OK, so Toyoda-san didn’t so much introduce the new Camry as introduce its headlight. The good news is that the headlight looks like progress. The bad news is that most Americans were probably a bit distracted by the video’s spare production values and Mr Toyoda’s somewhat awkward demeanor (to protect you from your own hypocrisy, commentary on Toyoda-san’s accent will be moderated… unless you can post it in Japanese). Net-net though, Toyota can’t help but come across as an earnestly nerdy lot (led, as they are, by the king of the auto otaku), which fits their brand image well. And for all the talk about styling being the prime mover for consumers, and the necessity of emotion in design, if this new Camry is simply a fresher take on its earnestly nerdy predecessor, Toyota will have accomplished its mission. I’m beginning to wonder if Detroit’s intense dislike of Toyota isn’t simply because it’s the biggest Japanese competitor, but because Toyota’s leadership culture is the unassuming, unglamorous opposite of Detroit’s flamboyant tradition.
Posts By: Edward Niedermeyer
After Greenpeace attacked Volkswagen for opposing proposed increases in the EU’s emissions regulation, Ford is joining the opposition to tough EU proposals. Ford Europe CEO Stephen Odell railed against the EU’s recent White Paper On The Future Of Transport [PDF here], which calls for (among other things):
-“A higher share of travel by collective transport, combined with minimum service obligations”
-“The use of smaller, lighter and more specialised road passenger vehicles”
-“Road pricing and the removal of distortions in taxation [to] also assist in encouraging the use of public transport and the gradual introduction of alternative propulsion”
-All in the pursuit of the goal: “Halve the use of ‘conventionally-fuelled’ cars in urban transport by 2030; phase them out in cities by 2050; achieve essentially CO2-free city logistics in major urban centres by 203”
Now what about that plan might worry an auto executive?
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2011 started promisingly enough, with sales soaring above a 13m unit SAAR for the first four months of the year. Halfway through the year, however, what looked like a solid recovery is proving to be less than entirely reliable, as SAAR looks to drop below 12m units for the second month in a row. While the macroeconomists fight over whether this mid-year stumble is a sign of fundamental weakness or minor hiccup in a strong market “backstopped” by a seemingly endless “pent up demand,” it’s time for us to look at the sales numbers from each firm. Check back regularly as we update our developing table of sales, and be sure to watch for more mid-year sales analysis as we get a handle on who is best positioned to take advantage of the market, whether 2011 proves to be an up, down, or sideways year.
For a while now we’ve figured that the long-rumored Buick “Baby Enclave” would be a rebadged version of Opel’s Meriva MPV, as the suicide-doored Euro-confection is currently GM’s newest Gamma-platform people-carrier. But according to GMInsideNews’s 2013 lineup forecast, the Buick “Encore” will actually be a
Gamma based crossover will be a five-seater, about the size of the Nissan Rogue.
Because the Meriva is considerably smaller than the Rogue, and because it is rumored to have distinctly Enclave-like styling, we’re starting to rule out the Meriva as the next Buick CUV. Instead, we now think that this forthcoming Opel Corsa-based (Gamma II platform) “SUV” will be the basis for the Encore, as it’s larger than the Meriva and offers the higher seating that American drivers crave. But, based on this video of the new CUV testing in Germany, the new Buick should still be fairly playful for a front-drive crossover. These are not perfect drifts by any stretch, but I challenge any of you to do better in a front-drive Buick…
Fortune [via CNN]’s Alex Taylor III is clearly as disappointed as I was with Joe Nocera’s toothless, vaguely pro-Volt piece in last Sunday’s NY Times, and he’s riled up enough about it to lay down a savage call-out the Volt hype machine. In fact, it’s a less scientific, less comprehensive (and, by virtue of the passage of time, less speculative) version of a piece my father wrote in 2008, comparing the then-undelivered Volt with the also unlaunched 3rd gen Prius and Plug-In Prius. Taylor’s foil for the Volt is the plug-in Prius, which now arrives in less than a year, and in the eyes of the longtime industry writer, the contrast is stark:
Volt enthusiasts like to recite the fact that the Volt can go 35 miles on battery-power and then shift seamlessly into gasoline-engine mode, saving on gas and reducing emissions of greenhouse gases. It is an impressive technological improvement but one that is already obsolete.
Here’s why:
The controversy over red light cameras, once relegated to websites like TTAC, thenewspaper.com, motorists.org and highwayrobbery.net, is hitting the mainstream media thanks to a new study by the IIHS [PDF here]. The study used the following methodology:
Telephone surveys were conducted with 3,111 drivers in 14 large cities (population greater than 200,000) with long-standing red light camera programs and 300 drivers in Houston, using random samples of landline and cellphone numbers. For analyses combining responses from the 14 cities, cases were weighted to reflect each city’s share of the total population for the 14 cities.
And what did they find?
Among drivers in the 14 cities with red light camera programs, two-thirds favor the use of cameras for red light enforcement, and 42 percent strongly favor it. The chief reasons for opposing cameras were the perceptions that cameras make mistakes and that the motivation for installing them is revenue, not safety. Forty-one percent of drivers favor using cameras to enforce right-turn-on-red violations. Nearly 9 in 10 drivers were aware of the camera enforcement programs in their cities, and 59 percent of these drivers believe the cameras have made intersections safer. Almost half know someone who received a red light camera citation and 17 percent had received at least one ticket themselves. When compared with drivers in the 14 cities with camera programs, the percentage of drivers in Houston who strongly favored enforcement was about the same (45 percent), but strong opposition was higher in Houston than in the other cities (28 percent versus 18 percent).
Sounds like those red light cameras are pretty great after all, doesn’t it? That’s certainly the IIHS’s takeaway…
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The US market’s Seasonally Adjusted Annual Selling Rate (SAAR) hurdled the 12m mark towards the end of last year, and was cruising above the 13m mark for much of the first half of 2011, but after a rough May, June seems set to become the market’s second month back under the 12m mark.
Hyundai and Kia are capitalizing on their strong sales momentum in the US market, as Reuters reports
South Korea’s Hyundai Motor Group said on Thursday it was aiming to raise its U.S. auto sales by 18.2 percent this year to 1.06 million vehicles, up from its previous target of 1.01 million.
The announcement was made during a visit to the United States by Chung Mong-koo, chairman of the world’s fifth-biggest automotive group which includes Hyundai Motor and Kia Motors .
Hyundai and Kia’s combined US market share hit 10.1 percent as of May this year, up from 7.7 percent last year and 3.3 percent in 2001. And with the group’s sales seemingly limited only by its ability to produce cars fast enough, Reuters notes that the Korean media is rife with speculation that Hyundai could open another US factory. The company denies any such plans exist, but if its sales keep growing, more US-market production is only a matter of time.
Leaf or Volt? Ask the average person on the street that question, and you might get a response acknowledging that you’re talking about plug-in electric vehicles. Ask for more detail, and you may well be disappointed. Despite the many differences between the two vehicles, some simple and obvious, others subtle and complex, it’s unlikely that the average consumer is going to be able to tell you much about them. Why? Because chances are, your randomly-selected consumer doesn’t even know who makes which car. Automotive News [sub] reports that a Compete, Inc study shows
a little more than 17 percent of consumers polled knew that Nissan sells the Leaf. Another 13 percent incorrectly believed the car is offered by other brands, including Chevrolet and Toyota.
The Volt fared better. The study found that 45 percent of shoppers identified it as a Chevrolet.
Yowza. Considering that Nissan is betting bigger on EVs than any other manufacturer in the business, selling the only pure EV on the market and ramping up to 500k annual units of global battery production capacity, it needs to get on top of this branding awareness issue yesterday. Because as things stand, Nissan is making a gigantic global gamble only to find Chevrolet and Toyota stealing nearly as much credit for the Leaf as consumers give Nissan itself (13% versus 17%… what’s wrong with that picture?). Ads like this one are a good start, but Nissan needs to do more to ignore the Volt and make itself synonymous with pure-electric cars the way Toyota made itself synonymous with hybrids.
Almost two months ago, Saab was able to restart production after Gemini Investment Fund extended a €30m six-month convertible loan to the struggling Swedish automaker. Now, after another shutdown, it seems that Gemini has once again ridden to Saab’s rescue, as the company announces another six-month convertible loan from Gemini.
Swedish Automobile N.V. (SWAN) announces that it entered into a EUR 25 million convertible bridge loan agreement with Gemini Investment Fund Limited (Gemini), thereby securing additional short-term funding.
SWAN entered into a EUR 25 million convertible bridge loan agreement with Gemini with a 6 months maturity. The interest rate of the loan is 10% per annum and the conversion price is EUR 1.38 per share (the volume weighted average price over the past 10 trading days). SWAN may at any time during the loan’s term redeem it without penalty and it intends to do so once the funding from Pang Da and Youngman is received, in which case no dilution as a result of this bridge loan will occur.
Attention Chinese, Swedish and European Investment Bank regulators: you’d better cut through that red tape and approve the Pang Da and Youngman investments post-haste, or Saab will be back in the drink when these short-term loans mature. After all, hasn’t Valdimir Antonov been waiting for approval to buy into Saab since.. oh, 2009?
TTAC has long seen stop-start systems (which turn off the engine at idle) as one of the many common-sense technologies that will continue to improve internal combustion engine efficiency at a relatively low cost. Outside of these digital pages, though, the systems have taken longer to gain awareness in the United States, resulting in the lagging adoption rate pictured in the chart above. Up to this point, we’ve assumed that this can largely be blamed on the EPA test’s unwillingness to acknowledge the urban-driving advantages of stop-start systems, pointing to Mazda’s protests on the matter as evidence that government intransigence was keeping the technology out of the market. But recently Mazda has announced that all of its vehicles will get stop-start as standard by 2015, and Ford has said that it will begin offering the technology on “some” four-cylinder models for the North American 2012 model-year… and the rest of Detroit isn’t far behind. So what’s the deal? The EPA hasn’t changed its test… why are stop-start systems finally starting to trickle over?
Thanks to new research obtained by TTAC from the cleantech investment fund Pacific Crest, we now have a better understanding of stop-start technology, and why we’re actually glad it’s taking so long for the systems to get here.
Every advertiser faces a basic choice at the outset of a campaign: come up with unique, relatable imagery for ads, or riff on an established cultural meme. Volkswagen went the latter route with its “Darth Vader” Super Bowl ad, achieving huge success: it was the most popular auto-related ad of the Super Bowl, and the Youtube version has received over 40 million views. The only problem with appropriating such popular imagery: you don’t enjoy unique rights to it, meaning you can be easily hoisted by your own petard. Which is exactly what’s happened here to Volkswagen. Greenpeace is angry that VW opposed a bid to bump the EU’s 2020 emissions goal from the agreed-upon 20% to 30% of 1990 levels (even though C02 emissions improved 3.7% last year and 5.1% in 2009, and average emissions are on track to hit the 130g/km 2015 goal ahead of schedule). As a result, they’ve turned VW’s hugely popular “Darth Vader” ad on its head, identifying the giant automaker with the evil Lord Vader, and encouraging fans to “join the rebellion.”
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From its very first paragraph, a recent New York Times article trolls hard for defenders of America’s car-centric culture:
While American cities are synchronizing green lights to improve traffic flow and offering apps to help drivers find parking, many European cities are doing the opposite: creating environments openly hostile to cars. The methods vary, but the mission is clear — to make car use expensive and just plain miserable enough to tilt drivers toward more environmentally friendly modes of transportation.
Does that not have your red American blood boiling? Stand by for some technocratic condescension from a Euro-crat
“In the United States, there has been much more of a tendency to adapt cities to accommodate driving,” said Peder Jensen, head of the Energy and Transport Group at the European Environment Agency. “Here there has been more movement to make cities more livable for people, to get cities relatively free of cars.”
Though the piece continues generally in this vein, the NYT has blessedly decided that there is “Room For Debate” on this issue, and has posted a number of diverging perspectives on it. Urban planning is a notoriously heated topic, accentuating the urban-rural divide as well as the central-planning-versus-absolute-freedom ideological divide, both of which are more pronounced in the US than in Europe. With this in mind, let’s make sure we approach this topic in a respectful, constructive manner. It’s a topic that will inevitably come up again in the future, so let’s take this opportunity to practice discussing it without resorting to ideological name-calling. [HT: David Holzman]
Our sharp-eyed, GM-obsessed buddies over at GMInsidenews.com captured this image from a video that appears to have disappeared from the GM.com website, and they’re pretty sure it shows a skin-off look at the forthcoming Cadillac ATS. Based on the troubled (think: 4,000 lbs)Alpha platform that will also underpin the next-gen CTS and Camaro, the ATS is likely to launch with four-cylinder engines in naturally-aspirated and turbocharged forms, with a possible twin-turbo V6 rumored for the “V” version. Unless, of course, GM has made the questionable decision to engineer the platform to take a small-block V8 (which actually would not be much harder to package than a twin-turbo V6). Meanwhile, the big news recently on the ATS front has been GM CEO Dan Akerson’s opinion that the ATS and XTS
are not going to blow the doors off, but they will be very competitive.
We can’t see any front or rear subframes, so rumors of a complex and “sub-optimal” multilink front suspension must remain rumors for now. Otherwise, the body seems to have some strong potential looks-wise. Let’s just hope the entire package is able to deliver something better than what the rumors are suggesting, otherwise GM will have squandered yet another opportunity to crack the lucrative 3-Series market.
With a new Viper being readied for a 2012 auto show debut ahead of a 2013 launch, Automotive News [sub]’s Rick Kranz has discovered something of an issue in the development process: suppliers don’t want in.
Ralph Gilles, who heads Chrysler Group’s design organization and SRT, the automaker’s performance group, says many suppliers said “thanks, but no thanks” when the automaker knocked on their doors.
“It has been tough to get low-volume suppliers,” Gilles says. “We have had a few hiccups here and there as we get suppliers. That type of fringe business has really dwindled. A lot of people are looking for big accounts now, but now that is behind us.”
Kranz blames low volume (2,103 units in its best year, 392 units last year) and supplier consolidation for the “hiccups.” But as it so happens, this has been a recurring problem for the Viper since day one…
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