NPR asked: “if I’m a Toyota owner subject to this recall and I say ‘I don’t want a repaired accelerator pedal, I want a new one.’ Is that an option?” To which Lentz replied: “it will be looked at on a case-by-case basis.” When NPR asked for Lentz to clarify what he meant by “case-by-case basis,” he said “It’s really up to… between the dealer and the customer. We would like to see customers get this fix done with the precision cut steel bar and see how that is. I think the customers are going to be very satisfied with overall quality of the pedal and the feel of the pedal.”
At the time, this was interpreted as a not-so-great sign for Toyota’s “precision cut” shim fix. Reinforcing the impression that some might not be happy with the fix, a Toyota memo to dealers has surfaced today at the AP [via Google], which requests that:
If a customer is not satisfied with the operation and/or the feel of the accelerator pedal after the reinforcement bar has been installed, please assist us by assuring a replacement pedal is provided at no charge to these customers
Which makes us wonder: is there anyone out there who has had the shim fix done to their recalled Toyota only to have the problem reoccur? Has anyone requested a replacement pedal instead of the shim fix, and had a Toyota dealer turn you down? Toyota is probably playing it safe by asking dealers to provide new pedals, but we’re cant help but wonder why they would cast suspicion on the shim fix this way. Any ideas?
One of the biggest conundrums facing the folks tasked with marketing the forthcoming first generation of mainstream electric cars is branding. On the one hand, firms want their mainstream brands associated with the green halo of having an electric car in its portfolio. On the other hand, electric cars aren’t cheap. From a pure pricing perspective, it makes more sense to brand expensive EVs as luxury products. GM struggled with this problem when it developed its Converj version of the Volt, ultimately deciding that the common-sense arguments for branding the $40k Volt as a Cadillac weren’t as important as boosting Chevy’s profile with an EV offering. Nissan, meanwhile, has decided that it has room for both a Nissan-branded Leaf EV and an Infiniti-branded luxury version. (Read More…)
Debates over the relative values of front-, rear- and all-wheel-drive have raged for as long as automotive enthusiasm has existed, and after decades of argument, the only thing that anyone seems to agree on is that the the drive wheels matter. But do they? According to Automotive News Europe [sub]’s Luca Ciferri,
More proof that customers don’t care about the difference between rwd and fwd came last week when BMW revealed that 80 percent of its 1-series owners believe the car is fwd
Ciferri wrote this in the “blog” section of the Automotive News [sub] website, and didn’t link to any sources to back his claim up. Meanwhile, a search of German news sources has failed to pull up stories that link to a source other than Ciferri’s blog post. Though Ciferri is a respected auto journalist, and we hesitate to accuse him of making this stuff up, there’s a definite chance that this study isn’t all that it seems. After all, Ciferri cites BMW’s research at a time when the Bavarians are developing the first ever FWD car to carry the famed BMW roundel. Though we don’t doubt that many BMW 1-series buyers might not know which wheels drive their cars, the 80 percent number seems suspiciously high. Furthermore, Ciferri doesn’t indicate whether that statistic reflects global customers, European buyers, or the American market. Combined with BMW’s obvious incentives to de-stigmatize front wheel drive, these problems leave us little choice but to take Ciferri’s statistics with a hefty grain of salt.
How can it be that Subaru is simultaneously so easy to love and so easy to hate? Under the sheetmetal, the company sells some of the most capable and characterful automotive technology in a market that’s otherwise flooded with bland homogeneity. But then there’s the damn sheetmetal. Subaru has “upgraded” the 2011 WRX with the swollen, anabolic looks of the STI, which might look decent in hatch form, but as a sedan (and like all Impreza sedans since the first generation) it’s just plain unfortunate. If only Subaru had snagged Peter Schreyer before Kia did… [via Autoblog]
The “First Drive” is one of the perennial stumbling blocks of automotive journalism. In return for exclusive access to the latest, most-hyped automobiles that everyone wants to get their hands on, outlets like Edmunds Inside Line are asked to swath their “First Drive” write-up in the most glowing terms possible. Or, as we’ve put it before, the price of an exclusive story is a straight face. Unfortunately the results of this kind of compromise are difficult to read with straight face. We’ve seen no better example of this than Inside Line’s recent “First Drive” of the Honda CR-Z, which yielded such unfortunate lines as:
The CR-Z is like a Tesla Roadster, but without the $109,000 price tag.
You know, besides having a different powertrain driving different wheels, a huge performance disparity, and, well, everything else.
Enforcing laws against victimless crimes is never easy. Limited resources force local governments to constantly assess their law-enforcement priorities, assigning the squad cars and jail beds to the most pressing problems facing their jurisdiction. The problems that don’t make the cut? Unless there’s a revenue motive at play (see: red light cameras, speed cameras), local law enforcement often has little choice but to tolerate the breaking, or under-enforcement of certain laws. Which begs the question: on a scale of, say, murder to marijuana possession, just how bad is speeding?
Pictures are supposed to be worth a thousand words, but this one is good for at least two whole life lessons. First: you get what you pay for. If you buy the world’s cheapest car, as insurance agent Satish Sawant did, it might just burst into flames on the drive home from the dealership. Second: Google Adsense has no sense of irony.
In the leadup to its bailouts and bankruptcy, Chrysler seemed to have suddenly gotten religion about zero-emissions technology, parading around several ENVI electric vehicle prototypes. By the time Fiat had cleared the cobwebs from new product development in Auburn Hills, the EV vaporware had faded into nothingness. With the need to impress politicians ostensibly in Chrysler’s past, the ENVI program was rolled into Chrysler’s normal product development process, and we no longer had to choke back laughter at the idea that Chrysler would replace its unloved Sebring with the pure-electric 200C concept. Chrysler’s embarrassing Two-Mode hybrids were also hidden from view, with only a vague indication that a hybrid Ram might someday become available. When we talked to Ram CEO Fred Diaz at last November’s Five Year Plan announcement, he said that a hybrid Ram was still being considered. Now, egmcartech reports that the Ram hybrid is dead from a commercial standpoint, and that the program will turn into a plug-in hybrid test fleet for Chrysler’s best partner: The Department of Energy, which gave the form $48m to develop a fleet of 140 plug-in Rams. But don’t worry consumers, there’s an alt-energy Chrysler in your future… sort of.
Over the weekend I penned a screed calling baby boomers to task for embracing retro style over the the values that made the revolutionary cars of their era so revolutionary [editor’s note: there’s nothing like having a carburetor on your 35 year-old motorcycle magically fix itself to inspire faith in old, simple machinery]. The new New Beetle was square in my crosshairs over the weekend, but it’s hardly the only example of boomer retro-madness. Another favorite for nostalgic boomers are the legendary muscle cars that marked the high-water point for Detroit thunder, and this feverish demand combined with limited original runs have run the prices of famous muscle cars into the Barrett-Jackson stratosphere. It’s also inspired a legion of knock-off and replica manufacturers, who see huge money to be made by aligning supply with demand. They, in turn, have inspired a number of huge lawsuits from the original creators of the limited-edition legends. Carroll Shelby’s prolific legal battles against creators of Cobra replicas have given him the reputation of being a guy who never met a buck he didn’t like, and now GM has joined the Shelby legacy, suing Mongoose Motorsports for daring to produced replicas of the 1963 Corvette Grand Sport roadster.
Artist Jeremy Dean goes “Back To Futurama,” with this “horse-drawn testament to the collapse of the auto-industry.” [via animalnewyork.com, HT Richard Chen] (Read More…)
The Detroit Free Press reports that Ford’s Alan Mulally made $12.8m last year, nearly double the $7.53m he made in 2008. Despite a considerable increase in Mulally’s overall compensation, his cash salary actually declined to $1.4m, from about $2m in 2008. In addition to the $12.85m he made in salary, bonuses and other compensation, Mulally banked a further $5.05m in stock options. Chairman Bill Ford Jr. continues to work without compensation, although he continues to accrue stock options worth $16.8m. Those options can not be exercised until the firm’s auto operations are profitable. And while Ford’s 2009 profits justify big executive payouts, federal pay czar Ken Feinberg has cut back on executive compensation at bailed-out automakers GM and Chrysler.
Statistically speaking, it’s a little early to be ragging on the baby boomers. In addition to numerical advantages, the boomers also haven’t slipped fully into retirement, meaning mainstream culture will be stuck for a little longer in the era of unrepentantly rosy nostalgia. And though the pasturing of America’s second-greatest-by-default generation will be ruinous for little things like government entitlement programs, the benefits to important stuff like car design will be profound. Unlike subsequent generations, the baby boomers still had the privilege of living during the golden age of the automobile, a time before Detroit’s decline, the massive government regulation of safety and emission standards, and the general blandifying of the car. As a result, boomers bring a bizarrely retro-sensibility to the modern car market, not just for restored classics, and retro-muscle cars, but for the vehicles that brought an end to the era of Detroit Baroque. Which is where things get interesting.
Bob Lutz and Bob Eaton bask in the glow of niche appeal, circa 1997 [via The NY Times‘ eulogy for Bob Lutz]. But don’t put MaxBob in a box:
“People who characterize me as a mindless muscle-car, cubic-inches fanatic don’t know my background,” he said. “I’ve always had a great fondness for relatively small and underpowered cars,” citing the 1981 Ford Cockpit, a Ghia-bodied three-wheel concept car that topped 75 m.p.g.; the European version of the Ford Escort; and the inexpensive Pontiac Solstice roadster.
The DOT policy is to incorporate safe and convenient walking and bicycling facilities into transportation projects. Every transportation agency, including DOT, has the responsibility to improve conditions and opportunities for walking and bicycling and to integrate walking and bicycling into their transportation systems. Because of the numerous individual and community benefits that walking and bicycling provide — including health, safety, environmental, transportation, and quality of life — transportation agencies are encouraged to go beyond minimum standards to provide safe and convenient facilities for these modes.
Having spent most of his tenure chiding distracted drivers and hunting down demon-possessed Toyotas, Transportation Secretary Ray LaHood appears to be over the whole car thing. The policy statement above was just one element of his push to put bicycling and other car alternatives on an equal footing to cars in transportation planning, which he recently announced at the National Bike Summit.
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