For all intents and purposes, a Porsche sports car is the very definition of luxury; an indication that there's another car in the garage for the daily to and fro. By default, this significantly limits the brand’s potential audience. And no matter how lucrative it may be, no matter how pure the brand’s following, watching competitors reaping the benefit of additional markets is no easy job for an auto exec. In fact, it was only a matter of time before the German automaker bucked against its self-imposed limitations and tried something different.