Posts By: Edward Niedermeyer

By on March 9, 2010

Practice for your own sudden unintended acceleration event now, at toyotasimulator.com.

By on March 9, 2010

Thanks to the “optics” (if not the reality) of the latest Toyota sudden unintended acceleration scare, the story has new legs just as Toyota and Exponent were hoping to cut them off. But as much as dramatic, cop-calms-killer-Prius headlines keep the Great Toyota Panic alive, so to does the fact that the 89-odd class-action lawsuits filed against Toyota could be worth over $3b to plaintiffs and their counsel. And that’s not counting any of the incidents in which people were actually injured or killed (which are actually relatively rare). No, that $3b+ is going to the truly deserving… and their lawyers.

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By on March 8, 2010

Toyota and its contracted engineering auditing firm Exponent held a webcast today to refute the claims that Professor David Gilbert has leveled in an ABC report and recent congressional testimony. Gilbert claimed that he was able to induce sudden acceleration without triggering failsafe mode or an error code in Toyotas by hacking into a Toyota pedal. Toyota and Exponent’s central claims are that the conditions created in Gilbert’s test could not be replicated in real life and that similar tests produced identical results in competitor vehicles.

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By on March 8, 2010


When the production version of the Honda CR-Z debuted at the Detroit Auto Show, TTAC’s judgment was swift and harsh. Paul Niedermeyer’s piece “Why The Honda CR-Z Is So Ugly And Should Never Have Been Built” met with more agreement than dissent, and with good reason. Even though the hybrid coupe is still months away from going on sale, Honda engineers and dealers are already talking about their misgivings about the project, belying the project’s lack of originality and its poor chances for commercial success. CR-Z Chief Engineer Norio Tomobe describes his struggle to initiate the project to Automotive News [sub].

We had serious doubts about whether this would bring new value. I really struggled for a new idea, and we decided to start over from scratch. The hybrid finally gave us the wow factor.

This also marked the point where Honda’s US bosses started to lose interest in the project.
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By on March 8, 2010

So, how do you spin the bankruptcy of the world’s largest automaker? Former GM spinmeister Steve Harris recently took an hour to help prepare future generations for the day when they too will have to soft-pedal the inevitable collapse of their very own lumbering giant employer. Bonus revelation:

[the presidential task force was] very interested in what we were doing from a communications standpoint, but I can not say that they really exerted much control at all. Once or twice they said “we would really like it if you add this message or this communication into your plans,” but it was really minimal. It was not overbearing at all.

Details?

By on March 8, 2010

With Russian financiers offering up to $100m to back the new Saab-Spyker project, it’s not surprising that the internet is awash with glad tidings of new cars from the new Dutch-Swedish venture. On the Saab side, CEO Victor Muller and company are teasing analysts with news that Saab is “already working on plans” for a new compact car, tentatively named 9-1. Having quoted Muller as saying the 9-1 had a “better than average chance”of being built (whatever that means), Automotive News Europe [sub] filled in the blanks:

[The 9-1] would be needed to help achieve Saab’s stated goal of closing the gap with BMW and Audi. Saab debuted a concept for an entry-premium car at the 2008 Geneva auto show. ANE sister publication AutoWeek named the 9-X BioHybrid the best concept at that year’s event.

First of all, nice pimp there guys. Also, too bad the guy who led design on the 9-X BioHybrid (and most Saab design work of late) has gone to work for Renault. Especially considering the rumors are swirling that a deal already exists for GM to supply Opel Corsa components to Saab for the vehicle, which would theoretically debut in 2013. Even though the 9-1 is not part of the as-yet not completely funded $1b development program announced by Saab, meaning more money would have to be raised to go beyond Muller’s current in-house scribblings.
By on March 8, 2010

Vladimir Putin has announced that his government will spend $19.6b (584 billion rubles) on auto-sector stimulus, with spending planned on technology development, employee re-training, direct subsidies, and cash-for-clunker-style consumer stimulus. Another $20b of investment is expected from foreign automakers. These measures are aimed at a host of of ills besetting the Russian auto industry and market, ranging from what the government describes as a 4-7 year technological deficit, and a 50 percent drop in sales last year.

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By on March 8, 2010

Toyota has just started a live webcast intended to rebut some of the allegations made by Professor Gilbert, among others. Click here to watch the webcast, already in progress.

By on March 8, 2010


One of the arguments in favor of GM Chairman/CEO Ed Whitacre’s use of AT&T corporate jets is that “given the role he plays and the decisions that need to be made worldwide, you want this guy to be working 24/7.” But like so many of the “answers” we’re given about GM’s turnaround, this merely raises another question: besides learning such arcane auto-industry jargon as the term “segment,” what exactly is Ed Whitacre doing at GM? Thus far, the answer seems to be “firing executives,” as the last several months have seen a number of executive reshufflings at the RenCen. And though GM’s bailout left a number of GM lifers in positions they had mishandled prior to bankruptcy, the recent firings and re-orgs aren’t simply motivated by the desire to revitalize GM’s corporate culture. A look inside Whitacre’s reign of terror shows a more traditional GM impulse at play: the desire for quick spikes in volume.
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By on March 8, 2010

As tipster starbird80 notes, “you see the strangest things on eBay!” But a Vista Cruiser Coupe (or is that a shooting brake)? Surely not…

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By on March 8, 2010

Toyota has long insisted that the Lexus HS250h would be America’s luxury “dedicated hybrid” model, while the smaller CT200h would be a Europe-only model. That decision was an presumably based Lexus’s desire to match its US sales success in Europe by offering a unique model that was more attuned to European tastes, hence the CT’s trim, five-door-hatch packaging. But with Toyota and Lexus sales suddenly in trouble in the US, attracting “a whole new buyer to the Lexus brand,” as Lexus flacks put it to Automotive News [sub] suddenly took on a much higher priority. And so, the 1.8-liter Euro-hybrid will bring its “2.0-liter performance with class-leading CO2 emissions” to the US market beginning early next year. As a Euro-market model brought stateside to add youth-upscale appeal that its similarly-positioned US-market brand-mate is struggling to establish, the CT200h’s parallels with the forthcoming Buick Regal are intriguing. That Toyota is taking a page from GM’s product plan-thrashing playbook is just plain troubling.

By on March 8, 2010

The personal transportation choices of auto executives has always been an easy point of reference for members of the mainstream media looking for an easy story. From Alan Mulally’s Lexus to Akio Toyoda’s Davos Audi getaway, auto execs’ use of non-company vehicles is always good for a quick “gotcha” headline. But no story in this rich oeuvre has had quite the impact of Jet-Gate, the name given to the mini-scandal that erupted when the executives of Ford, Chrysler and GM arrived in Washington DC for bailout hearings in three separate private jets, prompting derisive comments from members of congress. The PR misstep has haunted Detroit ever since, inspiring federal rules barring bailed-out automakers from using executive jets, and making transportation choices for auto-related DC hearings a major priority for automaker PR: Toyota’s Jim Lentz clearly had the episode in mind when he arrived for recent hearings in a recalled and repaired Toyota Highlander. And thanks to a recent revelation about GM Chairman/CEO Ed Whitacre’s use of executive jets, furor over auto-exec transportation is clearly a long way from playing itself out.

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By on March 5, 2010

The Duster moniker alone should be enough to tell you that this compact ute won’t be coming to the US, but it’s a crucial new addition to Renault’s low-cost Dacia lineup. Dacia is making serious inroads in Europe, as a combination of C4C schemes and the rediscovered love of frugality has firmly put the Renault budget brand at the top of the growth charts. CUVs are hot in Europe, but if the Tiguan’s nose-bleed price is a put-off, the Duster is available for about half the price. And you know, that’s not half bad.

By on March 5, 2010

Recently-reassigned Cadillac boss Bryan Nesbitt isn’t the only GM exec paying the price for weak Cadillac sales, as Automotive News [sub] reports that GM has terminated three other Caddy executives.

Cadillac’s Steve Shannon and John Howell were dismissed Monday, said eight sources familiar with the moves. Jay Spenchian, an executive director who worked on Cadillac and other brands, was also let go, the sources said.

By on March 5, 2010

Chrysler’s troubled relations with its dealers took another turn for the nasty this week, as culled dealers teamed up with lawmakers to criticize Chrysler’s decision to open new dealerships near the sites of several culled dealers. As with GM’s dealer struggles, this latest controversy centers around Colorado, where culled dealers are protesting Chrysler’s behavior in the Denver Post. Culled dealers have seen franchises in their former areas awarded to chains like AutoNation before congressionally-mandated arbitration had even given them the opportunity to contest their culling during last year’s bankruptcy proceedings. “This is not right,” said one dealer. “We specifically asked (Chrysler) not to redistribute the franchise before our arbitration.”

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