We’d heard that Dodge (“The Full-of-Life Brand”) would be re-working its trim levels in order to “take ‘base model’ out of the Dodge vocabulary,” as a company press release puts it. So, they’ve changed the names of trim levels on some Dodge models. First off, note that only certain models get the trim level name change: Caravan will still be sold in SE and SXT trim, and Challenger will still come in the standard SE, R/T and SRT8 trims. Otherwise, each model has its own trim levels: Journey now comes in Express, Hero, Heat, Crew and Uptown trims, Nitro is available in Heat, Detonator and Shock, while Caliber comes in Express, Mainstreet, Heat, Uptown and Rush, while Avenger comes in Express and Heat trim. What the Foxtrot does it all mean? There’s no way we want to break it all down, so surf on over to Kicking Tires for the full breakdown. Needless to say, it’s yet a another marketing mess from the soon-to-be defunct bailout baby named Chrysler Group.
It’s a bit early in the day to be crowning a QOTD, especially considering there are sure to be plenty of juicy quotes coming out of the NAIAS today. Still, this one deserves a special place at TTAC for the sheer bold-faced shamelessness of its untruth.
I think (the government bailout was) well placed, and I think they’ll make a lot of money. GM’s on its way back. We’ll be back. The government’s made a good investment. We appreciate their support. We’re glad they’re here.
So said GM Chairman and CEO Ed Whitacre to reporters from the Detroit News today. As I recently explained in an op-ed in the NY Times, unless GM’s market cap soars to its highest level in history (a pipe dream if ever there was one) the taxpayer losses on the GM “investment” will be in the billions. Even the government estimates losses on the GM and Chrysler bailouts to reach $30b. Whitacre surely meant that a GM IPO will generate some kind of money for the Treasury’s 60 percent stake in GM, but the way it came out makes it sound like the bailout will be a positive investment for the government. That’s an impression that GM desperately needs to foster in order to have a chance at emerging from government control. Too bad it’s just an old-fashioned fib.
Hey, we’ve finally found someone who believes in the Volt and Chrysler’s alleged new products. Too bad he’s from the government that owns 60 percent of GM and 15 percent of Chrysler… and he can’t explain his optimism in anything but the broadest platitudes. Did Transportation Secretary Ray LaHood properly disclose his relationship with the state-owned automakers per FCC standards? Probably not. But that’s OK, since few probably took him seriously to begin with.
Ain’t it Granite? As Curbside Classics recently explored, GMC has a long, proud tradition of uglifying otherwise palatable Chevrolet products. In this case, the Chevy Cruze-based Orlando compact MPV was beaten with GMC’s patented professional-grade ugly stick, transforming it into the this “Urban Utility Vehicle.” “Granite was conceived as a new type of vehicle from GMC – one that could stretch people’s ideas of what a GMC can be,” said Lisa Hutchinson, product marketing director for GMC in the Granite presser. Which is a fantastic-sounding way of announcing the destruction of the last remnants of GMC’s truck-tough image. But hey, at least the core brand value of cubist-nightmare styling remains intact.
When the Ford Focus first went on sale in the US, it was a rare glimpse for the still-SUV-centric US market at how the rest of the world gets from the Blue Oval. Of course, as time went by, Ford eased away from the Euro-funk of the first generation, first blandifying the model with a mid-cycle “refresh,” before eventually replacing it with the current embarrassment to the nameplate. And it’s not just the current model’s Mighty Morphin’ Power Rangers-meets-Pep Boys look that makes it unworthy of the Focus name: the whole idea behind the original Focus was the dream of a world car, that would be sold, largely unchanged, in markets around the world. With the 2012 model, now being previewed before the Detroit Auto Show [press release here], Ford has gone back to the model’s original vision.
Detroit’s auto critics are a funny bunch. For decades they’ve been mocking the idea that Americans could ever love Europe’s small, underpowered, overpriced cars, as Detroit gorged itself on SUV profits. Now that Ford and GM have announced they’re bringing small cars like the Fiesta and Spark to the US, you’re starting to see the pendulum swing twice as hard in the opposite direction. “Yes, there will be a couple of mega-powerful V-8 asphalt eaters at the Detroit show, including the 2011 Cadillac CTS-V Coupe and the 2011 Ford Mustang GT 5.0,” writes Scott Burgess in a Detroit News piece entitled “V-6 engines begin long fade into history.” “But, it turns out, destiny has determined that the meek four-banger will inherit the earth.” Burgess’s theory follows Ford’s Ecoboost playbook fairly closely: thanks to direct injection and turbocharging, smaller engines can produce more power. And when you consider that electric hybrids can restore some of the lost poke of a large-displacement engine, the prediction seems all the more likely. Eventually. But just because the new Sonata and Regal aren’t being offered with a V6, doesn’t mean the six-banger is ready for automotive Valhalla just yet. Even Burgess admits that “it may take 10 years or even more.” When do you, TTAC’s Best and Brightest, reckon the six-cylinder option on cars like the Camry, Altima or Impala will fall by the wayside? When will we see the death of the six-cylinder popular sportscar alá the Nissan Z?
Blogging, like most human pursuits, is perennially torn between two competing impulses: getting paid and keeping it real. On the internet, where the basest pandering tends to yield the most bounteous rewards in traffic (if not discourse), the temptation to lose focus in search of new traffic is ever present. In a striking piece entitled “The Awesomeness Manifesto,” Jalopnik Editor-in-Chief Ray Wert admits that over the past year (or so) he and his website have strayed too far from the path of realness. The impetus for the decline in standards: pressure from Gawker bosses, and what he paints as a year of post-carpocalyptic malaise.
A year ago this month, I caved. I did what I was told, dampening our smart and snarky voice. I moved Murilee from daily to weekend duty and let go of many new names. Instead of looking forward while remembering the past, I forced my overworked and undersupported team to stumble blindly across the post-Carpocalypse automotive desert. We chased the same carrot as Autoblog, Motor Trend, and the rest, pursuing what we were told was the “growth segment” of the automotive universe — general consumers and non-enthusiasts…. we were hungry for cheap traffic, and we gorged, competing over meaningless press releases and page-view-whoring galleries because there was nothing else on the table. And dammit, we were good at it.
The good news is that Wert says he’s sorry. Jalopnik, he says, will once again focus on “a new breed of enthusiast… waiting to be freed from the shackles of a crossover culture.” The not-so-good news?
Thanks to the unionization of the US auto industry, its politics (and accordingly, those of the state of Michigan) tend to be of the center-left persuasion. This tendency was doubtless aggravated over the last year, as a congressional bailout of the industry was denied by southern Republican senators. But even in Michigan, the union-industry alliance isn’t strong enough to counter the trend towards ever more divisive politics, as two recent stories show some of the ideological cracks forming in this now highly politicized industry. First,according to the Freep, the National Tax Day Tea Party will re-open last year’s political wounds by staging a rally outside the RenCen during the Detroit Auto Show this year. The idea behind the rally is to “make a peaceful yet clear statement against government takeover of America,” specifically the government ownership of General Motors. Though it’s clearly an empty gesture intended to rally political support more than change anything, it will be a jarring contrast to the usual convivial mood at the NAIAS. And it’s just one of several ways in which the politicization of the industry is becoming steadily less containable.
Buick has announced that it’s bringing a high(er)-performance GS version of its Opel Insignia-based Buick Regal to the Detroit Auto Show, and later, to the US market. And for once we’re left wishing we were getting a rebadge. After all, for the first several years of US sales, Insignias will be imported from Germany, meaning GM could easily have brought the thoroughly mad Insignia VXR/OPC as a quick-and-dirty (if not cheap) rebadge. After all, the point of the Regal (and especially the GS) is that “we’re trying to rebuild the performance credentials that Buick once held,” as GM reps put it. The European OPC/VXR version gets a 325 HP version of the turbocharged V6 found in the SRX and Saab TurboX, while the GS gets only a 255 hp version of the 2.0 Turbo found in the Solstice GXP. That engine can reportedly be tuned to an easy 310 hp and 300 lb-ft of torque, making the “base” Regal CXL with the 220 hp 2.0T engine a much smarter buy. Unless the idea of tuning a Buick is simply more cognitive dissonance than you can handle. Otherwise, the only thing the GS really brings to the table is AWD and a bodykit with more front-end venting than the United States Senate. Still, if you’re young enough to not get a discount at Denny’s and you have to own a Buick, the Regal is the way to go… especially once an enterprising tuner starts offering Opel badging and grilles in the US market.
In the past, Jeep’s done it up big for the NAIAS, unveiling wild concepts, driving new production models through plate glass, and the like. This year though, things are a bit tight. Instead of throwing a booze-soaked bash around some miles-from-production concept, Sergio Marchionne is going to lay out some saltines and Tang and let visitors paste some cheap decals he picked up in China on a Wrangler. All this in celebration of Jeep’s first new products in ages: the Unlimited Mountain and Islander edition Wranglers. Featuring the cheapest, most gimmicky-looking graphic decals and upholstery ever foisted upon the buying public (random latitude/longitude readings? really?), these “special” editions need to keep Jeep gasping along until ChryCo can get the suppliers lined up for the new Grand Cherokee. Meanwhile, stand by for more special editions from Chrysler, hinted at in the firm’s five year plan. This is going to get even uglier before the actual Fiat products show up later this year.
This is reportedly the new Aveo RS concept coming to the Detroit Auto Show, and apparently a near-production look at the next-generation Aveo. Well, you weren’t expecting it to look worse than the current model, were you?
We’ve got a two-for-one deal on today’s wild-ass rumors, as neither seems likely to amount to much. First off, GM’s Jon Lauckner caught a headline at the WSJ by conjecturing that the Volt’s price “could be notably lower” than the anticipated $40,000. “We have until this summer to figure that out,” Lauckner said. Meanwhile, The Atlantic‘s Daniel Inviglio ran a few numbers, and came up with some rough estimates about possible amortization compared to a Toyota Prius at different price points ($40k, $30k, $25k). Even at $30k, according to Inviglio’s analysis, you’d have to drive 3,350 miles per month to see an economic benefit over the Prius. Yikes!
This graph of Hyundai’s market since 1993 is a refreshing antidote to yesterday’s depressing Detroit market share picture. And it doesn’t take a whiz kid to deduce the single most important factor in Hyundai’s success. Notice a bit of an uptick starting in 1998? That was the year Hyundai introduced its 10 year, 100,000 mile warranty. It’s been suggested before on these pages that GM should address its “perception gap” with meaningful improvements in warranty coverage rather than more talk. After all, if it could fix Hyundais weak 1990s-era rep, it couldn’t hurt The General’s. This seems to be conclusive proof that warranties matter as much as the products they cover. After all, what good are a few extra horsepower or more interior room to a consumer compared to insulation from risk?
According to Detroit lore, Henry Kaiser once loudly threatened to throw one hundred million dollars in 1940s money towards the greater glory of Kaiser Motors, drawing a bemused chuckle from GM Chairman Alfred Sloan who quipped “give the man one chip.” Fast forward to 2009, and Coda Automotive, a firm hoping to sell Californians a $45k EV-ified Hafei Saibao Sedan, just scored $25m in funding reports Earth2Tech. That gives the firm a total of $74m raised so far, although the current round of funding won’t closed for another few months, say spokespeople. The latest money, from Aeris Capital, will be spent on “final safety certification testing,” as well as scaling up battery production. In short, Coda is almost-not-quite all the way to one chip in the car game… but that’s still only good for one roll of the dice. Even the weakest automakers have many multiples of that sum in their Treasury escrow accounts. And even the allegedly “bailout free” automakers get to raise debt with a little help from their government friend, TALF.
Consumer Reports may have discovered why owners of clean diesel cars might feel a bit suicidal from time to time. They recently took a long-term tester Mercedes GL320 BlueTec clean diesel into the shop to have its urea-based AdBlue exhaust-scrubbing fluid refilled, and the results were… eye opening.
The total bill just for adding AdBlue? A stunning $316.99. We were down to 18% full on the additive at 16,566 miles. It took 7.5 gallons to fill the tank, costing an eye-opening $241.50 for the fluid alone. The labor to add the fluid plus tax accounted for the rest. None of this was covered by the warranty… At the current rate and cost of consumption, just the AdBlue itself (without the labor, which would probably be included as part of the routine service) would cost $1,457.80 for 100,000 miles of driving. That’s a lot of money, knocking about a third off of your fuel savings vs. buying a GL450 V8.
And you thought gas was expensive! From what we’ve been able to dig up, the $32/gallon price is a fairly typical price at Mercedes dealers. Are there any Mercedes or Audi clean diesel drivers in the house who can confirm?
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