Posts By: Matthew Guy

By on December 12, 2017

[Image: Audi AG]

Like an overspending spouse whose partner has commanded they sell their toys to pay off debts, Volkswagen put all its options on the table earlier this year in a bid to raise some cash.

After mulling a sale of Ducati during the darkest days of Dieselgate, VW now plans to hang on to the brand. Recently taking action to curb costs and cut red tape, chief executive Rupert Stadler said the company is “gradually increasing our financial and organizational leeway.” Sounds like VW has found a few more coins amid the couch cushions.

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By on December 11, 2017

The standard Volkswagen Jetta rarely sets any hearts aflutter, given its sensible and sober styling and insomnia-curing interior. However, it is the marque’s bread-and-butter — its best-selling nameplate by many orders of magnitude, so mention of a redesign deserves notice.

Set to be shown at the Detroit show in January, it’ll likely launch as a 2019 model with new sheetmetal riding on the company’s MQB platform. Images that have surfaced around the ‘net seem to suggest a machine that’s sleeker and more expressive than today’s Jetta.

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By on December 11, 2017

2018 Honda Clarity Plug-In Hybrid

Later this week you’ll be reading about my exploits in a couple of alternative energy vehicles — the next-generation Nissan Leaf and Honda Clarity Plug-in Hybrid. Yes, dear reader, even this truck-loving rural boy can understand the need for companies to develop machines that don’t burn dead dinosaurs.

Surrounded by plug-in hybrids, battery-electric vehicles, and even a couple of hydrogen fuel cell cars, it got me thinking – what’s the most likely bet as the power source of the future?

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By on December 6, 2017

2018 Hyundai Elantra SE

This Korean automaker has been known since the dawn of time as a purveyor of value-packed cars, making a name for itself by offering machines comparable in price to its competition but stuffed to the gunwales with features for which The Other Guy charged extra.

Hyundai introduced the Elantra nameplate about 20 years ago and has since taken it through more styling iterations than Mickey Rourke — frequently, and often dramatically, updating its looks. The current model went on sale a couple of model years ago and continues to pack ‘em in with valuable features at a cut-rate price.

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By on December 4, 2017

Cadillac Championship edition

After overseeing the introduction of the “Dare Greatly” campaign, a move of company HQ to tony Manhattan, and an ad spot touting Super Cruise during the MTV Video Music Awards, Uwe Ellinghaus is resigning from his post as head marketing honcho at Cadillac.

Tapped by Caddy chief Bob Ferguson in 2014, Ellinghaus arrived at the luxury automaker after a stint at Montblanc International and, prior to that, nearly 15 years at BMW.

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By on December 4, 2017

2019 Lincoln Nautilus

On Friday, our intrepid Managing Ed brought us a yaffle of photos from the L.A. Auto Show, wearing out the soles of his shoes in the process. From Ascent to Wrangler, there was plenty of new metal on display in the City of Angels.

What caught your eye at the show?

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By on December 2, 2017

2018 Ford F-150 , Image: Ford

With a single month remaining in 2017, automakers are ramping up sales efforts in the hopes of finishing the year on a high note. At this time of year, most stores deploy all the tools in their arsenal, from magical incentives to generous trade-in values, in a bid to compete with consumer dollars generally spent elsewhere during December.

The preceding month was solid but not stunning, leading some to openly wonder if this’ll be the first year since the Bankruptcy Days that total industry sales will be a few units less than the previous 12 months.
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By on December 1, 2017

REDS Exterior

Former BMW Group design honcho Chris Bangle has been tagged by a Chinese firm to design an electric car for its Redspace Project, a venture bent on creating an EV for urban environments.

The result is, um, unique. Although it is, to this author’s jaundiced eye, no worse than a BMW 7 Series from the 2002 model year, a car which was apocalyptically ugly even when compared to a large goiter and an offense to any human blessed with the gift of sight.

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By on November 30, 2017

Lincoln Ad Screencap

Another day, another chance for this author to write about the Lincoln brand. This time, we learn of the company looking outside the WPP ad agency for help marketing its new Lincolns.

The Glass House is not ditching its longtime partner. Instead, it’s turning to the Wasserman Media Group and their Laundry Service ad shop based in New York to handle social media for a new campaign for the redesigned 2018 Lincoln Navigator SUV.

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By on November 30, 2017

2018 GMC Yukon Denali Ultimate Black Edition.

Yesterday, GMC unveiled the 2018 Yukon Denali Ultimate Black Edition, billed as an “exciting new package” featuring the very best in premium GMC styling and attributes.

That’s excellent marketing-speak, but we all know why there is suddenly an uber-Denali: the regular one just isn’t good enough for the school drop-off line anymore.

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By on November 29, 2017

2019 Lincoln Nautilus, Image: Ford Motor Company

The tens of readers who follow my bleatings here on TTAC (Hi, Dad!) may recall my fondness for the Lincoln brand. Having spent my own hard-earned Canadian dollars on two of them, plus encouraging other family members to do the same, I would be lying if I said I’m not rooting for the brand to once again plant its feet firmly in the minds of its target demographic.

For me, the disarmament campaign started when Lincoln began abandoning real names in favor of an alphanumeric (minus the numeric) naming scheme. Turns out, after reading a revealing Automotive News interview with Lincoln’s marketing chief, I’m not the only one who disliked it.

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By on November 29, 2017

2017 Honda Pilot LX

Yes, I know. It’s a crossover and most TTAC readers would rather be locked in a room with a rabid weasel than drive a three-row box that’s oriented towards families. The rest of the nation does not feel this way, however, with American shoppers hoovering up these types of machines at an exponential rate.

Three rows, nearly 300 horsepower, and 3.5 liters: let’s see what a base model Honda Pilot offers for just over $30,000.

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By on November 29, 2017

All-new 2018 Jeep® Wrangler Rubicon

Finally, after what seemed at times like the world’s longest striptease, the new 2018 Jeep Wrangler JL officially debuts today at the L.A. Auto Show. Our intrepid Managing Ed is live on the show floor to bring you all the details.

Until then, here’s all the official down-n-dirty, nitty-gritty details about Jeep’s new Wrangler.

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By on November 28, 2017

NISMO Festival

Not long after promising to build new spare parts for the GT-R as part of its NISMO heritage program, the company threw a big bash at the Fuji Speedway circuit in its honor. More than 150 of its cousins showed up.

This is the 20th year for the NISMO Festival, which showcases the Nissan GT-R and the NISMO brand. It’s as if someone sprinkled fairy dust on an old Gran Turismo game and it sprang to life.

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By on November 28, 2017

Lincoln Nautilus

Following up on our earlier post about Lincoln’s cryptic tweet (showing eight seconds of pavement and two seconds of half a chrome wheel), internet sleuth Chris Doane Automotive has unearthed some photos which seem to show a redesigned 2019 MKX.

Except this time around, Lincoln is – praise the pharaohs – deploying a real name. What did it select? Nautilus.

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