In case you’ve just exited a 60-year coma or immigrated to this country without any prior knowledge of it, Americans have a fondness for pickup trucks. So do automotive manufacturers. Last month, the average selling price for full-size pickups was $47,393. For General Motors, that translates to about $11,000 in profit for each truck sold — but the ceiling is even higher. Two years ago, Ford was rumored to be making $13,000 on each F-Series sold and its domestic competitors weren’t far behind.
Meanwhile, the average haul for an SUV or crossover isn’t likely to surpass $2,000 on its very best days and car profitability is typically even lower (unless you’re Porsche). That’s why “Truck Month” seems to take place five times a year. It’s also why domestic manufactures are going to ensure pickups “dominate” the 2018 North American International Auto Show. Of course, was there ever a year when Detroit’s automotive trade show wasn’t at least partially overrun with trucks? (Read More…)















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