Like all automakers, Volvo is keen to promote itself as a cutting-edge manufacturer, and now has a new tool in its arsenal to impress tech-obsessed shareholders. Thanks to a corporate partnership with Varjo, the brand says it will begin implementing the latest in VR headsets to help streamline development. However, Volvo’s plan is more concerned with augmenting our existing realities than creating new ones.

By using Varjo’s new XR-1 headset, the automaker believes it can manufacture plausible portions of augmented reality littered with virtual obstacles and encounters that are as real to the driver as they would be to the car — without putting either in any legitimate danger. This is ultimately supposed to allow the company to effectively test real vehicles sporting autonomous hardware while subjecting living subjects to the same experience. But the full depth of these simulations has yet to be explored.  (Read More…)

Nissan Motor Co’s premium brand, Infiniti, will relocate back to Japan as part of the automaker’s commitment to restructuring its business in a post-Ghosn existence. The luxury arm was moved to Hong Kong in 2012 in order to better prepare itself for entry into the Chinese market. However, Nissan now says Infiniti needs to move closer to home in order to promote greater efficiencies and enhance collaboration with the core brand.

Considering most of the R&D work stayed in Japan and Chinese growth has been slow, representing about one-tenth the annual volume Cadillac sees in the market, this is likely wise decision. Infiniti claims it can maintain its focus on China from Japan while also prioritizing America — where it sells far more vehicles. Meanwhile, Nissan also hopes to regain control over its own operation after posting a rather ugly earnings report earlier this month. The financial hurt is expected to spill over into next year.  (Read More…)

With Audi’s TT slated to be replaced, eventually, by an all-electric model that doesn’t skimp on the performance thrills, the vehicle needs a send-off special edition. Starting June 5th, such a model will be available. However, the vehicle appears to be more of a way for Audi to test an online-only shopping model than a celebration of the outgoing TT.

Limited to 99 examples, the Audi TT Quantum Gray Edition will be sold exclusively in German using the company’s “initial pilot project for online direct sales.” (Read More…)

Despite the previous generation boasting above-average frontal crash test scores from the United States’ Insurance Institute for Highway Safety (IIHS), Jeep’s new Wrangler has earned harsh criticism in Europe and Australia. The model received a one-star European New Car Assessment Programme (NCAP) crash rating in December, followed by a similar review from the Australasian New Car Assessment Program (ANCAP) this month.

That makes it the only one-star vehicle in that particular market, which is not a position Fiat Chrysler wants to find itself in. However, as FCA took great strides in improving the Wrangler for on-road duty — including adding dual front and side airbags as standard — the dismally low score is a bit of a mystery.  (Read More…)

Months after promising a $35,000 base Model 3 in the United States, Tesla appears to have only just recently begun offering the “Standard Range” variant to the public. The vehicle comes with locked features and a 10-percent reduction in maximum range. However, most of the models milling around on public roads appear to be Standard Range Plus variants waiting on an over-the-air update to convert them into a normal SR.

Meanwhile, Tesla is looking at the Chinese market and calculating what the Model 3 will be worth there. It’s even asking Asian customers to hazard a guess as to what its base MSRP will be, claiming it has a big announcement scheduled for May 31st.  (Read More…)

Save for one article about adorable baby ducks, we’ve dumped on Nissan all week. Circumstances being what they are, there wasn’t much of an alternative.

Between a dismal earnings report showcasing a 45 percent decline in annual operating profit for the year ending in March, a forecasted 28 percent drop in profits for this year, corporate strife between the automaker and top shareholder Renault SA, and the ongoing legal troubles with former chairman Carlos Ghosn, it’s been a bad few months.

Nissan’s share price is also in decline for some strange reason, and, following a negative outlook from S&P, Moody’s downgraded the automaker’s credit rating from an A2 to an A3. That’s right, one entire notch lower. That clinches it. Nissan is officially done forever. If the 2008 financial crisis has taught us anything, it’s that you can absolutely trust rating agencies to be arbiters of the future.  (Read More…)

U.S. lawmakers are considering legislation that would require automakers to install technology on all new vehicles that would alert drivers to check for children before exiting a vehicle. If passed, the bill would require the National Highway Traffic Safety Administration to write new rules within two years mandating the introduction of “a distinct auditory and visual alert” to remind drivers to check the back seat. It also calls for a study to assess the feasibility of retrofitting older vehicles with the system.

Lawmakers claim that more than 800 U.S. children have died from heatstroke over the last two decades as a result of being left unattended inside an automobile. (Read More…)

The last couple of weeks (and, um, stories) have been awash in negative press and bad vibes for Nissan. Fortunately, mother nature stepped in to help one Florida dealership restore the cosmic balance by having a family of ducks move in.

A few months ago, a nest of ducklings hatched outside Sutherlin Nissan Orlando. They decided to stick around, creating an interesting incentive for customers. While we doubt the company would implement new dealer conditions that mandate an on-site petting zoo, it could be a novel solution to its sales woes. After all, promoting dogs worked extremely well for Subaru. Maybe Nissan can become the duck brand.  (Read More…)

According to a study commissioned by Nissan, Millennials are committed to saving the sedan in an era when crossovers have usurped much of the market. While much of the study revolves around asking people whether they’d consider purchasing a sedan in the future — something any smart shopper would say “yes” to — survey respondents also said there was very little difference in terms of customer satisfaction between crossovers and sedans.

That’s good news for any automaker that launched a bundle of new and refreshed sedans over the past few years. Can you think of one? (Read More…)

Over the last six months, automakers have announced roughly 38,000 job cuts as part of global restructuring efforts. While such things are typically part of the normal ebb and flow of the industry, the ebb could be a prolonged one as manufacturers seek ways to mitigate the high cost of tech and figure out what their businesses should look like in the 21st century.

A litany of other issues are impacting jobs. China’s economy turned out to be less stable than presumed, trade tensions have escalated in practically every major market that builds cars, and most of the developed world appears to be nearly tapped out in terms of sales growth.

As a result, analysts are growing concerned that the layoffs we’ve seen thus far are just the beginning. But they’re not the only ones. Industry insiders are also willing to admit that times are changing — and rather drastically.  (Read More…)

This outlet has frequently made light of Ford’s more imaginative mobility projects, but they’ve spanned the gamut in terms of functionality. While dressing up college students to resemble a car seat in order to test the public’s perception of autonomous vehicles was certainly funny, it also provided some meaningful R&D insight. Meanwhile, Carr-E and the automaker’s lane-keeping bed were little more than comic distractions, outperforming many of today’s hottest stand-up entertainers in terms of laughs per minute.

However, Ford’s latest project deserves to be taken more seriously. It’s both far more useful than what we’ve grown accustomed to and holds far broader implications for society. (Read More…)

Guangzhou Automobile Group, better known as GAC Motor, has delayed plans to commence sales of Chinese-branded cars in the United States. Apparently, there’s some kind of trade dispute between the the two countries that influenced the company’s decision.

However, back in 2018, GAC Motor was at the North American International Auto Show telling yours truly that it planned to ship product to the U.S. as early as the following year (as PR reps simultaneously requested we stop commenting on the faux tailpipes we noticed on several models).

Months later, GAC revised its business plan. The entry into the America market would come closer to 2020, it said. Now, the automaker claims the trade war has forced it to postpone things even further. This time, there’s no target. (Read More…)

The pickup market certainly is cutthroat. Fortunately, that fierce competition seems to work out rather well for the consumer. Less than a year after introducing the current-generation Chevrolet Silverado, General Motors is already making adjustments in a bid to boost its appeal with a broader array of customers — a necessary gambit, considering Ford’s F-150 is still the pickup sales king and Ram’s well-praised 1500 has displaced the Silverado as the runner-up.

For 2020, Chevy’s Silverado gets much of the new tech that was previously introduced for HD models, plus wider availability of the desirable 6.2-liter V8. As a result, the Silverado will offer customers the most towing capability of any light-duty pickup, at 13,400 pounds.  (Read More…)

Not everyone was enthusiastic about Toyota’s decision to co-develop its Supra with BMW. As an icon of the brand, some complained that Bavarian involvement sullied what should have a been a purely Japanese automobile. We wouldn’t go that far (though certain telltale signs of BMW’s hand come off as slightly off-putting). Still, an interior that borrows heavily from the Z4 is hardly a major issue, especially since everyone knew they’d be platform partners going into this.

As well, partnerships can bring advantages. In addition to actually resulting in the car being built, Toyota’s relationship with the Germans means an engine that miraculously makes more power the second you place it on a dynamometer. (Read More…)

While it’s difficult to muster sympathy for giant corporations, the trade war current raging between the United States and China has left many stuck in an industrial limbo. Automakers want a bigger slice of the global market, but putting your eggs in either country’s basket will result in repercussions from the other.

We’re not saying this to promote some kind of commiseration for multinational companies; rather, it’s simply to remind everyone of how the auto industry has to conduct its business. Frequently, carmakers must play both sides. Toyota, already one of the world’s largest automakers, knows this better than anyone, and new documents shed light on some of the cloak-and-dagger aspects of maintaining its high-volume position.  (Read More…)