

We’d ask that whether you’re talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward. When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding. Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer.

From a GM memo, signed by Alan Batey, vice president for Chevrolet sales and service, and Jim Campbell, Chevrolet’s vice president for marketing [via NY Times]. Chevrolet spokesfolks confirm the decision to abandon “Chevy,” saying the move comes from Chevrolet’s new ad agency of record, Goodby Silverstein. Chevrolet employees are reportedly already using a “Chevy Can,” similar to a “Cuss Can,” in which employees must deposit a quarter every time they say “Chevy” instead of “Chevrolet.” They’re serious about this thing.

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The MVSA has passed its final committee-level hurdle, passing the Senate Commerce Committee by unanimous vote [full Senate version in PDF here, summary here]. The Act now faces votes by the full House and Senate, with only one major issue differentiating the two: the House version includes a “vehicle safety user fee” on new car sales, while the Senate version does without, thanks. Either way, NHTSA gets its budget doubled to $280m by 2013, so the difference is pretty academic. Other minor quibbles include whether or not to cap NHTSA’s fining power at $200m or $300m per defect. Somehow I think they’ll work it out. Look for the bill to move towards President Obama’s desk at distinctly un-legislative speed. After all, a little pork always helps… and the Senate Commerce Committee also just approved a bill (S.1938) ordering the DOT to grant $94m per year to states with hands-free laws for enforcement of those laws, distracted driver awareness education road signs. Who likes the smell of legislation?

To be perfectly honest, I wrote about half a post on GM’s decision to give Detroit Tigers pitcher Armando Galarraga a new Corvette after he was robbed of a perfect game by a bad call, before deciding not to run it. Why? Well, the story is classic Detroit: Galarraga’s victimhood is exactly the image GM would like to associate itself with (remember, everything was going fine before the credit markets collapsed), and The General owed the Tigers anyway because of owner Mike Ilitch’s decision to not charge GM for ad space on the stadium’s fountain when it was in bankruptcy (Ilitch added free Ford and Chrysler ads in the interest of fairness). In short, there was plenty of room for some trademark TTAC cynicism… and yet I couldn’t quite bring myself to twist the knife.

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On the heels of a Ben Gurion University study showing that drivers under the influence of marijuana are less dangerous than drunk drivers, comes yet another study indicating that driving stoned might not be quite as bad as some think. Published in the Journal of Psychoactive Drugs, the Hartford Hospital/University of Iowa study titled “Sex differences in the effects of marijuana on simulated driving performance,” concludes that:

Under the influence of marijuana, participants decreased their speed and failed to show expected practice effects during a distracted drive. No differences were found during the baseline driving segment or collision avoidance scenarios. No differences attributable to sex were observed. This study enhances the current literature by identifying distracted driving and the integration of prior experience as particularly problematic under the influence of marijuana.

Irie!
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