Under fire from a surging Hyundai that seems bent on winning the fuel economy PR battle, Honda is bringing back the HF trim-level for a non-hybrid 2012 Civic that will get an “EPA-estimated 41 MPG on the highway.” That’s two EmmPeeGees better on the freeway than the standard 2012 Civic Sedan or Coupe (with the same 140 HP), which Honda estimates at 39 MPG. Still, that’s considerably less than the 45 MPG combined that Honda claims for the 2012 Civic Hybrid, in order to leave room for the 41 MPG combined Insight. Meanwhile, the 200 HP Civic Si gets a 31 MPG estimate, a number that will likely fail to impress a world that’s getting used to 300 HP muscle-coupes offering similar numbers (in case you’re wondering, Honda hasn’t released City MPG estimates). And then there’s the question of looks… provided you can spot the changes from the outgoing model. Still, conservative looks and a palate of efficiency levels sound like a safe bet for a traditional segment leader.

Chrysler got so much buzz out of its “Imported From Detroit” Super Bowl ad that it sold out of apparel bearing the tagline “within hours” and even had GM Marketing boss Joel Ewanick admitting

Yeah, we’re getting our butts kicked.

Now Chrysler is literally wrapping itself in the tagline, covering its Auburn Hills headquarters with the semi-ironic (what with ChryCo headquarters being located in Auburn Hills and all) phrase. And Chrysler’s ad agency is even exploring ways to remake Chrysler’s dealerships into “Detroit Embassies.” AdAge quotes the Creative Director for Chrysler’s ad agency Wieden + Kennedy as saying

One of things we’ve been working on for last couple of days is a dealer kit. How can we make dealers around America feel like Detroit embassies? How can we put this feeling about Detroit and its optimistic resurgence in dealerships? We’ll help them keep that stuff rolling.

But will it make a difference?

(Read More…)

In his recent review of the Lexus LX570, Michale Karesh noted that he

struggled to make this 5,995-pound, technology-packed, luxurious SUV make sense.

Apparently he’s not the only one. From the looks of things, the Japanese tuning house Invader Technologies is having a hard time making the LX570 make sense… at least to anyone who’s not a drug-addled, mobbed-up Russian gangster. I suppose that, by post-Mansory tuning standards anyway, the Invader L60  isn’t exactly breaking new ground… still, I’m amazed by how freshly insulted my optical nerves feel.

Automotive News [sub] reports:

Sixty-four dealerships that were terminated during Chrysler’s 2009 bankruptcy reorganization sued the U.S. Treasury Department today, seeking at least $130 million.

The suit, filed in the U.S. Court of Federal Claims here, alleges the government violated the Constitution by taking the stores’ franchises and their state legal rights without adequate compensation.

Lawyers for the plaintiffs say that more dealers could come on board, as the 64 suing dealers represent only eight percent of Chrysler’s cull. Neither Treasury nor Chrysler (which is not named in the suit) have commented. The suit, which can be read in its entirety in PDF format here, claims violation of Fifth Amendment rights, arguing that:

[the dealer cull] served the public purpose of promoting stability to the financial system of the United States… This is a loss that should not, however, be borne by a few individual dealers but, by reason of its broad and salutary public purpose, must in fairness and justice be borne by the public as a whole.

Consulting firm Accenture took a look at a number of EV pilot programs in hopes of gaining some insights into how exactly the rise of plug-in vehicles will change the automotive industry, the refueling infrastructure and the customer experience [full PDF here], and came away with some interesting conclusions. First, the study finds that the market models for plug-ins will vary from region to region. That’s good news for the automakers, as it makes it less likely that they will be forced to comply with standards set by a single firm dominating a global market model. On the other hand, the regional variations in market models (more on the models themselves shortly) will worsen one of the major challenges of plug-in proliferation, namely scale. The study finds that scale, along with cost and grid control are the three factors that pilot programs can not provide insight into, and all three require “creative” solutions. And here’s where business-as-usual in the car business gets blown wide-open: the business models, rather than the vehicles themselves, are where the real competition is. So, what are the models?

(Read More…)

TTAC’s march towards media domination continues, as Bertel Schmitt’s excellent piece on Toyota’s factory of the future has been picked up for syndication by Fortune Magazine online. Read it here, read it there… just read it!

In his review of the Ford Fiesta, Jack Baruth identified a personality type that anyone who spends time on car websites will recognize: “Mr Euro.”

Mr. Euro is the guy who, for some reason, wants the cars he cannot have in the United States. He’s the guy who says he would drive a 520i “in a heartbeat” given the chance, the dude who thinks we’re missing out because the Renault Twingo stays on the froggy side of the pond, the fellow who desperately wants a Vauxhall Zafira for child-lugging purposes.

Indeed, some of us might even recognize a little “Mr Euro” in ourselves. Especially when we consider the Hyundai i40, a Passat and Mondeo-benchmarked, Euro-only, wagon-first, expression of Hyundai’s “modern premium” aspirations. Hundai’s reps claim [via Autocar] the i40 will offer “all the credentials of an Audi but an affordable price,” and say that a four-door sedan version (coming in 2012) “would match the VW Passat CC for style.” Too bad America’s Mr Euros make up such a tiny segment (and spend all their money on used cars and maintenance) that Hyundai is likely to never bring it to the US.

Automotive News [sub] reports that Global Vehicles, a firm with a contract to distribute Mahindra pickup trucks in the US, has dropped its lawsuit in US court in an apparent attempt to rescue its distribution deal. The contract between Mahindra and GV called for British arbitration of disputes, and apparently the British arbitration panel required that all claims be handled through it rather than in US courts. The dropped suit would have required Mahindra to press forward with its US launch regardless of pending arbitration. Mahindra, meanwhile, has said it is looking outside of its deal with GV for a US distributor, so it’s not clear if GV’s olive branch will even make a difference.

(Read More…)

As a site dedicated to arming consumers, industry observers and enthusiasts with as much worthwhile information about the world of cars as possible, we have to give it up for TrueCar. At a time when some automakers are dialing back the amount of data they share with the media and public, TrueCar’s regular data dumps represent one of the best sources of free information about the current state of the car market. And not only is it based on the analysis of millions of transactions, but it’s presented in a format that even the most laid-back of industry armchair quarterbacks can quickly understand. You can find the entire February forecast here, or, check out the gallery below for a TTAC-curated tour of some of the highlights.

Winter testing continues for the platform underlying Mercedes’ four compacts of the apocalypse, and Auto Motor und Sport’s cameraman have caught copious footage of the fun. But remember, the traditional B-Class hatchback won’t be headed stateside, having been nixed by MB’s US dealer net. Instead, we’ll get

a crossover, a sporty coupe and a sedan

based on the same front-drive platform. Heck, the platform may even spawn a baby Infiniti CUV, positioned under the EX, as part of Daimler and Nissan’s hookup. Given that this test mule is validating the internals of a new direction for the Mercedes brand in the US, do we like what we’re seeing?

Here at TTAC we often find ourselves bemoaning the lack of compact pickups on the US market, and trying to determine if that fact is due to weak demand or a lack of OEM investment into the segment. But now Chrysler has announced a new entry-level Ram 1500, codenamed “Adventurer,” which proves that full-sizers are the reason  compact pickups are doomed in the US. According to ChryCo’s release, the “Adventurer” is

a value-priced, HEMI®-powered Ram 1500 regular cab truck that appeals to a cost-conscious, new-vehicle buyer who doesn’t want to give up performance and capability. The unnamed new Ram 1500, like the Ram Tradesman, offers buyers a standard HEMI V8 engine with its 20 mpg rating for the same price competitors are charging for their V6 engines.

The price? $23,830, including destination charge. That’s less than a V6, automatic 2WD Toyota Tacoma and nearly identical to a V6, automatic, 2WD Nissan Frontier. And at 20 MPG hwy, the Adventurer’s efficiency tradeoff is relatively small considering the performance advantages of its 390 HP HEMI V8. Though we applaud Ram’s decision to bring an entry-level, utilitarian pickup to the table, we bemoan the fact that this makes selling a compact pickup that much harder.

The Aveo name may be all used up in the North American market, but in emerging markets around the world it still enjoys quite a bit of equity. So, when this thing goes on sale stateside in September it will be called the Sonic… but for at its global launch in Seoul, South Korea, this latest Chevy-by-Daewoo is simply the new Aveo.

It’s one thing to bring back the DeTomaso name for a vehicle that doesn’t quite live up to the dashing reputation earned by the brand that produced the car that Elvis shot. It’s quite another to exhume a brand like DeTomaso in order to build a $100k+ vehicle that exhibits nearly every regrettable trend in modern automotive design. Obese proportions? Check. Urkle waistline? Check. Forgettable front end? Check. Pointlessly tacked-on fender port? Check. It’s one thing to shoot your DeTomaso because you’re drunk and it won’t start… this one looks like it should euthanized out of sheer mercy.

The Department of Transportation’s budget has been released [PDF here], and it includes (among other things):

a six-year, $556 billion surface reauthorization plan to modernize the country’s surface transportation infrastructure, create jobs, and pave the way for long-term economic growth. The President will work with the Congress to ensure that the plan will not increase the deficit.

But, the WaPo’s Ezra Klein points out

Traditionally, the underlying law — the Surface Transportation Assistance Act — was funded by increasing the gas tax. And when I say “traditionally,” I mean beginning with Ronald Reagan in 1982… if the administration is going to duck the fight on reconnecting the Surface Transportation Act and the gas tax, it’s hard to see this proposal getting funded and passed. The House GOP isn’t lockstep against infrastructure investment, but they do seem to be lockstep against new revenues. Plus: The gas tax was a sensible and smart way to fund improvements in transportation infrastructure. That’s why even Reagan signed onto it. It’s disappointing to see Bush’s irresponsible and ideological rejection of it become bipartisan policy.

Hear, hear. One of the reasons raising the gas tax is “sensible”: it makes the market more likely to play ball with President Obama’s goal to get a million plug-in electric cars on the road by 2015. Another: it makes CAFE wrangling far less fraught with drama. In fact, the only downside to raising the gas tax is that it’s unpopular. Oh well…

Despite launching a frothy IPO, EV maker Tesla’s net loss nearly tripled last year, losing more than $154m compared to a $55.7m loss in 2009. Total revenues were up nearly $5m, but only due to a nearly $20m bump in “development services” income. Revenue from “automotive sales” was down by around $15m. R&D costs skyrocketed from $19.3m to nearly $93m, while “selling, general and administrative” costs doubled to $84m. Still, CEO Elon Musk is all optimism in the firm’s press release, crowing

We are very pleased to report continued revenue growth, improving margins and a steady progression in our Roadster and powertrain activities,. Our powertrain team delivered solid results, with an increase in orders and record deliveries of battery packs and chargers for the Daimler Smart fortwo electric drive, the completion of our development program for the Daimler A-Class, and the commencement of the phase 1 development program for the Toyota RAV4 EV.

Musk noted that the firm is on-track to start delivery of its forthcoming Model S sports sedan in mid-2012. It had better be, because Tesla’s clearly not going to sustain itself on Roadsters.