Having recently hooked up with firms like BYD and Suzuki, Volkswagen is continuing its rampage across the developing world’s markets, as Reuters reports that the VW’s leadership is in talks with the Malaysian state-owned (42 percent) automaker Proton. VW had previously sought an alliance with Proton, but talks broke off without an agreement in 2007. According to Bloomberg BusinessWeek, VW is not likely to take a stake in Proton despite last year’s policy shift by the Malaysian government allowing foreign firms to own majority stakes in mainstream Malaysian automakers. Proton was founded as a joint venture between the Malaysian state-owned firm Khazanah Nasional Berhad, and Mitsubishi.
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No details yet, just an Inside Line confirmation from GM’s Karl Stracke that a seven-seat, Lambda-platform crossover “is absolutely a go.” It has long been rumored that the Cadillac Escalade would be replaced by a Lambda-platform crossover. The Cadillac crossover will join the Buick Enclave, Chevrolet Traverse, and GMC Acadia, as the Lambda becomes the only platform shared by all four of the General’s “core” brands (and previously, the Saturn Outlook as well).

GM’s plan to develop an electric version of its (previous-generation) Chevrolet Spark city car for developing markets had been dependent on a joint development deal with REVA, the Indian firm responsible for such vehicles as the REVAi (known to Brits and Top Gear fans as the G-Whiz). But with the AP [via BusinessWeek] reporting that Mahindra & Mahindra has bought a 55 percent stake in REVA, GM’s deal to use REVA’s technology in its Daewoo-developed hatchback appears to be off. GM had already scaled back its cooperation with REVA, delaying the planned release of the Spark EV and focusing on fleet testing the car. But, says GM India President Karl Slym

Now we’ve stopped the test fleet as well. We were doing it purely as something to learn. Now there’s no real benefit to that. We may as well stay with the GM solutions.

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Albert Einstein may have once said that:

Anyone who has never made a mistake has never tried anything new

But the Hebrew University of Jerusalem, which owns the rights to Einstein’s likeness, had this to say about this GMC ad which appeared in People Magazine’s “Sexiest Man Alive” issue:

The tattooed, shirtless image of Dr. Einstein with his underpants on display is not consummate with and causes injury to (the university’s) carefully guarded rights in the image and likeness of the famous scientist, political activist, and humanitarian

According to the Detroit News, the University is suing GM “more than $75,000” for the Leo Burnett-produced ad. GM spokesfolks insist the company purchased the right to use the Einstein image from a “reputable firm.”

So, the voiceover is wrong. Chrysler Group and its brands are too badly in need of credibility to be narrating an ad this good with a voice that sounds so similar to this guy’s. Otherwise, this spot is nearly flawless. Especially in comparison to other recent Wieden + Kennedy Dodge efforts like this one. But you all have longer memories than I… so when was the last time you saw a Dodge ad that hit the nail so directly on the head?

This week marked another important step forward for the development of U.S. based automotive battery and electric vehicle manufacturing as Coda Automotive, Nissan and Ford announced plans to build batteries at plants in Ohio, Tennessee and Michigan respectively.

While these facilities only exist as blueprints today, our Brownstown Township battery pack assembly plant has been manufacturing advanced lithium-ion batteries since January, and our Detroit-Hamtramck assembly plant is currently producing pre-production Chevrolet Volts.

GM VP for global product development Jon Lauckner takes a petty swipe at the competition over at chevroletvoltage.com. First of all, Mr Lauckner, taking petty swipes is our job. Back off. Second of all, are you familiar with the adage that begins with “people in glass houses…”?

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If you’ve been reading TTAC regularly, you might have noticed that many of us have something of a soft spot for compact pickup trucks. And what started for me as an innate affinity for all forms of cheap, honest, rugged transportation has become full-blown affection on the strength of several months driving a ’92 Toyota with four-cylinders, four-wheel-drive and a manual transmission. Of course, all auto writers struggle with the disconnect between their personal taste and that of the buying public, and cheap full-sized trucks seem to have eliminated all chances of a re-investment in the segment. Ford, for one, has said that it plans on “replacing” its aged Ranger (which dies next year) with Ecoboost-powered F150 options and its Focus hatchback. Dodge, or Ram, or whoever builds the trucks in Auburn Hills is said to be considering an unibody Dakota replacement, but hasn’t made a peep about it in months. Meanwhile, GM is shutting down Canyon/Colorado production at its Shreveport plant by 2012, ending its half-hearted competition in the segment. But, according to Pickuptrucks.com (which is usually one of the best at breaking these kinds of stories), GM is considering a new entry into the otherwise neglected segment.

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The House Energy And Commerce Committee has passed an amended version of the Motor Vehicle Safety Act that was previously approved by its Subcommittee on Commerce, Trade and Consumer Protection. True to our prediction, longtime auto industry ally Rep John Dingell (D-MI) was able to maintain caps on NHTSA’s fining power at $200m per automaker per defect recall (up from the current cap of $16.4m) and $5m per auto executive per defect, and require that NHTSA inform automakers and allow for an appeal before invoking the “imminent hazard” powers authorized by the bill. Dingell tells Automotive News [sub] that

The bill is going to be a hard one for the industry to accept, but I believe it’s in the public interest and is good overall.

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Taut. Trim. Modern. Sporty. Developed in Germany. Aimed at youthful enthusiasts. Stop me when it starts sounding like I’m describing a Buick.

As I noted in my most recent review, TTAC’s coverage of cars and the companies that create them are based largely on the power of the internet to deliver the latest news on which to base our breaking analysis. And though a constant stream of news-based analysis will continue to define TTAC’s content, it’s also become clear to me that we (myself, in particular) need to spend more time behind the wheel even if that means a little less time behind the keyboard.

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Automotive News [sub] dug through Infiniti’s patent filings, and came up with an unexpected find: a filing that reserves the terms “Infiniti Performance Line” and “IPL” to market

the brand’s use of “high-performance motor vehicle parts,” including turbochargers and superchargers for engines, cat-back exhaust and muffler systems, shifter knobs, suspension parts, brakes, sports seats and off-road headlights.

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With Susan Doherty removed to a safe distance from Chevy’s marketing efforts, the “Excellence for Everyone” tagline that emerged during her brief tenure as VP for Marketing is already on its way out. Chevy spokesman Klaus-Peter Martin tells Automotive News [sub]

It’s not something you’re going to see for much longer

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Having already informed the motor press that its Maybach brand will be making a long-overdue exit from the retail market, Daimler is getting all Weekend At Bernies about the failed super-premium marque. Instead of selling the Maybach name to an upstart Chinese firm, or developing an all-new model, Daimler has decided to keep the brand on life support in a more cynical fashion than even we could have anticipated: hiring an outside firm to develop a two-door version of its 57S sedan.

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It’s been a tumultuous several weeks here at TTAC, as we’ve moved headquarters and lost our managing editor, all while the industry continues to flop about in dramatic fashion. And we’ve been barely keeping up with the latest developments in the world of cars,  because behind the scenes we’re preparing to introduce a brand new lineup of contributors to our ongoing quest for automotive truth. We still have a few details to clear up before we make a full announcement, but suffice it to say that I’ve had the exquisite luck to ask some of my favorite automotive writers to join the TTAC team and have them say yes. (Read More…)

Akio Toyoda has often warned his company of the risks of “big company syndrome,” doubtless with the GM’s spectacular decades-long fall from dominance in mind. Today, he framed Toyota’s announcement of a partnership with EV startup Tesla as way to reconnect with a lost underdog mentality, saying

By partnering with Tesla, my hope is that all Toyota employees will recall that venture business spirit

Of course, he also said that only a recent return to profitability allowed Toyota to even consider this deal in the first place. And what of the deal? Toyota will buy $50m worth of Tesla shares “in a private placement to close immediately subsequent to the closing of Tesla’s currently planned initial public offering,” as a Tesla presser puts it. In exchange, Tesla is buying “site two” of the NUMMI plant for what Tesla CEO Elon Musk terms “a great price.” NUMMI will be the production site for Tesla’s Model S, a $30k Tesla, and a jointly-developed sub-$30k vehicle. The two firms also intend to cooperate on the development of EV components as well as production system and engineering support

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