Ford were mighty relieved when it managed to off-load it’s British marques, Jaguar and Land Rover, to Tata. Now after 1 year and 9 months of ownership, causing the normally profitable Tata Motors to fall into a £41 million pound loss and falling sales, how do you think Tata are feeling about the purchase of JLR? Sad? Depressed? Suicidal? According to steelguru.com, Ratan Tata is surprisingly optimistic.

If we assume that the global meltdown is a phenomenon that will be over in the near term, I think we will look back and say that these are very strategic and worthwhile acquisitions. There were many questions raised regarding whether these two large acquisitions Corus and JLR are worthwhile and whether the prices were right in terms of being at the top of the market, virtually. My view on that is that if you want to buy a house and that house is of a particular value, then it may not be there if you wait

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After the 1 series, BMW pretty much committed themselves to the smallest car, because it was the smallest number, they were going to make under the BMW marque. Or did they? You see, there is actually another number lower than 1 and BMW plan to release a series of cars based on that number. Now we’ve known this for some time, but Car-Chat.info put forward a very real scenario. Since the 0 series will be smaller than the 1 series, that means it will go head to head with BMW’s other marque, the Mini. Now, one could be optimistic and say that 2 cars under different brands could grab a bigger slice of the market or, one could be realistic and say that cannibalisation is afoot. BMW aren’t stupid, which brings forward the very real possibility that BMW could phase out the Mini brand. At top production rates, Mini produce 240000 vehicles a year. That’s niche levels. And who wouldn’t want a BMW badge instead of a Mini? Yes, there may be a few “Italian Job” fans upset and a couple of “Germans kill iconic brand” headlines in the UK gutter press, but when you think about it, it kind of makes sense. At least as long as a front-wheel drive BMW doesn’t strike you as too blasphemous (and BMW doesn’t seem to have a problem crossing that Rubicon). So now TTAC posits a question to the B&B: Does the world really need Mini? Are we hanging onto a brand which doesn’t fit viably in the today’s market?  Or is an FWD BMW the real mistake?

While Ford are making some headway in North America, their real Western Hemisphere focus is on the growth market of Brazil. Bloomberg reports that Ford will invest 4 billion Brazilian Reals (that’s $2.3 billion to you lot, I only deal in UK pounds) on Brazilian production capacity. Naturally, Ford aren’t doing this alone, the Brazilian government are offering the usual (as yet undisclosed) state and federal tax breaks to Ford. The investment will add to Fiesta capacity at the Camacari factory and help modernize the Troller plant that builds utility vehicles. Ford’s Q3 pretax profit in South America fell nearly in half to $247 million, as revenue dropped 22 percent to $2.1 billion. Though Ford blames currency issues for the drop, soon-to-expire government incentives have been keeping the Brazilian market afloat. Maybe it’s not “Fiesta” time yet.

UBS has cut Fiat’s rating from “buy” to “neutral”. UBS cites its cautious views on car demand in Europe and Brazil as well as heavy trucks and machinery, the areas in which Fiat are strongest. UBS notes that Sergio Marchionne’s grand scenario of spinning off Fiat’s auto division is still the company’s goal, and PSA Peugeot-Citroen as a “likely candidate”. In the near term, UBS thinks that Fiat’s market share price of €10 per share is fair, as a consolidated manufacturer. Another reason why UBS cut Fiat: Chrysler. The article finishes with a stark warning that the “value of Chrysler to Fiat has been cut to 1 euro from 2 euros.” In the interest of fairness, we shouldn’t listen too much to the stock market as these are the same people who proclaimed that the banking sector was in rude health, right up until they asked for a bailout, catching the market “by surprise”. Especially considering Sergio Marchionne is the non-executive vice chairman of UBS’s board of directors. These caveats aside though, it’s important to note that Chrysler has realistically gotten Fiat no closer to the magical 5m annual sales number it needs to spin off its auto business, nor has it added real value. And Marchionne is apparently eying up PSA as the next target in his mad march to world domination. What a gas.

One of the most overlooked arguments during last year’s bailout debates was the fact that America’s automotive industry was not under threat. Sure, a few companies based in Detroit were panhandling at death’s door, but so-called “import brands” have been closing the gap in terms of Americans employed for years. And America’s transplant auto industry is continuing to grow. Even as the Detroit firms have slimmed down their North American manufacturing footprints, foreign firms are moving ahead with American and NAFTA-area plants despite the economic downturn. Not only do these moves signify possible new jobs, they also represent a long-term bet on the fundamental strength of the US economy.
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Want to do your bit for the environment, like ride a bike or take the bus? You loser! Buy an Audi instead! [headline explained here]

GM Europe’s head, Nick Reilly, has suggested that the job losses at Vauxhall UK may not be as bad as was feared. Before GM did a U-turn with the sale of Vauxhall/Opel, Magna agreed with Vauxhall to cut 800 jobs, no forced redundancies, and keep the Luton and Ellesmere Port plants open. Then, GM realised they liked Vauxhall/Opel so much, they kept the company and put its European operations back at square one. So far, with “New GM” in control, the results can be summed up in 4 words: Annoyed the German government.

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Reuters reports that Aabar Investments is considering increasing their stake in Daimler AG from 9.1% to 15%. Aabar is already Daimler largest shareholder and this move, should it happen, will further cement this position. The Abu Dhabi investment fund paid $2.7 billion for the 9.1% stake when the share price €20.77. Since then, the share price of Daimler has rocketed 77% and on the news of Aabar mulling a bigger stake, the share price rose by 4.4% to €35.81 per share. Daniel Schwarz, an analyst with Commerzbank AG said “It’s a positive signal that a large shareholder is showing a long term commitment”. But the strength of the fund’s love for Daimler doesn’t just extend to this increased stake.

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Renault may be about to learn the folly of buying into a Russian company with close ties to the Russian government instead of establishing a presence of their own. Renault recently took a 25% stake in Avtovaz and things have gone from bad to worse. Avtovaz cut its staff by 25% and is now teetering on the brink of bankruptcy. Which is why Russia’s deputy prime minister, Igor Shuvalov, on Sunday said “If the Renault-Nissan alliance wishes to increase its participation to the point where it takes control, Russia will not be against it,”. He then went on to say “we will have to go to other potential partners and investors,”. These are the words which Renault should pay close attention to.
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The Detroit News reports that Senator John McCain (remember him?) has declared Chrysler unlikely to survive. Mr McCain, who was serving as grand marshal of the NASCAR Sprint Cup series race at the Phoenix International Raceway, even went as far as to argue

No, I don’t think we ever should have bailed out Chrysler and General Motors. We should have let them go into bankruptcy, emerge and become viable corporations again. It was all about the unions. The unions didn’t want to have their very generous contracts renegotiated so we put $80 billion into both General Motors and Chrysler, and anybody believes that Chrysler is going to survive, I’d like to meet them.

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Senator Corker, rest easy: the imports have your back. Tennessee-based Saturn may be shutting down, but Nissan is bringing the manufacture of their electric car, the Leaf, to Smyrna, Tennessee. Nissan made the announcement today as Rutherford County commission member voted to approve the funds required for the project. Under the scheme, Nissan will get $2.5 billion for the project plus a tax holiday of 20 to 40 years. In return, Smyrna will receive, up to, 1300 full time production jobs. That works out to be about $1.92 million per job. Not to mention a drop in tax revenue for the state. Let’s hope this Leaf is attached to an evergreen project and not a deciduous one.

Reuters reports that Japanese manufacturers are running scared from Hyundai-Kia. A combination of a rising Yen and South Korea sealing more and more free trade agreements with other countries has helped Hyundai-Kia immensely. Of course, copying Toyota’s business model of building reliable cars at affordable prices has helped greatly, too. All this momentum from South Korea is getting Japanese car executives a little bit nervous. “I think there’s a sense of crisis in the whole (Japanese) industry,” Toshiyuki Shiga, chief operating officer at Nissan Motor. “Whether you take the Free Trade Agreements or foreign exchange policy, I get the impression that South Korea is tackling things well.”

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There’s all kinds of controversy over what makes a car “green” and what doesn’t. Some point to size and efficiency, crucifying Hummers and full-size trucks as criminals against the planet. Others point to lifecycle greenhouse gas emissions, battery-component mining pollution and other less-obvious measures to excoriate hybrids. In any case, TTAC’s scientific department isn’t well-funded enough to issue a comprehensive report on the subject. Forbes may not have tested cars itself, or dug into true “dust-to-dust” footprints, but it’s gone ahead and published a list of “America’s Dirtiest Vehicles” anyway. Let’s take a look, shall we?

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Although Toyota was a 50% stakeholder in the NUMMI facility in Freemont, California, it may end up carrying 100% of the closure costs. The LA Times reports that Liquidation Motors, the company which took over GM’s assets won’t fund any of the severance pay or other expenses to the closure of NUMMI. “Motors Liquidation is not contributing at all” (to the closure costs), said Tim Yost, a spokesman for Detroit-based Motors Liquidation Corp., “We don’t believe there will be a requirement for us to do so.” Paul Nolasco,  a Toyota spokesperson in Tokyo said that “Although we cannot provide any figures at this time, it is something for which we plan to make allowance in our earnings report.” Toyota was planning for a smaller-than-expected loss for this financial year, and the addition of these extra costs (should they happen) will affect the company and its stock price. On the other hand, it also puts Toyota in the exact same boat as the American taxpayers.