As vehicle sales growth gradually cools off, BMW has found itself continuing to lose ground to its competitors — but it wasn’t always this way. The company spent years as the luxury brand par excellence before seeing the likes of Jaguar, Tesla, and historic rival Mercedes-Benz begin syphoning off its consumer base.

It looked to be in denial for some time, but it is now evident that Bayerische Motoren Werke has become painfully aware of its own shortcomings. The company has even begun holding employee rallies to address its problems and potentially scare the crap out of workers. Since January, the German automaker has taken its marketing team, factory managers, 14,000 engineers, and a portion of its general workforce through day-long events that illustrate just how far it has fallen.   (Read More…)

Consumer Reports has been pretty hard on Tesla Motors over the past year. The primary point of contention in 2016 was the automaker’s perceived misrepresentation of the company’s Autopilot feature. CR wanted the automaker to disable hands-free operation until its system could be made safer and insisted that it make clear to consumers that it was not capable of true self-driving capability.

While Tesla addressed some of those concerns with its 8.0 software update last autumn, the consumer advocacy publication said it didn’t go nearly far enough — demanding that Tesla stop calling it Autopilot, disable automatic steering, and quit beta testing on its own customers.

Continuing those safety concerns into 2017, Consumer Reports has downgraded both of Tesla’s existing models, claiming the company failed to enable automatic emergency braking features it said would come as standard equipment. This is perplexing, as Model S and Model X vehicles equipped with first-generation Autopilot systems actually had this function.  (Read More…)

The importance of favorable perception is invaluable when it comes to sales. If a product or brand doesn’t inspire some sort of positive association, then it’s not likely to be around for longer.

Automotive brands are specifically interested in gaining recognition for their strengths. When you think of the most reliable or best-looking cars, one or two brands usually jump to the front of your mind — and the same can be said for the worst examples in the industry. Those companies are aware of their status and, on the off-chance they forget, certain outlets are only too happy to remind them.

Based on insights and data collected via Kelley Blue Book’s brand watch study, the automotive research company has established the victors of its Brand Image Awards for 2017. While most winners are about as surprising as a cold winter in Canada, a few recipients took some dissecting to make sense of.

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Carlos Ghosn, the CEO for both Nissan and Mitsubishi Motors, says a full merger between the two automakers is out of the question. Instead, he wants Mitsubishi to get its act together and strengthen the greater alliance, which also includes Renault. Nissan purchased a controlling stake in Mitsubishi for $2.3 billion in 2016 after the smaller automaker weathered years of profitability issues and admitted to posting misleading fuel economy estimates.

While Ghosn agrees that Mitsubishi and Nissan should co-develop a select number of vehicles, he wants to help the brand bring itself back from the brink by focusing on its strengths and fixing its weaknesses.

“A full merger is not on the table. We want Mitsubishi to reform itself,” said said at the opening ceremony for a new Mitsubishi factory in Jakarta on Tuesday.  (Read More…)

The cyber security firm Rapid7 recently recently informed the Hyundai Motor Company that its Blue Link smartphone application might be exposing its customers to an unsavory element — serving up another reminder that convenience frequently comes at a cost.

Software vulnerabilities in the app allowed Blue Link-equipped vehicles to be unlocked and even started remotely, making them susceptible to theft from high-tech criminals for a period of three months until the company finally fixed the bug in March. Hyundai says that is is unaware of any mishaps stemming from the issue. (Read More…)

Taking a cue from Mitsubishi, which offers the Outlander and the smaller Outlander Sport, Nissan has decided to introduce a Sport version of the strong-selling Rogue — though it is actually an entirely divergent model.

The 2017 Nissan Rogue Sport fills a relatively tiny gap between the brand’s smaller CUVs. While the sizing difference is easier to appreciate against the Juke, the two Rogues are actually more dissimilar than a first glance would suggest. For starters, the standard Rogue is about a foot longer and can be outfitted with three rows while the Sport is limited to only two. The larger crossover also comes with a 2.5-liter inline-four that the Rogue Sport won’t have. Instead, buyers receive a 2.0-liter inline-four that produces 141 horsepower and 147 lb-ft of torque, mated to a continuously variable transmission.  (Read More…)

Mazda’s North American Operations has named Dino Bernacchi as its chief marketing officer, a position created specifically to aid the automaker in establishing itself as a premium brand.

The manufacturer has taken steps to ditch its economical heritage for nearly a year as it pushes upmarket. Model redesigns have followed a cohesive, sleek trend while the company zeroes in on a future “premium, pricey model” to secure its new identity.

Until then, image is everything for Mazda. The brand doesn’t seem interested in swapping over to a luxury-focused lineup or changing its production philosophy. While Mazda had what was arguably the most aesthetically appealing booth at the New York auto show (even if Porsche and Volvo had the better snacks), most of its vehicles still start below $25,000.  (Read More…)

Refuting everything we assumed we knew about the North American car market, some Porsche dealers are claiming the Panamera Wagon is already getting a lot of positive attention. Could that could be down to Porsche offering a more practical seating configuration?

While the rear of the Sport Turismo does provide extra storage space and easier access, it’s not a game changer over the standard sedan. What it does offer is room for five, something the German carmaker couldn’t bring itself to implement on the standard Panamera. Of course, that was likely preordained. Porsche understands most people actually care about the ability to bring all and not just some of their children with them on a journey. By omitting a seat in the sedan, it gave consumers another reason to take a look at the wagon.

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In February, a Texas Toyota dealership and The Genesis Center of Kaufman County joined forces to raffle off a fully restored 1994 Toyota Supra Twin Turbo. Donated by a local resident battling cancer, the entirety of the proceeds from the draw were designated specifically to help fund the center. Genesis is a faith-based shelter which also provides job placement, parenting classes, financial management programs, spiritual counselling, material needs, and medical referrals to women and children in crisis. It is funded largely through the church or via direct donations.

All in all, the dealership managed to raise more than $50,000 for the center. However, when Rebecca Rawl was announced as the winner of the raffle in April, many stated that the name was suspiciously close to that of the wife of sales manager Danny Rawls. Toyota of Rockwall was quick to rectify its mistake, specifying that the name given had been a mistake and “Rebecca Rawls” had in fact been the lottery winner.

As you can imagine, this did not go over well.

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The United States and Canada don’t have much of a hydrogen fueling infrastructure to speak of, but Japanese automakers continue sending fuel cell vehicles across the ocean anyway. Vehicles like the Honda Clarity and Toyota Mirai have been touted as the environmental saviors of tomorrow but, with the exception of California, there really isn’t a place for them in the North America of today. So why do Japanese manufactures continue to bother with hydrogen?

The main reason is because Japan has bought into a future that America doesn’t seem interested in. With three of its automakers already producing fuel cell cars, the government as adopted a fairly aggressive plan to adopt hydrogen for homes, business, and cars by 2030 — meaning the U.S. probably won’t see these vehicles vanish anytime soon.  (Read More…)

When we announced that the Dodge Demon would have a MSRP below six-figures, the comments section was immediately populated with discussions on how that might not be the case once the strip-focused Challenger arrives in showrooms. The limited supply of early Hellcats came at a significant premium and, for a time, even gently used models were going for the manufacturer’s suggested retail price of a new one.

Gouging on the Demon seems even more assured since FCA has stated that it will be limited production to a mere 3,300 units in North America. Obviously, there is no way in hell to avoid dealer markup on a vehicle like this one but Dodge seems to think it has found a way to attenuate the matter.

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For the most part, crash avoidance and driver assistance technology is a welcome addition addition to the automotive landscape. While they can be a little invasive sometimes, they’re usually doing what they’re supposed to and helping to save the lives of drivers who may have had a momentary lapse in judgment or focus. However, there is a lot of worry over how lane assistance or emergency braking software will behave when you bring a streetcar to the track.

Several chapters of the BMW Car Club of America and the Porsche Club of America have already decided to forbid any vehicle equipped with aids. The fear is that track day organizers or instructors could be found liable if a car suddenly jerks right when it approaches the apex of a corner or suddenly decelerate when in close proximity to other vehicles. A driver might be caught off-guard if a car unexpectedly takes over and be unsure how to mitigate inputs they were unprepared for.

The bottom line is that newer cars are finding themselves in danger of being banned wholesale, and that’s just not going to work if track days are to continue in the years to come.

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Here is sentence that nobody has ever uttered: “Honey, you have to take the kids to school in the McLaren today because the Kia is in the shop and it’s our only other mode of transportation.”

Despite this, the automaker that has continuously brought the world road-going hypercars and track day darlings has also considered building a car with a backseat for quite some time. While most supercar manufacturers have at least mulled over something for the entire family, McLaren seems among the worst-suited for the task.  (Read More…)

Oh my God, it’s finally almost over. After a 10-year conspiracy and almost 600,000 rigged diesel cars, VW’s legal battle with the United States is coming to an end. Volkswagen pled guilty last month to conspiracy to commit fraud and the obstruction of justice after it was caught cheating on emissions tests in 2015, and we’ve been eagerly waiting the verdict and subsequent punishment.

Today, a U.S. judge ordered the automaker to observe three years of probation and shell out a $2.8 billion criminal fine. The sum, which Steph Willems has informed me equates to 135,168 VW Golfs — after delivery and rounding up to the closest car — is in addition to the company’s $1.5 billion in civil penalties,  $4.7 billion in mandatory anti-pollution initiatives, and $11.2 billion diesel buyback program.  (Read More…)

The majority of today’s youth culture develops online but, for a number of years, it shared that space with the former cornerstone of American society — the mall. However, the once-great shopping center has fallen out of fashion along with wide-leg jeans and Jonathan Taylor Thomas. Since the late 1990s, most malls have gradually morphed into half-empty shanty towns or been abandoned entirely.

As part of Ford’s reoccurring requirement to appear forward thinking and socially conscious — as well as an immediate need for a location to house gobs of employees while it continues work on its Dearborn headquarters — the automaker had decided to make use of the partially abandoned Fairlane Mall. It may be the best implementation of its current focus on corporate citizenship and sustainability to date.   (Read More…)