Jaguar has commissioned a Sixties-inspired F-Type Heritage 60 Edition to celebrate the E-Type’s 60th anniversary. While diamonds are customary on this occasion, the automaker has instead dipped into the E-Type’s palette for its Sherwood Green tone, a color not offered since the 1960s.
Acura has unveiled the 2022 Acura MDX, peeling back the curtain on the latest iteration of the luxury SUV with its most dramatic redesign in 20 years. For a brand more reliant on technology, Acura’s new flagship model is daring if not somewhat fearless in its appearance.
Sporting an all-new platform and chassis, the MDX also has new sheetmetal.
Aptly nicknamed Godzilla, Ford’s massive new 7.3-liter V8 pushrod engine that debuted last year in the 2020 F-250 is now available in crate engine form from Ford Performance Parts.
ZeroLabs Automotive is re-engineering 1965-77 Ford Broncos as electric vehicles, with the mantra of “the past we love” and “the future we need”. Net-zero emissions aside, Hawthorne, California’s latest tech start-up, ZeroLabs envisions themselves as the savior of tens of thousands of classic cars that would otherwise be rendered obsolete and left behind.
Environmental activist Jamie Henn, and his firm, Fossil Free Media, are attacking advertising and PR agencies that work on oil industry accounts. Their initiative, Clean Creatives, is designed to shame some of the world’s largest PR and ad agencies in hopes that they will resign.
“We want to get PR and ad agencies to stop working with the oil industry because they are spreading misinformation about climate change and lobbying action to address the crisis,” said Henn. “Our reliance on fossil fuels is driving global warming which will have serious impacts on our environment, health, and economy.”
The Steed 5 pickup, Haval H1 five-door SUV, and the Renault Kwid five-door compact, all achieved poor levels of adult and child protection in crash tests conducted by Global NCAP and AA South Africa yesterday.
Lo and behold, a year after the Dodge product planners cooked up the gold paint scheme for the 50th-anniversary limited edition of the Challenger, we have an encore. The metallic color will reappear on the 2021 Challenger T/A, T/A 392, SRT Hellcat, and SRT Hellcat Redeye.
SEMA, the Specialty Equipment Market Association, has released its Fall 2020 State of the Industry report, which denotes the health of the automotive aftermarket despite the disruption caused by COVID-19. This report provides companies with the information needed to make good business decisions, not to put a positive spin on a time of uncertainty.
Ford Super Duty sales increased by 7.5 percent in November, while the F-series sold 713,325 trucks, 195,000 more than Chevrolet and GMC combined to capture the title of America’s best-selling pickup for the 44th straight year.
Meanwhile, the Ford Transit, America’s best-selling van, sold 9,917 units, 13.9 percent over last year, and a 70-percent increase in commercial sales for the month. Outselling its nearest competitor by 41 percent, Ford now holds a 31-percent share of the full-size van market.
Zero to sixty in 3.8 seconds, or 0.3 seconds faster than the outgoing version, the 2021 Jaguar F-PACE SVR is also said to be 2 mph faster, with a top speed of 178 mph. The real question is where outside of Iredell County, North Carolina, scene of NASCAR racer Kyle Busch’s infamous 2011 speeding ticket (128 mph in a 45 mph zone), could you get anywhere near those limits?
Ford has hired Suzy Deering as global chief marketing officer to help execute its plan to unlock customer and company value. Deering will join Ford as head of Global Marketing on January 4, 2021, from worldwide and North America CMO at eBay for five-plus years.
Deering will succeed Joy Falotico as Ford CMO. The company previously announced that Falotico, who has been managing both marketing and the Lincoln brand for the past three years, will be dedicated solely to her role as president of the Lincoln Motor Company, Ford’s strategically important and growing luxury vehicle brand.
Acura will reveal the 2022 Acura MDX on December 8. America’s best-selling three-row luxury SUV gets its most dramatic redesign in 20 years. Bolder inside and out, Acura’s new flagship model is claimed to be the most performance-focused, technologically advanced premium SUV in the company’s history.
Forget all you’ve heard about Millennials (24-39 years old) and their disdain for automobiles. COVID-19 has changed that, as 31 percent of those without a car intend to buy one in the next six months, and 45 percent of them are Millennials.
EY, a global leader in assurance, tax, strategy, and consulting services, and a member of Ernst & Young Global Limited, issued their 2020 EY Mobility Consumer Index, surveying over 3,300 consumers across nine countries. Thirty-one percent of the respondents who don’t own a car plan to buy one in the next six months, while 20 percent that already own a car say they would be open to buying another vehicle. Both groups said that one of their principal reasons to purchase is the pandemic.
The National Auto Body Council announced the award winners in their first NABC Rides for a Reason Virtual Car Show. At this event, NABC member auto body shops, their employees, and enthusiasts had the ability to put their rides on display in a virtual format.
The show included top cars, trucks, and motorcycles from member shops, car clubs, and individual owners. Winners were selected by celebrity automotive judges. Proceeds from the event are being used to support the NABC’s mission to change and save lives. Recycled Rides, First Responder Emergency Extraction, and its Distracted Driving Initiative are among the NABC’s programs. (Read More…)
I, Jason R. Sakurai, literally grew up in a dealership, with a father that nurtured my automotive interests. Following grad school, I was recruited by General Motors, leaving Phoenix for the Motor City.
Managing 21 dealerships in GM’s San Francisco Zone, I later moved to Nissan, and then Mazda. Eschewing corporate life, I sold ad space for Four Wheeler Magazine, then did TV for the National Hot Rod Association as Director of Sales. ESPN’s buyback of my inventory prompted me to start Roadhouse Marketing, a marketing, advertising, and PR firm dedicated to the automotive aftermarket and outdoor industries.
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