Two months ago at the North American International Auto Show in Detroit, Jeep CEO Mike Manley confirmed that the next generation Wrangler will spawn a pickup. No other official announcements related to the exciting new product have been released. But as TTAC reported in October (The Untapped Potential of Wrangler), the move was entirely predictable. And it was made all the more inevitable when the company recently announced its intention to stop developing small cars.

The revelation of a forthcoming Wrangler pickup could have justified a front page New York Times headline. That is how important the new pickup is for the $10 billion company. Investors may not have valued the announcement, as Fiat Chrysler Automotive’s stock price continued its steep decline from $9.20 on December 31st to $5.88 in early February, but Wall Street analysts are not known for their long-term perspective. Regardless, Jeep is a well known bright spot under the sagging FCA umbrella and investing in its record-setting Wrangler nameplate is an action the company needs to take.

How will Jeep execute the Wrangler pickup and what will its real impact be?

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The temperature was already well above average on Friday, September 18 when the Environmental Protection Agency issued Volkswagen a steaming-hot Notice of Violation of the Clean Air Act. The seriousness and accuracy of the allegations are now well known. Emitting up to 40 times the allowable limit of nitrogen oxides is no small infraction, particularly when done with intent. And as a result, heads quickly rolled and resigned at the Volkswagen Group. The company continues to reel from the impact of its malfeasance as new penalties are imposed.

What has been going on at EPA Headquarters? Gina McCarthy was the agency’s Chief Administrator when the scandal broke. She is still in charge. Christopher Grundler has been at the EPA since 1980 and was the Director of the Office of Transportation and Air Quality (OTAQ) on that warm fall day. He too, remains at his post. Despite calls for resignations from lawmakers, such as Michael Burgess House R-TX, no senior EPA staffers are known to have been dismissed with cause related to the VW scandal.

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Autonomous vehicles and shared mobility are invoked in our contemporary discourse as an inevitable fate. There is an unsettling undercurrent rippling around a not altogether desirable future for the automobile as we know it. I am not anti-progress, anti-technology, or otherwise prone to romanticizing yesteryear. I welcome the convenience and safety of new technologies and look forward to the day I can work during my freeway commute. However, the pleasure and freedom I occasionally indulge — “shifting and drifting” in the words of Canadian rock band Rush — appears increasingly at risk.

How many years are left before we’re no longer able to sit at the left front corner of our cars, row through the gears, and take ourselves on whatever path of discovery we please.

How many self-driven years remain?

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In October, FCA CEO Sergio Marchionne addressed a group of automotive analysts, where he was quoted as follows.

“We have a unique opportunity with renewal of the [Ram] pickup line, with the powertrains we selected, to significantly increase output. We will also be exploring, as a result of that investment, some other segments.”

Speculation related to a full-size Ram 1500-based SUV has been swirling ever since. And there is no denying the allure of $10,000 per unit margins. But what is the business case?

In short, it looks promising.

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Like cockroaches scattering in the light, Americans are fleeing sedans for the upright comfort and wagon-like space of crossovers. The full-size sedan segment has recently been hit hard, Maxima included. Since 2012, the auto market has expanded 20 percent, while full-size sedan sales have contracted 14 percent. Based on an aging design and the entrance […]

It is no secret that GM has flirted with mid-engine Corvettes for decades. Until now, the company has lacked the motivation, consensus, and/or resources to move to a mid-engine layout.

However, this is the new GM.

The feds are no longer calling the shots and the General has been upstaged by Ford for too long. GM now possesses the financial wherewithal, control, and competitive spirit to harness its resources and once again compete for the title of America’s finest sports car.

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Faraday Future revealed its FFZERO1 Concept in Las Vegas on Monday night. It is a striking artifact that continues to keep the company’s product plans mysterious. This “car of concepts,” as Head of Design Richard Kim called it, is an extreme expression containing select elements that foreshadow the company’s production vehicles.

We now know that Faraday Future (they like to be called FF) can design a theoretical 200+ mph, 1,000 horsepower, single-seat hypercar. Even in a world full of extreme cars, this one looks futuristic. But this is not an attempt to compete with Bugatti, Koenigsegg, or Ascari. It’s an extreme test-bed, right down to the drag reducing, heat-dissipating pair of see-through “aero-tunnels” channeling air directly through the vehicle.

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Ford is bringing back the Bronco. This is not a fantasy. It is not a request. And although our friends in Dearborn are not ready to talk about it, we do not need their official confirmation to see why a genuine Bronco will be back in showrooms in as few as 24 months.

The return of the Bronco starts with the incredible emphasis Ford places on its leadership in trucks, which secured the company’s survival through the great recessions and have enabled Ford’s return to profitability. The Bronco may not be a truck, but its return is inextricably linked with the parallel stories of the returning Ranger and the evolution in SUV buying patterns.

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Jeep is a pillar of financial strength for FCA. The brand is poised to deliver its sixth consecutive year of growth. Even if you despise the Compass and Patriot, it would be difficult to argue that Jeep CEO Mike Manley has been anything but a good steward of the brand.

But how is Jeep going to keep its 6,500 UAW members in Toledo working after 2017 when the Cherokee departs and there’s a gaping 240,000 unit hole to fill? Uncertainty over how this gap will be filled, in conjunction with the failure of union negotiators to eliminate the two-tier wage system, were the primary factors in a strong no vote from UAW members in Toledo last week. Nonetheless, FCA has a unique opportunity to address their workforces’ legitimate concern over job security, give consumers what they want, and find new homes for Jeep products across the globe.

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Is there a self-respecting automotive enthusiast alive, myself included, who wouldn’t love to see Ford resurrect the Bronco? Answer: Absolutely, the fun loving folks in Auburn Hills.

Ford may not need to develop a new Bronco, but it absolutely should. And it should use the Jeep Wrangler as its benchmark.

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