
Demographics, marketing, and public perception don’t play nicely together very often. Consider, if you will, the oft-repeated factoid that the GMC Yukon Denali customer base is better-educated and earns more income, on the average, that the equivalent Cadillac Escalade customer. The same was reportedly true for the previous generations of the Toyota Land Cruiser and Lexus LS400, respectively. People who are habituated to weath and success tend to be remarkably resistant to lifestyle marketing, celebrity tie-ins, and marble tiles on showroom floors.
The rather handsome little five-door you see above is, of course, a Lexus CT200h, which is more or less a Lexus Prius. There is a sported-up version of the CT200h, called the “CT200h F Sport”, and there is a sported-up version of that, yclept “CT200h F Sport Special Edition”, or “CTFSSE” for short. It rings the cash register for $37,995, and represents the very apex of Lexus compact hybrid ownership. It’s also $1,530 cheaper than the apex of Toyota compact hybrid ownership, the Prius Plug-In Advanced, which costs $39,525.
Which brand — Toyota, Lexus, or Prius — is the real premier entry into this market?
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