Whether agree that automotive PR needs to take more risks or you think it takes more than enough risks already, we can all enjoy the outlandish quotes that do emanate from industry executives in spite of the protective PR-professional bubble that surrounds them. And though TTAC has only had the institutional follow-through to hold a single “Lutzie Award” in the past, I figured that next week (when I’ll be presenting a flood of content based on my extended rap session with Maximum Bob) would be the perfect opportunity to bring them back. And in order to do so, we need you, our readers, to make the nominations. So fire up the search engine of your choice, and hit the jump for nominating criteria and the rules of this year’s awards.
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Knowing that some of the top PR professionals in the business are regular readers of TTAC (they could be anyone…), I can imagine a number of them shaking their heads in disapproval at the headline of this post. “It’s happened,” they’re probably muttering to themselves, “TTAC has finally lost the plot.” But instead of dismissing out of hand the seemingly preposterous premise of this post, I ask the assembled anonymous masses of PR pros to bear with me for a moment. As laughable as it might seem to postulate that the industry’s spin doctors can learn something from the most infamously “off the reservation” auto exec ever, the urge to write off this post is part of the very problem I hope to tackle. Allow me to explain…
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Think “French Crossover” and you might picture something like the Peugeot Bipper Tepee: willfully weird, wildly named and highly functional in a boring, European delivery van kind of way. But Peugeot seems determined to craft a new image for its people-carrying future, starting with this HX1, which it says represents what a crossover offering could be in 2020. With “4 + 2” modular seating and a version of Peugeot’s real-world diesel-hybrid AWD system, the HX1 belies its concept-y dimensions and half-scissor doors. And though its style is based on the design language that debuted with the SR-1 Concept, it’s long-and-low looks remind me of its sister-brand Citroen’s recent Metropolis Concept. In any case, it’s got as much in common with the Bipper Tepee as I do with Laetitia Casta… which gives me some hope for the crossover future.

Back in April, I saw this car at Hyundai’s America Technical Center, but it was still heavily camouflaged and cameras were verboten. And unlike Hyundai’s other big 2012 Model-Year news, the wildly-improved “Grandeur” Azera replacement, we hadn’t seen photos of the updated GenCoupe leak out of Korea. Until now. Our man in Seoul, Walter Foreman, sent us these pics showing an updated Genesis Coupe sporting its own take the familiar familial fascia. Look for an official reveal at the LA Auto Show.

This is the kind of video that might suffice as standalone weekend entertainment. After all, braking a truck with your feet is a pretty demonstrably bad idea. But the lovable nerds at Popular Science just had to take it a step further and work out the physics of trying to halt a truck ala Fred Flintstone, noting

Let’s estimate he can push down with a force about a quarter of his weight. If he weighs 200 pounds, this would result in a force of 50 pounds, or 225 N. We also know that the force of friction (F) between his feet and the asphalt depends on the force with which he pushes down (N) and the “coefficient of kinetic friction”(μ) between the soles of his shoes, which we will assume are made of rubber, and the pavement.

F = μN

The μ between rubber and asphalt varies between 0.5 and 0.8. Let’s assume a value of 0.7. Therefore, solving for stopping distance, we get:

D = ½(2100kg)(18m/s)2/(0.7)(225N) = 2160 meters, or over 1.3 miles!

The situation might be improved if he exerted his full 200 pounds, or 900 Newtons, of force against the ground. In that case:

D = 1/2(2100kg)(18m/s)2/(0.7)(900N) = 540 meters (about a third of a mile)

However, the amount of torque exerted on his ankles and knees might make that a problematic proposition.

Surf on over to PopSci for the entire breakdown (no pun intended).

This Cadillac ad is the latest in a series of seriously good spots for the CTS-V, which started with this “Competition” ad from last Summer. But then, as I found in a short drive, the CTS-V writes its own ad copy, 556 HP at a time. And this latest spot has one minor truth-related omission: though GM rightly claims that Magneride Magnetorheological suspension was “perfected” in the CTS-V, it actually debuted in the less ad-dollar-worthy 2002 STS. And there’s no mention of the fact that the technology was developed by Delphi, then a technically independent firm, and the technology has since been sold to Beijing West Industries. Of course, these details aren’t exactly worthy of the limited time available in a 60-second spot, but it’s the truth, dammit. “Just sayin…”

GM tightened its ties with Volt battery cell provider LG this week, announcing a deal to jointly develop next-generation electric vehicles. GM, along with the other Detroit-based OEMs, have been seeking closer ties with their suppliers, and as the JoongAng Daily reports, this deal helps LG at a time when the Korean conglomerate has been struggling

Two of LG’s pillars – LG Electronics and LG Display – are floundering. LG missed the boat on smartphones and persistently-low prices of display panels have plagued LG Display.

LG officials are hoping the EV project will give it momentum.

And though it’s no surprise that GM wants to move into the pure-EV market, its gamble on the extended-electric Volt has backed it into something of rhetorical corner.
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Matt Farah may be the bigshot star of Speed’s The Car Show, but he got his start on the web, running a little site called The Smoking Tire. And since he’s clawed his way up from the internet’s hurly-burly, he knows how web promotion works: you check out my stuff, I’ll check out yours. As a longtime TTAC reader, he’s asking us personally to check out his new show, which airs each Wednesday at 10 pm on Speed. Don’t have cable? Check out The Car Show on Hulu.

Swedish radio cites an unnamed source close to Saab as saying the troubled automaker was preparing to file for court-protected reorganization, as it struggles to pay workers and restart production. Under that scenario, Sweden would pay worker salaries while reorganization takes place. But at the company’s official mouthpiece, inside.saab.com, a press release refuses to deny or rule out that Saab has chosen this route. The release reads:

Swedish Automobile N.V. (Swan) is aware of certain reports in Swedish media related to a possible filing by Saab Automobile AB (Saab Automobile) for a voluntary reorganization under Swedish law.

Swan confirms its earlier announcements that it is in discussions with several parties to secure the short and medium term funding of Saab Automobile to restart and sustain production. In order to secure the continuity of Saab Automobile, Swan and Saab Automobile are evaluating all available options. Swan will update the market in case of new developments.

This non-denial might be read as a confirmation that Saab is considering filing for court protection, but hasn’t yet decided on that course of action. Meanwhile, Saab has delayed its latest financial report, and its online PR rep continues to blame the media for concluding that because Saab can’t sell cars, pay suppliers, restart production or even pay salaries on time it’s destined for bankruptcy court.

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If things seem a little slow around here today, it’s because I’m in the Detroit area, away from the productive calm of my office sanctuary. I’m in town for quite an exciting event: tomorrow, I’ll be conducting an extended interview with the industry’s most infamous executive, “Maximum” Bob Lutz. And though I can’t extend an invite to Lutz Farm to TTAC’s Best & Brightest, I can offer the next-best thing: an exclusive post-interview debrief. If you’re going to be in the Detroit area tomorrow, hit the jump for more details. If you can’t make it to Motown, but you have a burning question for Mr Lutz that didn’t make it into the relevant thread, go ahead and leave it in the comments here. (Read More…)

Saab has already warned its workers that paychecks due tomorrow could be delayed until “committed” funds from investors arrive, but Bloomberg reports that the warning may not be enough. According to the report

Any delay in the August payments will prompt the unions immediately to start a process aimed at ensuring state coverage of wages in the event of the carmaker’s failure, officials from the IF Metall and Unionen labor groups said. The unions, after gaining employees’ backing, would first file payment requests with Saab. If salaries remain unpaid in seven days, the unions may then ask a district court to declare Saab bankrupt.

That could put Saab into bankruptcy in as little as two weeks. Saab’s long nightmare seems to be drawing to a close.
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As Camry-fest rolls on, we found an interesting little chart over at Edmunds Autoobserver, which shows that this latest Camry has the lowest inflation-adjusted MSRP in the model’s history. Amid all the talk of record-high transaction prices, Toyota obviously thinks MSRP still matters, as Autoobserver reports

The current-generation Camry has a theoretical build of 1,246 combinations. The 2012 Camry will be available in a startlingly meager 36 combinations, because consumers have told Toyota they want a simpler ordering process… There will be four trim packages from which to choose, and despite the significant improvements in the model, any 2012 Camry will be priced close to or less than a comparably-equipped 2011.

The 2011 Camry L, the base model produced in very low volume and sold almost exclusively to fleets, starts at $20,195. The new 2012 Camry L will start at $21,995 (plus $760 for destination), the core 2012 Camry LE package for comfort and value will be priced at $22,500. The sportier Camry SE, currently priced at $22,965, will start at $23,000. The premium trim package Camry XLE ($26,725 for MY 2011), will start at $24,725, a $2,000 reduction. Toyota notes that comparably equipped, prices for all trim levels have dropped.

So, even though you need fewer inflation-adjusted dollars than ever before to buy a base Camry, very few of those models will be built. Toyota may be talking value, but in this market you need to shout it…

The launch of a new Camry is something of a big deal in this industry, and TTAC’s global resources are standing by to provide more coverage than you could possibly hope for. Both Michael Karesh and Steve Lang will be sharing their impressions of the US launch, and Bertel is off to Tokyo tonight to cover the Japanese launch as well. I’m about to catch a plane myself for an entirely different assignment, so I’ll leave the commentary to TTAC’s Best and Brightest for now. What say you B&B? Based on these earliest impressions, will the Camry continue its dominant legacy, or is this another step in the slide from greatness that so many have been predicting for Toyota? Discuss…

TTAC commentator stephada writes:

Hello I drive a 2010 C4S, bought new, now with 42k miles and I am considering an Extended Warranty through a company called Protected Life, sold through the Porsche dealership. My service manager said they used to not offer this because they had trouble finding one that could cover things well enough, until they found Protected.

I’d like the Best and Brightest to weigh in on the specific example I’m facing. I’ve read the original B&B thread but it dealt with the issue philosophically and generally. I trust the B&B can help out again in my choices, as they did on the question of ”S or 4S?” [Ed: follow-up here].
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When Mercedes featured hooded death in an ad for its Brake Assistance System, our own European automotive advertising veteran, Bertel Schmitt, wrote

never in my life would I have expected to see the grim reaper in a car ad. Especially not in the death seat. Especially not in a Mercedes ad. The boys from Sindelfingen never were known for their daredevil approach to advertising. Even at Volkswagen, which used to take more risk in their campaigns (< - they said this one wasn’t approved), any ad showing an old man with a scythe would have been immediately – - killed.

Of course, most Americans wouldn’t bat an eye at an ad featuring death… from politics to sales, our culture is built on scaring people into buying/accepting things. But this Dutch ad for the Hyundai Veloster, which was apparently approved and then banned, would have caused a few quizzical looks in any country. Not because it features death incarnate, but because advertising the Veloster’s freaky three-door layout as a safety feature is just that absurd. This ad should never have seen the light of day for the simple reason that it’s an old-school and utterly conventional approach (by banned-ad standards, anyway) to marketing one of the few cars on the market that is willfully and unnecessarily unique, simply for the sake of being unique. Surely, in this age of appliance-like cars, conventional styling and unadventurous product planning, uniqueness is enough of a marketing hook on its own…