TTAC officially retired its Tesla Deathwatch series over a year ago, after the firm delivered its 100th Roadster. Indeed, we’ve generally turned away from the “Deathwatch” tag in recent months, as the bankruptcies of GM and Chrysler have removed the immediacy of many of their original criticisms. Over the years, the Deathwatch label has been a challenging mistress, often confusing readers as to TTAC’s intentions: though they were intended to document the slow-motion bellyflop of America’s automakers, they’ve often been interpreted as a sign that TTAC actually wishes tragedy upon the automakers it identifies as being in danger of shuffling off this mortal coil. Incidents like the one today, in which three Tesla employees were apparently killed when an light aircraft owned by Tesla senior electrical engineer Doug Bourn crashed into a Palo Alto neighborhood, serve as an important reminder that nothing could be further from the case. TTAC criticizes automakers because responsibly buying, owning and operating motor vehicles requires that consumers be well-armed with the facts. When real tragedy strikes the companies that build the vehicles we discuss here, our thoughts go out to the families of those lost, and we hope that the company’s operations soon return to some semblance of normality. Today we mourn for Tesla’s as-yet unidentified employees (apparently CEO Elon Musk was not on board) who will not be at work tomorrow, working on new ways to respond to criticisms and improve the firm’s products.

With news that Mercury will receive new product based on the forthcoming Ford Focus, the bandwagon to crown Ford as the new King of Detroit has halted briefly as its passengers take a moment to remember: oh yeah, Ford is technically still trying to compete in the luxury game. Ford’s recent luxury-brand efforts have been so half-hearted in comparison with its Ford-brand turnaround that many analysts simply overlook Lincoln and Mercury when proclaiming Dearborn’s momentum. As, apparently, have consumers. Neither Lincoln nor Mercury cracked 100k sales units in 2009, a feat achieved even by such marginal luxury brands as Buick, Cadillac, and Acura. And as the Detroit News details, the problems with Lincoln-Mercury run deep, and their solutions are far from obvious.

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As much grumbling as there is among US-based enthusiasts about increasing efficiency standards, Europe’s emissions requirements are yielding even stranger fruit than mere V6-powered Porsche Panameras. One such product of the conintental obsession with downsizing: Fiat’s new TwinAir engine, available this summer on European-spec Fiat 500s. The 900 cc turbocharged twin generates 85 horsepower while emitting fewer than 100 grams of C02 per kilometer, and uses Fiat’s much-vaunted MultiAir technology. An uprated turbo version with 105 hp will become available later, reports Edmunds, as will a 60 hp naturally-aspirated version. The only other automaker to offer a two-pot in a road car? That would be Tata, which equips its Nano with a 33 hp, 632 cc engine. Given the close ties between Tata and Fiat, could Europeans have a 100 hp+ Abarth-branded Nano in their future?

When Hyundai introduced its first Tucson in 2004, the term crossover still hadn’t crossed over from the world of marketing into the public imagination. At the time, the term SUV still carried enough equity to convince even the ute-lets built on compact car platforms to emphasize their rugged inspiration with upright, boxy styling and spartan […]

The best stories are those where you can barely wait to find out more. There are new heroes, new ideas and new sources of suspense… actually, all typically Porsche

So goes the opening to this video, introducing the new base-model V6 Panameras. Though some might argue that Volkswagen-sourced V6 engines are not in fact “typically Porsche” (an argument that carried more weight before the Cayenne came to town), a 300 horsepower engine in a 3,814 lb, four-door Porsche does technically qualify as a “source of suspense.” And attempting to charge $75k for a base Panamera V6 certainly requires a perspective that might be charitably described as “heroic.” On the other hand, it’s hard to get too down on this poor thing. You can’t blame a lazy dog for a veterinarian’s (or in this case, a CAFE standard’s) work. Besides, it’s still not as embarrassingly neutered as the Cayenne V6.

With Congress already investigating a possible Toyota unintended acceleration cover-up, the NHTSA has decided that it should probably be getting a piece of the action, and has invoked its statutory power to request documents relating to when Toyota learned of the defects involved in its recent gas pedal recall and how it reacted to them. Federal law requires that manufacturers notify the NHTSA within five days of discovering a safety defect, reports the Wall Street Journal [sub]. The WSJ [sub] also notes that Toyota is offering to disclose new details about its crisis response task force (which reportedly includes “outside quality experts”), as the world’s largest automaker struggles to respond to a rash of recalls that has affected over 8m vehicles worldwide and will cost the company at least $2b. CEO Akio Toyoda will hold his third recall-related press conference in two weeks on Wednesday evening to disclose these details and more on the company’s plans to boost testing and transparency. According to yet another WSJ [sub] report, those measures are said to include less reliance on computer modeling in vehicle design, improved consumer feedback capabilities and more stringent testing of supplier-designed parts.

GM is spending about $100 million a year adding flex-fuel capability to our vehicles. We can’t afford to leave this capital stranded… I think it would be very helpful if we could get government assistance. But I really want the oil industry, I want the people who are at this conference, I want the government and I want us to just work together to make ethanol a reality,

This was the message the GM’s Tom Stephens took to the Renewable Fuels Association’s National Ethanol Conference in Orlando. And though Stephens’ exhortation of the ethanol industry makes for a pleasant addition to GM’s typical ethanol message (i.e. the first sentence of the quote), it’s little more than filler. GM’s push to align itself with the ethanol industry continues unabated, as Stephens reveals that half of all GM vehicles will be flex-fuel capable by 2012. The problem is that GM reckons the country needs another 10k E85 pumps (up from the current 2k), and since the ethanol industry would effectively collapse without government support, nobody from the industry is jumping in to take responsibility for this self-serving infrastructure project.

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We try to cover a lot of the stories in which politics and automobiles intersect, and frankly, most of them are just plain depressing. From biofuel frauds to speed cameras, it seems that motorists as a political class tend to be reactive rather than proactive. Not so in Georgia, where 11Alive reports that a bill is moving through the state legislature that would establish a minimum fine for driving to slow in the passing lane. If there’s a cause that every driver can get behind, this is it. In case you don’t appreciate the depth of annoyance most feel about left-lane bandits, Georgia State Rep. Mark Butler is on hand to explain:

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The Lotus Elise has been refreshed for 2011 [via Autocar] to bring it more in line with its new flagship sibling, the Evora. In the process, the Evora’s ability to look more achingly beautiful in person than any photo would lead you to believe may just have been passed along. From these pictures, the Elise does seem to have lost a bit of the je ne sais quoi that put its predecessor on top of my quasi-realistic dream car list, but that’s alright. Even if the new looks don’t improve in person, the used models are more realistically obtainable. Besides, the Evora haunts my dreams more relentlessly than any car has in a while (helped not a little by rave reviews from such trusted sources as Dan Neil and evo Magazine). Don’t you worry about me.

Fiat/Chrysler CEO Sergio Marchionne seems ever more committed to the idea of bringing the Alfa Romeo brand to the United States, telling Automotive News [sub]:

I’m a lot more confident now that Alfa Romeo will reconstitute a product offering that is acceptable globally, and more in particular in the United States and Canada. There is a strong likelihood that the brand will be back here within the next 24 months

We get a lot of mail here at TTAC, and we do make an effort to get to as much of it as we can. For example, reader kevin recently wrote in to say how much he enjoyed our past market share breakdowns, and asked us to publish a chart for December 2009. Because he asked so nicely (and succinctly), his wish has come true in the form of this chart. If you have questions, comments or requests for TTAC’s staff, just drop us a line at our contact form. If you’ve already tried contacting us with something important and haven’t heard back (yes, these things do happen), just send us one more email before you give up. We always appreciate the interest, we just don’t always have time to tame the raging inbox. Meanwhile, is Chrysler really two percentage points behind Honda already?

“The American people are willing to forgive and forget, but they would like a little gift,” AutoNation CEO Mike Jackson tells Toyota [via USAToday]. Toyota’s answer (other than possible warranty extensions): a nice, dull little facelift for a nice, dull little cute ute. Meanwhile, Toyota’s US dealers are not thrilled with the state of affairs, gifting Automotive News [sub] such saucy quotes as:

Dealers will be talking [at the NADA convention] about how this will affect their investments as a dealer. You bet I am questioning my investment. I think they have handled this poorly.

And that was the quote that didn’t feature expletives! Will the softroader update (shown here in European spec) tame the angry beast that is Toyota’s dealer network? Given that it’s only being shown in Europe until “later this year,” the answer seems to be “not for now.”

It’s not a question that should leave many folks on the fence, but apparently there are at least a few Detroit-area journalists who might be willing to consider the career change. “Dealers optimistic about Chrysler’s future” proclaims the Detroit News headline from NADA’s annual convention. A more accurate headline (such as USAToday‘s “Chrysler dealers face new-model drought”) probably should have included the term “punch-drunk” to better explain this unexpectedly sunny outlook. One grizzled ChryCo dealer sums up the mood with aplomb:

We’re the toughest fighters. We’ve always been 3 or 4 (in the marketplace). We’ve never been spoon-fed. We have to fight for every piece of ground… There’s light at the end of the tunnel; I just don’t like the length of the tunnel.

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BMW has ditched its long-running “Ultimate Driving Machine” tagline in favor of the vague, lifestyle-y “We Make Joy” promise. And though advertisers never tire of explaining that products themselves pale in comparison to the feelings they inspire in their owners, much of BMW’s (and most German luxury brands’) appeal comes from a projection of sachlichkeit, or single-minded obsession with something for its own sake. “The Ultimate Driving Machine” expressed the brand’s practical and emotional values in a simple, original phrase. The new line might open the brand to more non-enthusiast consumers, but it also reeks of the kind of marketing done by firms that don’t have top notch products on the market (usually because of a distinct lack of institutional sachlichkeit). For the closest analogue we could find on short notice, hit the jump.
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Last week we took the counter-intuitive step of calling out Chrysler for refusing to hype its forthcoming products. “Let’s face it:” we wrote at the time, “Chrysler needs buzz, hype, awareness, or some kind of excitement surrounding its future generally and its forthcoming products in specific (if only in the irritating “teaser” format) almost as much as it needs anything else.” Well our wish has been granted, sort of, as this rendering of a 2013 B-segment Dodge hatchback has hit the internet [via AutoBirdBlog] to inspire rare optimism about the Chrysler Group’s future. For a number of reasons though, this is not the buzz-builder we were looking for.
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