Read through a few reviews of the Ford Fusion, and you’ll notice that few are able to avoid reference to the midsized sedan’s polarizing chrome grille. Though different reviewers compare the gaudy grille to different brand-name razors, the consensus seems to be that it’s more than a little over the top. Certainly no other car in the Camccord class lays on the plastichrome quite so thick, and it’s hardly the only Ford with class-leading amounts of cheesy bling. And honestly, until I saw the recent Ford ad shown above, I had no idea the Fusion could even be purchased with a body-color grille. The Blue Oval’s marketing forces are only just beginning to feature Fusions with the subtler grille in its advertising, and the difference is instantly noticeable. And with a little research, you’ll find that, having earned a special spot in the Pantheon of Detroit chrome abuse, Ford appears to be moving towards offering chrome-free fascias on more of its vehicles.
Posts By: Edward Niedermeyer
The Ford Motor Company released its first quarter earnings today [Full report here, Slide presentation here (both PDF)], revealing that it gained over $2b in net profit on rising revenue and improved operating margins. Sales receipts rose to over $28b, and with each of Ford’s regional units posted operating profits, Ford’s gross automotive cash rose by $400m to $25.3b (although operating cash flow was $100m in the red). North American operations earned $1.2b in pre-tax operating profit, South America earned $203m, Europe recorded $107m and Asia-Pacific-Africa brought in $23m. Ford Credit racked up $828 in pre-tax profits, as lower depreciation levels improved results. Despite these fine results, Ford finished the quarter with $34.3b in automotive debt, a $700m increase from the beginning of the year. Ford paid $492m in interest on that debt in the first quarter.
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Here’s a new experience to notch up in the old “times they are changing, the” folder: cranking your PC speakers to take in the full aural pleasure of a hybrid at full chat. Sure, it’s a race-only Porsche, with 6-7 seconds of driver-activated electric thrust (which driver Nico Hülkenberg says he used “about 20 times per lap” of the Nürburgring), but it sounds so good you’ll understand why Porsche already has 900 potential buyers lined up for a production version of its 918 Spyder hybrid supercar concept. And while we’re ‘ringside, pondering the once-incomprehensible, could someone please explain what a 2011 Jeep Grand Cherokee is doing running hot laps?
[Hat Tip: You know who you are…]
Unlike long-wheelbase luxury, the other major theme emerging from coverage of the Beijing Auto Show was hardly unique to the Chinese market. Electric vehicles and talk of automotive electrification have become a highlight of every auto show, with politicians joining executives to push EVs whether the show is in Detroit, Paris or Beijing. And yet, with a power grid that is said to be upwards of 80 percent coal-powered, China isn’t exactly the ideal candidate for an electric car offensive. China’s BYD F3DM was arguably the world’s first plug-in “on the market,” and yet the Shenzhen-based automaker only found 48 fleet sales last year, and still has yet to report a private sale. Conventional wisdom suggests that most Chinese buy at the lowest end of the market (if they’re lucky enough to afford it), while the “coastal elites” tend to spend their hard-earned profits on vehicles that convey prestige rather than eco-optimism. This is a model the global carmakers know how to work with… so why all the talk of EVs in China?
Sure Mitsuoka is a weird company, with a penchant for changing somewhat-boring modern cars into profoundly quirky tributes to classic designs. For example, if you really want a Nissan Versa that looks like a Jaguar Mk. II (and really, who doesn’t?), they’re the folks you go see. But is anyone imbalanced enough to desire a Mustang-based quasi-Rolls-Royce Drophead? Or is this just an attempt by Mitsuoka to out-ugly its own Orochi? There had better be a good reason for this monstrosity, because this Roller rip-off is deeply, almost intentionally hideous… as if the designer felt that the Mustang’s flank lines actually compliment the tacked-on Rolls hood. And we thought it was impossible to make the Geely GE look good…
Alfa-Romeo is turning 100 this year, and to celebrate, all the famous Italian design houses are showing their own conceptual expressions of Alfa-ness. And strangely, from Pininfarina’s buttoned-up (and bizarrely-named) 2uettottanta, to Bertone’s over-the-top Pandion, the entries thus far have felt a little… lackluster. Have Alfa’s recent problems killed the mystique? As it turns out, Pinin and Bertone were just getting us warmed up for Zagato’s stab at an Alfa tribute, this stunning TZ3 Corsa. Loosely based on 8C running gear, the TZ3 Corsa is not only an Alfa tribute, it’s also a racing special commissioned by German collector Martin Knapp, and homologated to FIA GT2 spec. Which means it doesn’t just look good. You know, TTAC’s birthday is coming up too…
Last week’s announcement that had Chrysler turned a Q1 profit and GM had “repaid” taxpayer loans brought a flurry of political posturing about the success or lack thereof of the auto bailout. With Republicans laying into the auto bailout from several angles, President Obama dedicated his weekly address to a defense of industry assistance. Obama still frames the bailout as an unpleasant necessity, but argues that last week’s news means the chances that taxpayers will recoup their “investment” are improving. And apparently the Treasury agrees. According to the Detroit News, Treasury has revised its estimate of auto bailout losses (not counting GMAC) downwards, from $30.6b to $28b. Progress, sure, but hardly a sign that taxpayers can expect full payback from its state-owned automakers.
Yes Howie Long, Honda has managed to sell everything from lawnmowers and mopeds to cars and jets under the same brand name for decades, without ever damaging the value of the Honda brand. In fact, given that Acura is Honda’s only auto branding exercise thus far and it’s hardly the strongest brand in the world, the best branding advice for Honda seems to be stick with the Honda thing. Which might explain why this Everus concept from the Motor Company’s forthcoming China-only brand, Li Nian, is such an Acura-like disappointment [via Paul Tan].
What happens when the man behind the McLaren F1 decides to chuck in the go-fast nonsense and devote his considerable energies towards developing a “revolutionary” city car? You’re looking at it. Autocar caught this first image of Gordon Murray‘s three-seat T.25 testing in the UK, and from the looks of it, all the talk of this car creating a new segment wasn’t just talk. We knew it was going to be small, but my god is it ever small. And, as Autocar reports, this first image of the T.25’s near-production look shows off one of its most distinctive features:
Our exclusive photograph shows the car’s compact dimensions and reveals the revolutionary single door for the first time. It swings upwards and forwards to allow cabin access for all three occupants.
That’s right, a swinging single-door design, and Mclaren F1-style “arrowhead” seating. What did you expect, a rebadged Toyota iQ?
Yes, Ferrari recorded the fastest “production-based, non-street-legal” lap of the Nürburgring today, breaking the hallowed 7-minute mark with a 6:48:16 time in its 599XX. The only question I have is why did they bother? Is it possible that Ferrari is having trouble selling enough copies of the $2m+, track-only version of the 599 GTB? Not likely, considering the Scuderia won’t sell you one (regardless of how much you’re willing to pay for it), unless you’re on an exclusive invite list for the Enzo-powered track toy. So why trumpet a non-production record at all? Isn’t the very significance of a Ring rooted in the idea that it’s the ultimate test of a road car, packing nearly every imaginable on-road condition into each wrenching lap? Shouldn’t Ferrari have at least tried for lap time in its new fastest road-legal car, the 599 GTO? Especially considering it’s debuting today, at the Beijing Auto Show? Oh well, at least the 599XX makes some serious earcandy noises… if only for six minutes, 48 seconds and change.
Automotive News [sub] reports that 19 rejected Canadian GM dealers have been given the green light to sue GM as a class, rather than go through the arbitration process that is being used to resolve dealer cull disputes in the US. The dealers are suing GM for breach of their dealer agreements, and for failing to provide compensation beyond wind-down costs. They argue that the arbitration process would be expensive for dealers, non-transparent to the taxpayers who funded GM’s reorganization, and would put GM at an unfair advantage.
With Senator Chuck Grassley (R-IA) already taking the White House and Treasury to task for possibly helping GM avoid paying the “TARP Tax,” Republican representatives Darrell Issa (R-CA) and Lamar Smith (R-TX) are attacking the auto bailout from another angle, writing a letter to nine automaker CEOs requesting clarification of the negotiating process that led to recently-passed final rules on a ramp-up of greenhouse gas (GHG) emissions standards. In their press release on the issue, Issa and Smith note:
It is unclear whether the Administration used leverage created by the possibility of a taxpayer bailout of GM and Chrysler to secure their cooperation and support for new fuel economy standards. Moreover, there is reason to believe Administration officials used inappropriate tactics to ensure broad based support across the industry. Given the clear conflict-of-interest issues at play, which naturally arise when the government is in a position to pick winners and losers and impact the future viability of private entities, it was imperative that the Administration act with the utmost transparency. Instead, the White House imposed an unprecedented level of secrecy.
Are Issa and Smith on to something, or is this simply a partisan dogpile on an unpopular policy? Hey, this is politics… does it even matter?
For 90 years, the ad agency Campbell-Ewald has been Chevrolet’s go-to source for all-American ad messages, including the “See the USA in your Chevrolet,” “Heartbeat of America,” “Like A Rock” and “American Revolution” campaigns. But despite a track record of household-name campaigns, trouble has been brewing between GM and C-E for months now. In December, GM announced that C-E would focus on developing Silverado pickup ads for the Winter Olympic Games, while car and crossover advertising would migrate over to the French agency Publicis. Today, AdWeek reports that Chevy is terminating its nearly century-old relationship with Campbell-Ewald, and will move its entire Chevrolet business to Publicis. So what does this mean for Chevy’s advertising?
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US-market details about the long-awaited 2010 Saab 9-5 are starting to emerge, and they’re painting a bit of a frightening picture for the struggling entry-luxe brand. In order to capitalize on the desperation of Saab fans who nearly saw their beloved brand give up the ghost several times in the last year, Saab is releasing the 2010 9-5 in Aero spec only until the 2011 model year begins. Did we mention that, including destination charges, the 300 hp AWD flagship model will get you only ten bucks change for your $50k check?
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