There’s a first time for everything. In this case, being admonished by my wife for “only doing 30.” To which I readily replied, “Babe, we’re still accelerating!” Welcome to the 2010 Prius, loved by owners, hated by many non-owners. I asked Toyota to lend me one for a week so that I might get past […]
Posts By: Michael Karesh
Conventional SUVs are all but dead, yet interest in sedans has not been surging. Instead, car-based SUVs with some promise of respectable fuel economy are currently hot. So a redesigned, four-cylinder-only Hyundai Tucson could not arrive at a better time. But it’s a crowded field. Why buy this one?
Driving enthusiasts love to hate the Toyota Camry. Yet, despite the company’s current troubles, it remains the best-selling car in the United States. Hyundai would love to steal the crown, or at least tens of thousands of customers. So it recently launched a totally redesigned 2011 Sonata and will be advertising it heavily. Should Toyota […]
The logic behind the Lincoln MKZ is clear enough: if Toyota can get away with making a Lexus out of a Camry, why can’t Ford do the same with a Fusion? The ES 350 is arguably convincing as a Lexus (I’d argue pro, if not with much vigor, while there’s no shortage of people who’d […]
If Lincoln were a person, it would have been committed to a psych ward years ago. Battered by corporate politics, economic cycles, and a desire to both retain traditional customers and conquest new ones, the brand has lacked a coherent identity for over a quarter-century. There have been times when each of its models was […]
I conduct a car reliability survey at TrueDelta.com. Since we promptly update our results four times a year, we can report on new models ahead of anyone else. Last year, we announced that the 2009 Jaguar XF was faring poorly. This provoked a blistering backlash from owners at a particular Jaguar forum. In the end, threads on reliability were deleted and future ones all but banned in the interest of preserving what remained of the UK auto industry.
Within my first mile in the original Kia Sorento I couldn’t help but wonder, “Is that a live rear axle I feel?” I stopped the vehicle, peered beneath it and, sure enough, there it was. The Sorento looked like a car-based crossover, but body-on-frame construction, a two-speed transfer case, and a live rear axle dwelled […]
Edmunds AutoObserver Michelle Krebs, commenting on the termination and replacement of Cadillac’s leadership, concluded, “If GM is going to change and is going to succeed, it must change people.” Paraphrasing Eistein, she added that “Doing the same thing over and over again with the same people in the same positions and expecting a different result is…insane.”
Michelle Krebs is far from the first to suggest that, to survive, a struggling company must replace the executives that oversaw its decline. And she won’t be the last. But this is a superficial solution that, without additional measures, will surely fail.
An article in this week’s Advertising Age and Automotive News (they’re sister publications) investigates why the family in the new hit sitcom ‘Modern Family’ “still drives Toyota product.” The author found it “jarring” that the family “chatted happily while traveling in, of all things, a Toyota.” The answer: Toyota paid for product placement, the contract runs through the end of the season, and many of the episodes have already been shot.
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A few years ago Ford decided that its survival depended on making bold moves. They decided to stop simply doing what they’d always done. Well, at least some of the time. One bold move: replace their minivan with the world’s largest Scion xB. Another: instead of offering a V8, twin-turbocharge and direct inject a V6. […]

TrueDelta has once again updated the results of its Car Reliability Survey. Based on over 15,000 responses for the first time, the new results cover owner experiences through December 31, 2009. Elsewhere, results continue to be based on an April 2009 survey. Thanks to these prompt quarterly updates, TrueDelta can provide reliability stats on new or redesigned models sooner, and then closely track cars as they age.
The Genesis Coupe has all the right bits: sleek styling, relatively compact size, DOHC engines, rear-wheel-drive, $22,750 starting price. Yet the Hyundai’s sales are a fraction of those for the Chevrolet Camaro and Ford Mustang. Why aren’t enthusiasts more enthused?
Until recently, if you wanted a semi-practical sport coupe for less than $30,000, and pony cars weren’t your thing, you had to get one based on a front-drive sedan. Chevrolet offered the Monte Carlo, Honda offered the Accord Coupe, Toyota offered the Solara, and two years ago Nissan introduced an Altima Coupe. The Nissan was […]
Based on the emails I’ve been receiving from TrueDelta’s members, I have underestimated the impact of the unintended acceleration fiasco on Toyota’s future sales. This fiasco is going to hurt Toyota, possibly for years to come. The problem isn’t that many people feel that Toyotas are unsafe. Most seem to recognize that a very small percentage of Toyotas have suffered from unintended acceleration. But they’re hearing about problem after problem, so Toyota’s quality seems to be lower. Most of all, Toyota’s public statements have seemed dodgy, and people seem to feel that they cannot trust the company to keep owners’ best interests or even their safety in mind.
Over the last few months, the media have become increasingly critical of Toyota and its handling of what has become an unintended acceleration crisis. Recently, Ralph Nader joined the fray, charging that Toyota has lost control of its quality control process. Has it? Is this crisis indicative of declining quality at Toyota? Should the cause (causes?) of unintended acceleration have been caught during the cars’ development? I’m not so sure. Once the cars were in customers’ hands—that’s another matter, and one all manufacturers could and should learn from.
Let’s step back from any urge to deal out some payback and consider the facts.



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