Posts By: Paul Niedermeyer
Fifty years ago, GM's engineers and designers worked overtime to create a radical new economy or "compact" car. Its mission: take on the VW Beetle and a host of European imports flooding the U.S. market. The 1960 Chevrolet Corvair flopped in its intended role. Nevertheless, it went on to become one of the single most influential American cars ever made. Its legacy can still be seen around the world.
At seventeen, I finally joined the ranks of legally sanctioned drivers. I could have taught the drivers-ed class by then, including certain advanced techniques well outside the usual curriculum. Speaking of which, as part of this rite of passage, I retired the implements I’d used for hot-wiring the family Dodges. More importantly, I got a job where I could indulge my love of driving and get paid for the pleasure.
Once I crossed the line, once I became a fifteen year-old driving addict, there was no turning back. Nothing could stop me from using my drug of choice. Like most addicts, I was willing to cross any line to get my fix. If my supply was cut off, I found another. Needless to say this is not my auto-biography’s most innocent chapter.
In 2002, GM reinvented Cadillac. The brand’s edgy new “Arts and Science” look reflected a clean break with the sagging fortunes of the former “Standard of the World.” Unlike Ford, which consigned its Lincoln brand to badge-engineered boredom, GM declared its determination to re-establish Cadillac’s lost luster. The world’s largest automaker’s premium brand unleashed a raft of new products, a last-ditch, all-out fight against the relentless erosion of its large luxury car business. A five year report card is overdue. First, a quick recap…
In 1965, my family moved to Baltimore. From my seventh-grade perspective, it sucked. Iowa City was friendly, open-minded, cosmopolitan and relaxed. Towson was cold, prejudiced, provincial and uptight. I soon learned to loathe everything about Maryland– except crab cakes, soul music and the eastern shore. I became a rebel with a cause: driving.
My official driving license was still years away. I mourned the loss of my hot-rodding neighbors, friendly dealerships and farm vehicles. I withdrew into an inner auto-life. I spent long afternoons at the drug store reading car magazines cover to cover, ignoring the pharmacist’s reproachful gaze. I left everything from Hot Rod to Sports Car Graphic shop-worn.
After five years living in the quiet, sheltered and nurturing environment of Iowa City, Iowa, my family moved to Baltimore, Maryland. I was twelve– that pinnacle year of childhood. I was blissfully ignorant of the long dark tunnel of adolescence just ahead. And in those very last days of innocence in the heartland, I was graced with a peak automotive experience.
It was during my final summer spent with the Mennonites. The preacher and I were working at their neighbor’s farm, helping with an old-fashioned barn-raising. For two hot days, I nailed down endless floor boards, while the men prepared the rafters for the final assembly. Towards the end of that second day, putting away nails in a shed, I had a genuine “barn find”: the chore scooter.
Mention the word “hybrid” on an automotive internet site and commentators clump into two camps. It’s either “I save the planet while getting 97.467 mpg driving my Prius up Pikes Peak” or “I search and destroy hippy trust-fund Prius drivers with my jacked-up diesel F-350”. Despite this ongoing socio-political clash over mixed propulsion, hybrid sales have brought the technology into the mainstream. Which puts us in a better place to answer the obvious question: what’s the future beyond the hype?
As an immigrant back in the days of the “melting pot,” I was as eager to assimilate as a wide-eyed frat pledge amongst his potential brothers. I tried to forget German, made futile efforts to learn baseball and remained deeply smitten by American automobiles. I repressed memories of my abandoned European flames: Porsche, Mercedes and Jaguar. But my jilted lovers found me hiding in Iowa, and began to torment me with their seductive powers.
The Big Three entered the 1980’s in typical Three Stooges fashion. GM (Moe) knocked the other two automakers’ heads together, and then gloated over the market share he’d stolen– oblivious to the imports stealing it right back from under his nose. Mild-mannered Larry (Ford) scratched his professorial pate, and cooked up a brilliant scheme to avoid getting hit in the coming (import) brawl. And buffoon Curley (Chrysler) lay on the floor, doing his dry-swimming antics in a desperate attempt to draw attention to his only product: K cars.
Those of us who lived through the 1970’s have thrown out, remodeled or psycho-analyzed away any lingering echoes of those economically, socially and politically divisive years. But the decade of pet rocks, big hair, anti-war protests, moon landings, presidential pardons, drug-addled introspection, Middle Eastern war and convulsive oil shocks left the Big Three’s collective psyche permanently altered. In some ways, they never recovered.
When a chain smoker develops lung cancer after thirty years of habitual self-annihilation, their ill-health should come as no surprise to either the smoker or a casual observer. Likewise, The Big 2.5’s current tailspin is the direct result of bad habits stretching back some fifty years. Like a pack-a-day puffer, the Detroit automakers “felt just fine” for several decades. Eventually, inevitably, their dirty little habits caught up with them.
The University of Iowa’s reputation for intellectual excellence lured my family away from Innsbruck (it sure as hell wasn’t the skiing). Despite the fact that my elementary school education was a lot less than enthralling, I decided to jump on the academic bandwagon. I threw myself into the study of all things automotive, harboring a secret hope that the University might award me an honorary degree in Autology.



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