Why do we get the feeling that Chrysler’s giant front-page ad in the New York Times isn’t sending the message Chrysler thinks it is?
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Posts By: Edward Niedermeyer
In order to build the Chevrolet Sonic subcompact in America, the UAW agreed to a deal in which Tier One workers earning $28/hr could be forced to take a 50% paycut to keep the Sonic profitable for GM. Because the union membership never voted on the deal and can not strike against it, the agreement has rubbed salt in the wounds opened by the two-tier wage system. Some 40 percent of Tier One workers at the Orion Township plant where the Sonic will be built were supposed to be bumped to Tier Two, but thanks to strong truck sales, the Freep reports that all of the workers facing a cramdown have been able to transfer out of Orion and keep their Tier One status.
nearly 470 of Orion’s 1,100 first-tier workers have accepted GM’s offer to transfer to Flint, which is adding a third shift by the third quarter to help build heavy-duty pickups, the person familiar with the planning said. Another 71 have elected to stay at other factories where they’ve worked while Orion was idled to retool.
That means the rest of the first-tier workers at Orion will be able to return to the factory at their original pay.
And the good news keeps on coming: the NLRB appears to have rejected the complaints filed against the UAW by its members, and GM’s profit-sharing bonuses are said to be the biggest in the company’s history. In a few months, the UAW appears to have beaten back one of its biggest challenges since the bailout. Of course, if HD Pickup demand declines, the workers who transferred to Flint will be looking for work again, and they may be forced to accept wage cuts to go back to Orion. Meanwhile, the two-tier system will likely continue to create tensions on shop floors around the country. For now though, it seems the crisis has passed… just in time for a new negotiating session.
Between Nissan’s Esflow concept and this BMW Vision ConnectedDrive concept, it’s becoming pretty clear that “clean fun” is the theme of the forthcoming Geneva Auto Show. But BMW isn’t just signaling the production look of its EfficientDynamics sportscar… the Vision ConnectedDrive also demonstrates BMW’s dedication to managing the coming information overload created by ever more technologically-dependent automobiles. Autocar reports:
BMW knows that the day is rapidly approaching when on-board sensors will deliver so much data to the driver that innovative ways are needed to present the information so it can be absorbed and acted upon quickly.
Intended to replace the conventional instrument cluster, the next-gen HUD will display info like road speed and sat-nav directions in three-dimensions.
This tech allows different information layers to be superimposed on top of one another, in turn allowing the driver to display the required data in the foreground, while ghosting less significant info into the background.
By providing this ‘optical depth of field’, BMW reckons it can provide the driver with multiple additional information sources without having to redesign a car’s fascia to take an additional display screen.
Just another step towards the day when Graphical User Interfaces become as important to cars as styling and performance.
[UPDATE: Welcome Instapundit readers!]
Forget the plural of Prius… what do you call a Prius that’s this confused? A transvestvolt? Or, as the Michigan plates indicate, is this more of a case of automotive Stockholm Syndrome? Or, perhaps we’re looking at Batesian mimicry at work? Either way, this is a new one… [courtesy: evchels.wordpress.com]
This ad, for the Chevy Camaro, was the most-watched spot during the Super Bowl, pulling in 119,628,000 sets of eyeballs according to the ratings agency Nielsen. A Chevy Cruze ad took second place in the “most-watched” category, and Chrysler’s much-chattered-about 200 spot tied for fourth (with 5 other spots, including one for Bridgestone Tires), with 17.565m viewers. In short, cars and car-related products not only accounted for many of the ads, they managed to snag the time slots where the fewest people were taking bathroom breaks or grabbing more bacon-wrapped buffalo wings. But remember, there’s more to effective advertising than merely drawing eyeballs…
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Let’s get something perfectly clear: if you’re spending good money to bring back a legendary Italian sports car brand like DeTomaso without aiming to capture the essence of the photograph above, you’re doing it wrong. Period. If, on the other hand, you’re bringing back the DeTomaso name in order to sell
a premium large crossover, dubbed SLC (sport luxury car) that would be a rival to cars such as the BMW 5-series GT and Lexus RX-450h,
you need to go rethink your entire perspective on life. Or at least find a new business. Tragically, this is exactly what former Fiat marketing executive Gian Mario Rossignolo is doing. DeTomaso. Crossover. DeTomaso. RX450h. DeTomaso. Luxury CUV. Haven’t lost your mind yet? Hit the jump for more claw-your-eyes-out details.
What do Dodge and Hyundai have in common, besides a Mexican Accent? They’ve both just unveiled large, V8-powered, rear-drive sedans at the Chicago Auto Show. I realize the whole “who would have thought Hyundai would be here by now” storyline may be getting a bit played out by now, but seriously, who imagined that Hyundai would be slinging a 429 HP rear-driver boasting a V8 with specific output of 85.8 HP/liter? Not this blogger. Of course, because the 2012 Dodge Charger SRT8 offers an extra 1.4 liters of displacement more than Hyundai’s new “Tau” 5.0, it makes a hefty 465 HP and 465 lb-ft of torque to the Hyundai’s 429 HP and 376 lb-ft… but then the big Hyundai beats even the 370 HP Charger R/T on fuel economy, getting 17/26 MPG. Oh, and the two cars couldn’t look more different either. The question: which will America prefer?
Back in October, a firm called DBM Energy announced that an Audi A2 fitted with one of its “alpha-polymer” (lithium-metal-polymer) batteries would drive 600km without stopping to recharge or swap batteries, a claim that caused TTAC’s Martin Schwoerer (and others) to sit up and take notice. Schowerer noted
There is nothing new under the sun. You can expect battery capacity-per-weight-unit to expand by around 10% per decade, by incremental improvement. Maybe more. Don’t put your money or stake your rep on anything supposedly revolutionary. There is no way a small four-seater electric can do 600 KM non-stop with one set of batteries (with a $500k fuel cell system: yes, but that’s something else).
Then, days later, the trip was made, and DBM’s battery was hailed as having powered the “Miracle of Berlin.” Of course, Schwoerer pointed out that there were a number of unresolved issues with the stunt, including
DBM Energy GmbH is a mailbox company.
DBM’s website states as contact a non-registered entity named DBM Headquarters, which is located in a smallish office building. In that office building, there are several small-sounding firms such as a long-term storage company, a fire-extinguisher company, and a “battery-service” company.
When companies with no reputation defy the expectations of everyone in the EV business, skepticism is going to take hold. Especially when the car in question burns to a crisp shortly after its record breaking trip.
One of TTAC’s headlines yesterday asked a provocative question: Does Speed Save? The question came from a “study” by High Road Automotive Research, which posited a common-sense thesis: higher speeds inspire higher reaction times, theoretically keeping drivers safer. The unique approach to the relationship between speed and safety is what caught our eye… but what we should have been looking at were the numerous clues hidden in the report that show the whole thing was a big joke. The Sydney Morning Herald reports High Road isn’t an actual group, and that
The paper – penned by a bogus research team including authors Jeremy James, Clark Hammond and Richard Mayson – suggests that encouraging speeding on our roads makes for better drivers.
Going back through the report is more than a little embarrassing. The report acknowledges the support of researchers with names like
Mr. Brian Vitara, Mr. Gary Benz, Mr. Garuda Matraman, Mr. Grant Dodge, Mr. Gary Alpha and Professor James Romeo
Oy vey. Our apologies to our readers for presenting the “report” as at all legitimate (at least we weren’t the only ones), and raspberries to the jokesters behind High Road (Top Gear Australia denies involvement). Thanks to commenter Kiwi_Mark_In_Aussie for bringing the spoof to our attention.
Rather than bringing back the long-running Z28 label for its new top-of-the-line Camaro, GM has reached back even further into the history books for an even more prestigious heritage label: ZL1. GM’s presser (more here) for the 6.2 liter supercharged, 550+ HP, Brembo- and Magnetic Ride Control-equipped ZL1 explains:
When the muscle car war was at its peak in the ’60s, enterprising and racing-minded dealers did everything they could to get more powerful cars from the factory. Some Chevrolet dealers discovered that the company’s special order system known as COPO – the acronym for Central Office Production Order – could be used for higher-performance powertrains. It was intended for dealers to place custom orders for things like special paint packages for fleet vehicles, not building factory hot rods. Nevertheless, Camaro-hungry dealers used the system to request larger, 427-cubic-inch engines and other equipment that wasn’t available in regular-production models.
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What happens when Nissan re-imagines its Leaf EV’s internals into a “sports car of the future,” inspired by its long line of Z cars? You’re looking at it. Nissan will show this Esflow concept at the Geneva Auto Show, and, based on the reaction it receives, they’ll consider a production model. Though it uses Leaf electronics, the Esflow is being presented on a “bespoke” RWD platform, with a pair of electric motors driving the rear wheels. And the Leaf’s battery was likely improved upon for this concept, as Nissan claims about 150 miles of range and a sub-5 second 0-60 time.
In an apparent response to a report detailing the challenges facing President Obama’s goal of getting a million plug-in vehicles on the road, the DOE has released its own report [in PDF here] arguing that the goal is, in fact, achievable. The main thrust of the argument is encapsulated in the table above,
Reaching the goal is not likely to be constrained by production capacity. Major vehicle manufacturers have announced (or been the subject of media reports) that indicate a cumulative electric drive vehicle manufacturing capacity of over 1.2 million vehicles through 2015.
Ipso-freaking-facto. Done deal, right? Er, no. After all, GM has not confirmed that it will try to build 120k Volts starting next year. In fact, the Bloomberg story cited by the DOE actually says
GM now is working with suppliers to raise 2012 capacity from an earlier target of 60,000. It may not build that many if parts aren’t available or demand isn’t strong enough… Randy Fox, a GM spokesman, declined to comment on production plans. He said he didn’t know how many people have ordered a Volt or how long they will have to wait.
But hey, that sounds good enough for, well, government work. What with Obama’s policy apparently relying on the Volt to make up about half of the volume of plug-ins needed to meet his million-by-2015 goal and all. Meanwhile, Fisker has delayed production of its first car already, and has no in-house manufacturing experience, making its leap from 0-50k units over the next two years more than a little improbable. As for the prospect of Think’s City EV (proud recipient of NHTSA’s first EV recall) selling 20k units considering it’s starting pricing at $34k-$40k (for a tiny, 100-mile-range BEV), well, we wouldn’t bank on it. EV production numbers have consistently been optimistic, and are continually being revised (typically downward). Using them as evidence of the attainability of a political goal seems like a recipe for a one-way trip to “the trough of disappointment.“
[Ed: With today’s news of NHTSA’s investigation results, we thought we’d look back at TTAC’s coverage of the Toyota Unintended Acceleration scandal.]
The Toyota Unintended Acceleration Scandal of 2010 was a curious beastie of a media phenomenon. Shortly after I started writing for TTAC, NHTSA opened an investigation into Toyota Tacomas because, as the Center for Auto Safety’s Clarence Ditlow put it,
If there were truly human error, there would be a proportional distribution across models. It’s very difficult to explain how some makes and models have higher numbers of complaints than others absent some flaw in the vehicle.
Fresh as I was to writing about the world of cars, I was sure I had the story dead to rights. I had seen this movie before, when my father told me his epic Parnelli Jones Unintended Acceleration story. Dad had even killed the the family pickup’s engine at a traffic light to prove it… and I knew how bad the brakes in the old Ford were (but that’s another story). Absent a better explanation than mere statistical likelihood, I knew there was only one cause for this problem. With a level of confidence that seems totally at odds with subsequent events, I concluded by suggesting that
the Detroit Free Press and Motor Trend blog, are trying to resuscitate the [Audi 5000] media frenzy, only this time Toyota’s to blame for people mistaking the accelerator for their brake pedal… If a TTAC reader out there has a Tacoma, perhaps they would do us the honor of standing on the brakes while mashing the accelerator for a few seconds. This should prove fairly simply that “unintended acceleration” is possible only when you are not actually on the brakes.
It was that simple… wasn’t it?
A recent report from High Road Auto Research [full report in PDF here] finds that
It has been consistently found that the higher a vehicleʼs travel speed (even when driving at or under the legal limit), the greater the focus of the driver on their surroundings. The increased perception of danger triggers an increased endocrine reaction within the brain. This, in turn, forces the individual to play closer attention to objects in motion around the vehicle. Even relatively small changes in vehicle speed can result in substantial increases in spatial acuity and response time.
On the surface the report seems to be trading in truisms: after all, who would argue that higher speeds don’t trigger faster stimulus responses in drivers? But how does that apply to the real world of highway safety legislation and speed limits?
GM is leveraging the strong growth of its Buick brand to bring back a technology that might otherwise have ended up on GM’s discard pile: the mild hybrid, or as it’s now called “e-assist.” The updated version of the old BAS mild hybrid first debuted as the base engine option on the 2012 Buick LaCrosse, and now GM has included the stop-start system as an optional drivetrain for the Buick Regal. Here’s the weird part though: in the larger, heavier LaCrosse, the system provides 25/37 MPG, while in the more-efficient Regal it returns a mere 26/37. Given that the two vehicles could already be better differentiated, the fact that Buick’s engineers weren’t able to squeeze more efficiency from the Regal e-assist is a bit disappointing. Still, GM’s strategy of addressing its hybrid shortcomings by attaching its hybrid hopes to its fastest-growing brand seems like a solid one. Who would have seen Buick as The General’s hybrid standard bearer just a few short years ago?
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