Supplier CTS, who produced the gas pedals now under recall from Toyota, tells Automotive News [sub] that it “built parts to the automaker’s specifications and says it has no knowledge that its parts were responsible for any accidents or injuries.” Sources at CTS tell AN that although they are working on a fix with Toyota and that new pedals have been tested and are shipping to Toyota plants, “this is their recall.” That would seem to contradict the facts of the case, as Denso, Toyota’s gas pedal supplier for Japanese-built models, has not been involved in the recall. According to Inside Line, the issue with pedal return damping that has plagued CTS-supplied, US-built Toyotas has not turned up in Denso-produced gas pedals.
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Posts By: Edward Niedermeyer

It’s obvious that Suzuki isn’t surviving the global downturn on US sales. Stateside, the Japanese automaker’s sales fell over 50 percent last year, with only 38,695 vehicles sold. Globally, Suzuki sold 908,302 units, meaning fewer than one out of 20 Suzukis sold worldwide were in the US market. That’s no big surprise as Suzuki has long focused on developing markets for growth. What is surprising is that Suzuki’s Indian joint venture Maruti actually outproduced its parent company, racking up 966,399, of which about 130k were exported. Wilder still, Maruti sold 967,581 units last year, more than it could produce and more than Suzuki produced worldwide. Suzuki owns 54 percent of Maruti, the best-selling brand in the Indian market by a healthy margin. The Indian market grew by 19 percent last year, while the Japanese market fell by ten percent.
Volkswagen’s recent go-fast specials like the Golf R32 and New Beetle Rsi have typically been developed by a little-known branch of the automaker known as Volkswagen Individual. But performance isn’t necessarily VW Individual’s main focus, as the sub-firm also builds to-order customization of VW products, from police specials to to custom-built stretched Phaetons, and helps VW R&D on new products. In order to focus its efforts, VW is spinning the “R”-vehicle development program into its own unit: R GmbH. “BMW has its M, Mercedes has AMG, and our sibling Audi has Quattro. This new R division will be our Quattro,” an unnamed VW exec tells Inside Line. You know, because Audi and its Quattro performance division isn’t owned by Volkswagen or anything.

Though Toyota is getting the brunt of the attention for what are apparently faulty gas pedals, the fact that the problem has been traced to supplier CTS means that Toyota isn’t the only OEM that’s shutting down production until a fix for the pedals is found. Bloomberg reports that Ford’s JV with Jiangling Motors in Nanchang, China has halted production of the Ford Transit commercial van, after switching over to CTS-supplied pedals in December. “We think it’s pretty isolated, but we are aggressively running it to ground,” Ford’s Alan Mulally told analysts in today’s financial results conference call. No other Transits are said to be affected, and Jiangling says that they have not received any reports of unintended acceleration for its Transits.
The Ford Motor Company [full results in PDF format here] earned net income of $2.7b last year, on pre-tax operating profits of $454m. The company enjoyed a strong fourth quarter with $868m in net income and an after-tax operating profit of $1.6b (excluding special items). Ford Motor Credit [full release in PDF format here] earned $1.3b in net income and $2b in pre-tax operating profit last year. Ford Credit’s receivables were down at the end of 2009 compared to 2008, with $93b receivable compared to $116b at the end of 2008, and leverage of 7.3 to 1.
Back when GM was going through its recent bankruptcy bailout-related unpleasantness, Toyota’s Yasuhiko Ichihashi told the AP that “Toyota was only hoping for an overall recovery for the U.S. auto industry, including GM.” Months later, then-Toyota President Katsuaki Watanabe even suggested that “it’s not something we would bring up on our own, and we don’t know enough about the restructuring plan, [but] if some talk about supporting GM comes up, we would like to consider it earnestly.” Now that Toyota is in a spot of PR trouble over its unintended acceleration woes, you might expect that GM would show the same class and tact that Toyota did just months ago… but you’d be wrong.

BMW is playing some PR roulette at the DC Auto Show [via Autoblog Green] with a “study” ostensibly proving that people who lease an electric MINI are “delighted” with the car. As if self-selection weren’t already an issue in a study of people who voluntarily spend $850 per month on a small hatchback, the 57 respondents (out of 450 MINI E guinea pigs) were (you guessed it) self-selected. Why the University of California Davis allows its name to appear on this blatant PR fabrication is difficult to fathom. Especially considering the MINI E rollout was a disaster, the product was compromised, and there are plenty of MINI E critics out there.

The search for “potential synergies” between Alfa Romeo and Maserati has already yielded its first bitter fruits, as Auto Motor und Sport reports that a special edition Alfa will be built as a loaner for Maserati owners who bring their cars in for service. Because there’s nothing Sergio Marchionne can’t fix with a special edition…

For all the praise and positive comparisons he earns, Ford’s Alan Mulally still refuses to man up and acknowledge that at least one of his firm’s brands is as meaningful to the American consumer as Kaiser or Cord. And it’s not like Mulally can just ignore the brand’s slide into ignominy: after all, people notice when you never introduce new products for a brand that was wholly comprised of cheap rebadges in the first place. Well, Inside Line noticed, and they cornered Mulally at the Washington Auto Show to get his take on the brand with no purpose.
“The plan right now is (to develop) Ford, Lincoln and Mercury,” Mulally answered.
He said Ford is working to more effectively position Mercury with smaller vehicles that occupy the void between the mainstream Ford brand and Lincoln, which directly targets the luxury-premium market. “That’s our plan — to continuously improve the Mercury and Lincoln brands,” Mulally said.
But after a little more discussion, Mulally felt compelled to reiterate: “That’s the plan right now.”
Based on these teasers for Dodge’s much-anticipated 60-second Super Bowl ad, we’d have to say they’re still working it out. One thing is for certain: if the point of spinning off the Ram brand was to broaden Dodge’s appeal, the new ad wizards aren’t trying hard enough. The ad above, like most of the latest tranche of Dodge ads, is from the old-school, knuckle-dragging, truck-alike, gender-role-based marketing school. In short, the new Dodge is nothing new…
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Toyota’s decision to halt sales of eight models in connection with the ongoing unintended acceleration debacle was made at the order of the NHTSA, reports the Detroit News. “Toyota was complying with the law,” NHTS reps tell DetN. “They consulted with the agency. We informed them of the obligations, and they complied.”According to the DetN, Toyota was legally required to halt sales when it announced its latest recall five days ago. Why didn’t Toyota halt sales then? NHTSA isn’t saying, only going as far as to say “at this point, you need to talk to Toyota about those decisions. We’ll be continuing to work with Toyota and having conversations.”

We’ve spilled a few pixels on these pages over Hyundai’s dedication to direct injection (DI) technology, even going as far as to crown Hyundai the “new Honda” of motor technology. But DI technology isn’t without its downsides, and Hyundai tells Automotive News [sub] that the technology isn’t likely to appear on future engines with less than two liters of displacement.

It goes without saying that it’s always good news for a business to be able to raise hundreds of millions of dollars on the financial markets. Just as important as the financial boost, such capital-raising also raises the profile of the company, presenting it as a viable investment and implicitly endorsing its underlying business plan. In the case of Project Better Place’s recent $350m funding boost however, the benefits might be largely limited to the firm’s balance book. Heavy participation by HSBC, Lazard and Morgan Stanley do help raise Better Place’s profile, but HSBC and Lazard are the only new investors in this most recent round of financing: Morgan Stanley, IsraelCorp, VantagePoint and other previous investors make up the rest of the round. This speaks to a fundamental challenge underlining Project Better Place: broadening, rather than deepening its appeal and support.

The Mazda6 Wagon, long the only “real” station wagon in an American market that’s crossing over from SUVs to CUVs, has been updated… but not for the US.





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